When Li Mu was asked to make a request, Li Mu actually directly benefited the entire Chinese Internet industry. Regardless of whether he was sincere or not, Minister Zhen felt that this young man was extraordinary.
He is remarkable because he not only has achievements and vision that far exceed those of his peers, but most importantly, he has a structure that far exceeds that of most businessmen.
As a result, Minister Zhen admired this young man Li Mu even more.
Immediately, Minister Zhen said to Li Mu: "The Internet is a new product. To be honest, I personally don't understand it very well, but I very much agree with what you said. We lag behind developed countries in many fields. It's not that we are really incompetent. It’s that we started late. Developed countries are making progress and so are we, but it’s difficult to narrow the gap.”
With that said, Minister Zhen asked Li Mu: "What do you think is the biggest gap between us and Western countries in the Internet industry?"
Li Mu replied without hesitation: "Environment!"
Minister Zhen asked curiously: "Environment? How do you explain this 'environment'?"
Li Mu said: "Steel is made in an electric furnace at 2,000 degrees Celsius, iron is made in a blast furnace at 1,500 degrees Celsius, and slag is made in an earth furnace below 1,000 degrees Celsius. What kind of furnace and high temperature are the environment."
"The environmental requirements are extremely demanding. If the environment does not meet the standards, the products will not meet the standards. There are not many Internet companies in the country now, and we have just gone through a round of Internet bubbles. Now we are in the stage of making slag in the earth furnace. Let's work together. If we work hard and slowly improve the environment, more Internet companies like Makino Technology will rise, and the industry will naturally become more and more prosperous. However, our private companies have limited capabilities after all. If the country can add a new dimension to the Internet industry, Keep the fire going, I think the Internet industry will definitely usher in rapid development!"
Minister Zhen nodded and agreed very much with Li Mu's statement and asked him: "How do you think the country should add fuel to the fire to the Internet industry?"
Li Mu said seriously: "I hope the country can start with the popularization of home computers and the Internet. The number of computers connected is one of the core fundamentals of the Internet industry. The more computers connected to the network, the more netizens will be, and the soil and space of the industry will be And the environment becomes stronger.”
Minister Zhen smiled and said: "You answered so without hesitation, it seems that you have thought about it in detail before, right?"
Li Mu nodded sheepishly, smiled, and said, "Minister Hui Zhen, I've thought about it a little bit."
Minister Zhen nodded: "Now that you have an idea, tell me about it."
Li Mu said, "That's right. The current price of home computers is still a bit high for most families. Although Makino Technology is currently cooperating with Shenzhou to launch low-priced models, Shenzhou's production capacity is limited after all, and our strength is also limited. It is limited. If the country can implement a policy for home computers at a certain stage in the future and provide a certain degree of subsidies to families who purchase home computers, I think it will definitely promote the growth of home computers."
Speaking, Li Mu added: "And this in itself is also a good opportunity to stimulate domestic demand. A computer costs several thousand yuan, and hardware production also involves a huge industrial chain. If due to national policies, domestic computer sales will increase by 500 yuan this year, For 10,000 units, calculated at a unit price of 4,000 yuan, the added output value to the computer industry alone would be as high as 20 billion. And let me boldly say that in fact, the country does not need to actually provide financial subsidies. It only needs to give manufacturers a certain amount of subsidies. With tax incentives, manufacturers will definitely cooperate with the government to promote this policy, and I am even worried that domestic and foreign computer manufacturers will rush to take this big order by then!"
Minister Zhen immediately became interested and couldn't help but praise: "Your idea is very interesting. Using the government to stimulate consumption of specific commodities sounds like it can serve multiple purposes."
Li Mu said: "It must be possible to achieve multiple goals with one stone. As the number of home computers increases, the entire industry chain of hardware production can directly benefit; as the number of home computers increases, the number of network operators' access users will naturally increase, and the operator's The industrial chain can also make direct profits; the more home computers connected to the Internet, the more Internet users there will be."
"Significantly increasing the number of Internet users will give Internet companies more room for development. For example, Taobao, if the number of Internet users increases significantly, Taobao's potential customers will also increase. Now we only use Alipay to open up the wallets of 10 to 20 million Internet users. If the overall number of Internet users increases, the number of Internet users connected with Alipay will also increase, which will drive more Internet users to participate in 'impulsive' online consumption, further boosting industry sales in the retail industry... This is a complete In a healthy operating model, all links pull and enhance each other.”
Minister Zhen nodded approvingly and raised his hand: "Continue, are there any other benefits that haven't been mentioned?"
Li Mu said: "In fact, this is equivalent to bringing home appliances to the countryside. It is the same as the core purpose of e-commerce to induce consumption, so that users who do not have such demand or have weak demand will have a strong desire to buy, thus transforming it into a boost to the economy. If If the government can step in, not only will the Internet industry benefit, the people will benefit, companies will benefit, and the domestic economic situation will also benefit. The government will also be praised and sought after by netizens and industry insiders for promoting the development of the Internet, at least killing four birds with one stone."
Minister Zhen nodded thoughtfully, then raised his head and asked Li Mu: "What do you mean by sending home appliances to the countryside just now? Can you tell me more specifically?"
Seeing Minister Zhen's confused look, Li Mu realized that the "home appliances to the countryside" policy had not yet been implemented. Thinking about it carefully, this policy seemed to be an economic policy that was only promulgated and implemented in 2008. He accidentally let it slip. .
However, Li Mu's ability to adapt to the situation and act impromptu was excellent. Anyway, this policy was introduced several years later, and there must be no theory yet, so he spoke confidently and boldly: "Minister Zhen, 'Home Appliances to the Rural Areas' is Another idea I pondered when I had nothing to do was to stimulate domestic demand. China has a huge population base of farmers. The 900 million farmers are more than the people in the whole of Europe. Moreover, the income deducted from rural people is also constantly increasing. However, The relative consumption level still needs to be improved.”
"Unlike urban residents, most urban residents' consumption areas have begun to exceed their rigid needs. However, the 'rigid needs' of rural residents are still in the shelving stage. The most illustrative problem is household appliances. Not to mention other things, only televisions, Refrigerators are two urgently needed home appliances, and urban residents can basically have a TV and a refrigerator per household, but rural residents still have a long way to go before they can reach this ratio."
“At present, whether from the subjective perspective of rural residents or from the macro perspective of the national economy, the consumption of 900 million rural residents urgently needs to be upgraded. However, there has been a lack of a healthy and powerful means to promote it. Assuming that if the government can target rural residents, Under the national policy of 'home appliances to the countryside', all those with rural registered permanent residence can receive a certain proportion of government subsidies for purchasing the two most practical home appliances, TVs and refrigerators. In this way, how powerful can 900 million farmers be? Purchasing power? I’m afraid it will be amazing!”
After hearing these words, Minister Zhen was so excited that his hands were shaking.
Nine hundred million farmers may be mentioned in just four words, but the weight behind them is beyond imagination!
Li Mu included 900 million farmers as soon as he opened his mouth. The coverage area was really scary, but he was able to find precise focus points—TVs and refrigerators—in such a huge coverage area!
TVs and refrigerators, two common household appliances, are commonplace for urban residents, but for rural residents they are still part of the luxury goods category. But for them, are TVs and refrigerators really not needed? Definitely needed!
TVs are the most basic household appliances for living and entertainment, and refrigerators are practical household appliances that improve the quality and efficiency of life. If it is true, as Li Mu said, the government will launch a nationwide home appliances distribution program to the countryside and provide government subsidies for these two household appliances. , what does that portend
That means there are 900 million farmers and hundreds of millions of families. Even if the conversion rate is only 10%, there will be sales of at least tens of millions of units!
If it is a base of 20 million, then:
Twenty million TV sets, thirty to forty billion yuan!
Twenty million refrigerators, another thirty to forty billion yuan!
If the base number is 50 million units, then:
Fifty million TV sets, nearly 100 billion yuan!
Fifty million refrigerators, another nearly 100 billion yuan!
The most important thing is that this is not a fantasy at all, but everything is very feasible!
If the traditional manufacturing industry can increase sales by hundreds of billions, it can create at least hundreds of thousands of jobs, generate tens of billions of taxes, and generate tens of billions of industrial profits. This is simply not about stimulating domestic demand, it is about using a rocket to push domestic demand to take off. ah!
Looking at Li Mu again, he looked calm and composed. Minister Zhen was almost going crazy. How did this kid get such a brain? Why does it always seem so simple to him? Didn’t he say that he wanted the government to help promote the popularization of computers? Why did you suddenly turn around and start thinking about promoting the popularization of home appliances
According to his theory of "bringing home appliances to the countryside", his first suggestion should be to "bring computers to the city", but before he finished talking about "computers going to the city", how could he immediately start thinking and come up with a plan in the blink of an eye? "Home appliances"
Do all geniuses think about problems this way? Are all geniuses able to draw inferences from one instance and continuously come up with genius-like constructive ideas
While Minister Zhen was shocked, he was also quietly calculating the amount.
If "computers going to cities" can bring sales of 20 to 30 billion in the computer hardware industry; if "home appliances going to the countryside" can bring sales of 100 to 200 billion, the total amount will be too scary!
Moreover, this kind of economic promotion policy has no sequelae at all. It provides benefits to consumers and allows consumers to freely choose whether to buy according to their own abilities. Consumers will not have any objections. For the current manufacturing companies, the 200 billion level The industry dividend is such a huge wealth. For this wealth, they will definitely cooperate with their best. The government does not need to invest too much manpower and material resources. It can push this policy all the way to the end by relying only on the manufacturers and their sales channels...
One policy can improve farmers' lives, promote the economy, stimulate domestic demand, and enhance the common development of the economy and industry. It is simply perfect!
(End of chapter)