The purpose of bringing home appliances to the countryside is to stimulate consumption, which is the same as the bank's interest rate cut.
The purpose of bank interest rate cuts is to get people to take money out of banks, while the purpose of "home appliances to the countryside" is to get people to spend money out of their pockets.
If we want to revitalize the retail economy, the first thing we need to do is to let the cash in people's pockets run. People use the money to buy products, the country increases taxes, companies increase income, and companies bring more jobs and more people to society. Money re-enters people's pockets, forming a virtuous and healthy cycle. Only in this way can the economy survive.
If people put their money in their pockets and keep it tightly, the production and sales of enterprises in all walks of life will be greatly affected. Because they cannot sell, they will build less. Because they will build less, there will be a shortage of jobs and the unemployment rate will rise. Because the unemployment rate is rising, people have no money, and because they don’t have money, they dare not spend it arbitrarily. This creates a vicious cycle, like a myocardial infarction, which makes cash lose its circulation vitality.
Strong domestic demand can bring about a strong market. The fundamental reason for the developed automobile industry and automobile market in the United States is because of its strong automobile consumption capacity. China will become the world's largest automobile producer and largest automobile consumer in a decade. , the reason is also due to the increase in domestic demand. If there is no strong domestic demand, how can it become the largest automobile producer with only low labor force
Li Mu understands the importance of domestic demand, and Minister Zhen understands it much better than Li Mu.
Domestic economic policies, leaving aside the real estate industry, the other 80% are focused on stimulating domestic demand, but there are few very effective methods. This has a lot to do with the choice of focus. More often, the country They are all thinking about stimulating the consumption of urban residents. They are the main force in buying houses, buying cars, consuming black and white home appliances, and are also the main force in the catering, entertainment and cultural industries. However, just because everyone is targeting urban residents, The conversion rate of these economic policies specifically targeting urban residents is getting worse and worse. However, Li Mu was able to focus on 900 million farmers at once. For a twenty-year-old young man, this vision and insight are simply counterproductive. sky.
Behind Li Mu's economic strategy, there is huge domestic demand market space. If it can be grasped well, it will definitely be a strong boost to the home appliance manufacturing industry within two or three years.
Immediately, Minister Zhen asked Li Mu: "The strategy of sending home appliances to the countryside is very new. If the government comes forward, the strong promotion ability will bring huge sales while also bringing potential hidden dangers and drawbacks. Do you think it will be implemented in detail?" In terms of direction, what details require special attention?”
Li Mu thought for a while and said, "Minister Zhen, then I will just talk about my own thoughts. It's just my family's opinion. Please don't mind if there is any inappropriateness."
Minister Zhen nodded: "Just say it."
Li Mudao: "In the process of sending home appliances to the countryside, strict control over participating companies is the most critical link. The government-led home appliances going to the countryside is a once-in-a-lifetime opportunity for home appliance companies, but the threshold for participation must be raised. This is for the strong, A stage for those with integrity, not for the welfare of the entire industry.”
"First of all, foreign-funded enterprises cannot participate; in theory, local enterprises can apply to participate, but first of all, small enterprises with low market share and poor product quality control must be completely excluded. If medium and large enterprises want to participate, they must first come up with Bid for detailed solutions and strictly guarantee the price and quality. There must be no shoddy products or inflated prices. There must be no vague products specially designed for home appliances going to the countryside. We must come up with products that are unified in the market. When bidding, if the company is required to bear 10 percentage points, then if the TV set sells for 2,000 yuan through normal channels and participates in the home appliances going to the countryside, the price must be controlled at 1,800 yuan. If there is a situation where the price is first changed to 2,200 and then sold for 1,980, the company You will face heavy penalties.”
"Secondly, participating companies must promise longer warranty periods and better after-sales services for home appliances sent to the countryside."
“Finally, the home appliances to the countryside will be divided into multiple phases to be implemented separately. Once a company is found to have violated the regulations, it will be strictly prohibited from participating in subsequent home appliances to the countryside activities. At the same time, it must be coupled with strong penalty standards, and companies must not be allowed to You can act recklessly on your own, and at the same time, be careful to prevent companies from taking the opportunity to defraud insurance. Policies must be strict and manufacturers must not be allowed to fish in troubled waters."
Having said this, Li Mu took a sip of water and continued: "In addition to participating in the strict control of enterprises, the overall proportion and absolute quantity of home appliances to the countryside must be controlled, and the degree must be grasped. In this way, we can carry out home appliances to the countryside in three years. After that, the 'trade-in' activity can be extended to the rural market in the future. In short, the government's macro-control will steadily promote the development of the entire home appliance industry."
In Li Mu's view, the benefits of sending home appliances to the countryside are unquestionable. It not only helps popularize household appliances in rural areas, but also saves and facilitates many home appliance companies. This kind of policy that ordinary people can actually get benefits from is as long as it is grasped and controlled well. Those who take advantage of the troubled waters and fish in troubled waters will definitely benefit the country and the people.
Minister Zhen solemnly said to Li Mu: "We will definitely discuss in depth, carefully consider, and try it out as soon as possible when it comes to bringing computers to cities and home appliances to the countryside."
After speaking, Minister Zhen added: "You are the leader of the domestic Internet industry. I hope that you can always bear in mind your sense of responsibility and lead the rapid development of the domestic Internet industry in the future."
Li Mu nodded repeatedly: "Don't worry, Minister Zhen, I will work hard to do a good job."
Immediately, Minister Zhen asked him with a smile: "What other needs are there? Regarding your own development needs."
Li Muchin said that it was finally here, everything that needed to be paved had been laid, and everything that needed to be glossed over had been glossed over, and it was time to put forward his needs.
Therefore, Li Mu said in an extremely serious tone: "Minister Zhen, e-commerce has serious constraints on terminal distribution. If terminal distribution cannot keep up, the prospect of hundreds of billions or hundreds of billions of e-commerce will not be realized at all. In order to solve this major constraint, I have raised 500 million yuan to build my own logistics, but you must also know that the logistics industry is an overweight asset project. I want to start quickly. 500 million yuan is not enough at all, so many places still need the government to provide appropriate support. support."
Minister Zhen nodded: "Logistics is the foundation of social and economic development, and private logistics companies are also the development trend of the logistics industry in the future. I strongly support you to do your own logistics, but what are the specific needs? You can tell me one by one. Bar."
Li Mu then said: "Minister Zhen, in the future our logistics system will involve the purchase of very large freight vehicles. If possible, I hope the government can reduce or reduce our vehicle purchase tax in the next few years, as well as the import tax on imported vehicles and equipment. We purchase from designated locations with overseas companies and procure them for our own use. Can we also provide some preferential policies on tariffs?"
Minister Zhen smiled slightly and did not comment on Li Mu's request, but said: "Go on, are there any other needs?"
Li Mu felt a little guilty. He didn't know what Minister Zhen thought about the demand he had just made, and whether he felt that his request was too much. However, Li Mu then thought about it and finally had the opportunity to cry for milk. No matter how much he could drink, he would You have to cry at the top of your lungs first.
Immediately, Li Mu sat up straight and said without changing his face: "Minister Zhen, our future logistics plan is to establish multiple distribution centers and warehousing bases in the country. The local government also needs to give certain care in terms of land acquisition. The specific points are site selection, Land acquisition, factory construction and recruitment of workers are all aspects.”
Minister Zhen nodded and smiled: "I have written this down, but I cannot interfere directly with the local government's situation. I will communicate with the boss later."
Li Mu nodded quickly: "Thank you, Minister Zhen, for taking so much trouble."
Minister Zhen waved his hand and asked Li Mu: "Before you started building your own logistics, what was the need for the postal service?"
As he said that, he pointed to Deputy Director Niu of the State Post Bureau who had been silent next to him, and said with a smile: "Director Niu is here today just to solve your problem. If you have any needs, you can just ask Director Niu. He will definitely I will do my best to help you solve it.”
Director Niu on the side smiled and said: "Yes, if you need any cooperation from the postal system, you can just raise it and we will fully cooperate."
Li Mu hurriedly said: "Thank you, Director Niu. What we rely on most right now is the transportation capacity of EMS. In the future, we may still not be able to completely solve the problem of our own logistics, so we need the help of EMS even more. But in the future we will By quickly purchasing a large number of vehicles, we can then be more involved in the entire express transportation process, and work with EMS to increase transportation capacity, speed up turnover and delivery speed."
Director Niu smiled and said: "Your point-to-point transportation strategy is very effective. If the transportation capacity of this area can be enhanced, the efficiency of the entire turnover will definitely be further improved. EMS will continue to put Taobao as the highest priority. , to give you the greatest guarantee before your self-built logistics takes off."
Li Mu quickly thanked him. Director Niu's visit today should be a reassurance given to him by the senior management. If the senior management supports his e-commerce business, the big brother of the postal service will definitely not let him down. "
After chatting with Director Niu, Director Zhen looked at the time and said to Li Mu: "I will communicate with the boss about matters related to computers entering the city, logistics procurement, and land use. If there is no problem, the boss will directly coordinate with other departments. At that time, it will be issued directly to your company in the form of a formal document."
Li Mu nodded, and Minister Zhen asked again: "In terms of demand, if you think about it carefully, is there anything missing?"
Li Mu hesitated for a moment and then said, "Minister Zhen, I have a very important request!"
Minister Zhen smiled slightly: "Looking at the way you are hesitant to speak, I know you must still have questions. Tell me."
Li Mu smiled awkwardly, scratched his head, and then said with great solemnity: "Minister Zhen, I hope to take advantage of the fact that e-commerce has just started to carry out legislative supervision on e-commerce!"
…
[PS: Because the plot will soon intersect with the fictional 'Lei Jun' in the book, today WeChat will push an article related to Master Lei, so remember to pay attention!]
(End of chapter)