Legislative supervision for e-commerce
Minister Zhen was extremely shocked.
Li Mu is now the leader in domestic e-commerce. The daily sales volume of one of his brands is equivalent to the combined annual sales of several other 2C e-commerce companies. He is the well-deserved leader in the industry. He actively requested the government to legislate and supervise e-commerce? This is not logical!
Minister Zhen is proficient in business and has a good understanding of the development routines of domestic enterprises. Most large enterprises in China have original sins when they grow up. The original sin may not necessarily be a real crime, but from some perspectives, it will definitely violate business ethics, or Taking advantage of legal loopholes, this original sin is almost always applicable to large enterprises around the world. Therefore, if Li Mu wants to use some special means to accumulate original capital when e-commerce legislation is unclear and the industry is in chaos, in his opinion It’s not impossible to come.
However, to his surprise, Li Mu, as the absolute leader in the industry, took the initiative to put an end to the accumulation of original sin. What was the purpose of this
Minister Zhen couldn't help but ask him: "What aspects of e-commerce do you want the government to legislate and supervise?"
Li Mu said categorically: "Put an end to fakes!"
"Fake?"
This is a huge and stubborn problem faced by China's retail industry and intellectual property field for more than ten or twenty years. The industrial chain behind it is astonishingly huge. Now that Li Mu's e-commerce has just started, is it necessary to ban fakes online
Minister Zhen was shocked and asked him: "Can you briefly tell me what you think about it?"
Li Mu said: "I didn't think much about it. I just wanted to give domestic e-commerce a clean start."
Minister Zhen nodded and sighed softly: "Cracking down on counterfeiting has always been an extremely arduous problem, and it involves many things and is very difficult. Are you sure you are in a hurry to do this now?"
Li Mu said resolutely: "It is difficult to fight counterfeiting offline. I understand this very well. After all, the industrial chain of manufacturing and selling counterfeit products is too involved and it is difficult to trace. For example, for pirated books and audio-visual product vendors, a truck carries machinery across the country. Without a trace; fake and shoddy clothing, shoes and hats can be exported to the market in large quantities from any small workshop; fake daily necessities have also become difficult to distinguish between genuine and fake due to the increasing level of counterfeiting... "
When Li Mu said this, he felt heartache from the bottom of his heart. Immediately, he said with some excitement: "Minister Zhen, what I'm talking about is offline! Offline is too big, too messy and complicated for me to be an Internet practitioner. You can figure it out, but it’s different online!”
"Everything online has a clear chain. Once a counterfeit product appears online, the platform will clearly record the store where the fake product was put on the shelves and who is responsible for the store;"
"How fake goods are sold to users through one transaction record after another, the platform records are also clear;"
"How the money involved in the counterfeit goods was transferred from the user account to Alipay and then to the counterfeiter's account, and who opened the counterfeiter's account in the bank. The platform and bank records are even more clear!"
“It can be said that as long as anyone sells fake goods online, the evidence from physical evidence to witness to shipping information, capital flow, etc. will be clear and obvious. But the key point is that the e-commerce platform does not have the qualifications to enforce the law. , the most we can do is to find someone selling fakes, find out the facts and ban the seller’s store, but we have no ability to recover losses for the consumers who have been harmed. If there is no support from laws and regulations, the selling price of counterfeiters The cost is much lower. His store was blocked by us. If he changed his ID card and registered a new store, he would still sell fakes. I would block it again and he would change it again. There would be no legal sanctions. His illegal costs were too low and the platform would not exist at all. There is a way to prevent it.”
“If there are laws and regulations to support it, as long as counterfeit goods are sold online, as long as the platform provides a complete chain of evidence, the judicial authorities will investigate and punish according to law, try according to law, confiscate and compensate according to law, then online counterfeit sales will become the last thing that counterfeiters dare to do. In the field of involvement, because all online sales activities are recorded, it is far less concealed than offline counterfeit sales.”
Speaking of this, Li Mu was even a little impassioned. He looked at Minister Zhen with a sincere face and pleaded from the bottom of his heart: "Minister Zhen, while e-commerce has just started and counterfeiting has not yet begun to be unscrupulous online, at this time It is the lowest cost and most effective time to take action. Once this opportunity is missed, I am worried that it will take root in the e-commerce field just like ringworm!"
After a pause, Li Mu added: "I sincerely hope that the new field of online transactions can be protected through legislative supervision and strict law enforcement. If the judicial department has difficulties in cross-regional law enforcement, Taobao is willing to spend 10 million every year to support the judicial department. Enforce the law across regions, crack down on counterfeiting, catch counterfeiting, and judge counterfeiting!”
"Three feet of ice is not frozen in a day. I don't dare to hope that we can eliminate all fakes. I only hope that fakes and shoddy products can be completely blocked offline, so that it can continue to use the model it has been in for more than ten or twenty years. It will be fine if it grows in the soil of 2018, but don’t harm the new industry of e-commerce!”
“Here, on behalf of all Internet users and the entire Chinese e-commerce industry, I plead with the government to help e-commerce keep this last piece of pure land. While the industry is just getting started, we must legislate and supervise, crack down on online counterfeit sales, and control online counterfeit sales. Killed in the cradle!"
At this point, Li Mu was already dry and out of breath, but he felt that it was not enough. He paused and continued to add more information: "In addition, e-commerce is also the easiest business model to integrate with international standards. If we regulate e-commerce from the beginning, In the business market, when China’s e-commerce integrates with the rest of the world in the future, we will be able to straighten our backs without showing any guilt or timidity, let alone being criticized by others, which will also affect the future international outlook of the industry!"
Minister Zhen looked at Li Mu dumbfounded, marveling at how this young man always used his actual performance to make him appreciate him more in his heart. This kid's pattern was really hard to see through.
Although Li Mu's words were impassioned, he was very objective and sincere.
From an objective fact point of view, the most difficult place for fakes to hide is online; the counterfeit sales channel that exposes counterfeiters’ information most thoroughly is also online; the easiest way to combat counterfeiting is to investigate and collect evidence online. Based on these factors, online is the easiest place to hide counterfeit goods. There should be no place for fakes. Even if someone takes the risk of selling fakes online, with a clear chain relationship, they can always catch them accurately. If they go all out to catch them, they will go through judicial procedures according to the amount involved. After a few rounds, There must be no one who dares to continue selling fake products online.
However, emerging things are the easiest to exploit loopholes. Therefore, when China's e-commerce started, there was almost no supervision and free play. The platform also turned a blind eye to this for its own interests, which also led to the decline of online sales. Falsehood was rampant from the beginning, and by its peak, it was almost completely out of control.
After the company has passed the primitive accumulation period, it will be too late to clean up its products and turn its head again to crack down on counterfeiting. Counterfeiting has become a cancer in e-commerce.
What Li Mu has to do is to find ways to persuade leaders to legislate and supervise from the very beginning, and strictly enforce the law. Fight! Hit hard from the start! It's so cruel that it makes people fear and shy away! As long as this is done, not only will no one dare to sell fakes online, but even if there are, all subsequent e-commerce platforms will not dare to condone fakes! If everyone holds the common goal of eliminating fakes from the beginning, then this pure land online will be able to be maintained!
At this moment, Li Mu was reminded of the biggest impression he had when traveling in Wutai Mountain in his previous life: the entire Wutai Mountain was covered with slogans with six words, simple and crude - whoever lights the fire will go to jail! There was no nonsense in this warning, and it was so serious that it made him feel uneasy during those days in Mount Wutai. He even dared not smoke outdoors. This is the deterrent effect of strict law enforcement!
If we change the routine and replace the slogans with: "Forest fire prevention is everyone's responsibility"; "Everyone has fire prevention, every household is safe"; "The forest protects my home, fire prevention depends on everyone", what kind of deterrence can it have? What the hell kind of deterrent can it have!
So Wutaishan is very good at this point. I won’t talk nonsense to you, just six words: Whoever lights the fire will go to jail!
Now, what Li Mu wants is to turn the e-commerce market that is free of fakes into a fire-free Mount Wutai, so that before everyone enters this industry, they must first see the warnings everywhere: Whoever sells fakes will go to jail!
And this is not just a joke to fool you, it has legal support, and if it really sells, you will really catch it!
As long as this goal is achieved, Li Mu will take a look. Who dares to say that counterfeit goods in China's e-commerce can't be eradicated? Who dares to say that eliminating counterfeit goods will lead to a dead end for Chinese e-commerce companies
Not only Minister Zhen, Liu Edong was also dumbfounded.
He knew that Li Mu hated the platform for selling counterfeit goods, but he didn't expect that he would hate it to this extent.
Spending 10 million a year to fund the online fight against counterfeiting, money is not a big issue. The key is that Li Mu's attitude is simply too determined.
The fact is that Li Mu knew that he had to be resolute.
Since his rebirth, he is no longer the Li Mu who only wanted to make some money to improve his life and solve the problem of his parents being laid off.
As he becomes more and more successful, his sense of mission for the Internet is also getting stronger and stronger. This increasing sense of mission prompts him to set some real examples and improvements for China's Internet industry.
He hopes that YY will be globalized; he hopes that Huaxia can truly produce an Internet product that is recognized and used by the world; he hopes that e-commerce can bring a more perfect shopping experience to hundreds of millions of people, while also stimulating domestic demand, improving the economy, and increasing Creating jobs, reducing unemployment, contributing to the overall domestic economy, and improving people's living standards are his mission for the Internet industry.
In addition, he also hopes to put an end to the detours that China's Internet industry has gone through in his previous life. Not only counterfeiting can promote consumption, nor can we rely on counterfeiting to make the platform bigger, nor can all online shopping users actively think about buying online. Fake and shoddy products.
Taking a step back, even if there is a group of special online shopping users like this, Li Mu would prefer to block them all offline. If you want to buy fakes, you can just go out of the e-commerce door and see them on the stalls on both sides. Go buy it, but don’t think about buying fakes here. You don’t care about making a share of their money. You sacrifice them and purify the online shopping market. Li Mu feels that this transaction is worth it, and it is so worth it!
… …
Thanks to the new alliance leader [I Want to Make Ten] for the thousand-yuan reward and the suggestions on the plot, thank you!
(End of chapter)