Li Mu refused so directly and without thinking. Although it did not go beyond Lei Jun's expectations, it still made him feel quite disappointed.
He had long realized that Li Mu would be negotiating with him with money in one hand and a gun in the other, but he still hoped to get a chance to mediate.
It's a pity that Li Mu is not prepared to give him such thoughts at all.
The reason why Li Mu refused so simply was not because he was showing off or because he was obsessed with Joyo.com, but because he had to be careful about Amazon.
Amazon is the world's number one e-commerce company. The key reason why it has not developed in China in its previous life is, in Li Mu's opinion, three points.
First, Amazon and Joyo.com took the same detour. They started with books and audio-visuals, but ignored that genuine books and audio-visuals are not just a necessity in China, but a fan economy. Those who will buy genuine books and audio-visuals are either out of habit. Genuine users, or true fans who don’t care about the price difference between Duohua and pirated copies. The genuine book and audio-visual industry is a niche market in China with a population of more than one billion, and you have tied your image to this. In terms of categories, image constraints are too serious. Under the influence of JD.com, how many domestic consumers will think of Amazon first when buying home appliances? The reason why Dangdang.com has been half-dead is to some extent the same;
Second, Amazon does not understand the Chinese market. From its online operations, website algorithms, and offline logistics and distribution, it is all based on the American market, so it will naturally be acclimated to China;
Third, the overall team level of Joyo Amazon is insufficient. Wang Hanhua, who has been in charge of Joyo Amazon for so many years, is not only lackluster. In the era of several blowouts in China's Internet and e-commerce, he failed to lead Joyo Amazon to keep up with the pace;
It sounds like Amazon is nothing to be afraid of, but in the final analysis, this is what happened in a previous life.
In the previous life, the Chinese e-commerce market did not have such a perverted Taobao in 2002; in the previous life, even when Amazon acquired Excellence, domestic e-commerce had just begun to sprout, and everyone was crossing the river by feeling the stones; now, domestic e-commerce The steel-making furnace has been ignited by itself in advance. Overseas capital must be paying attention and will definitely take corresponding actions soon. Overseas giants will also realize the strong potential of the domestic market and make the decision to enter China earlier than in the previous life. .
What's more, Li Mu has already developed relatively mature B2C and C2C models. Other companies don't need to cross the river by feeling for stones. They only need to keep an eye on themselves and work hard to catch up.
Before Apple launched the iPhone, no mobile phone manufacturer would have thought of promoting multi-touch and abolishing physical buttons. If it hadn't been for Jobs, the most popular mobile phone today might be the Nokia N200. However, once Jobs launched the iPhone, it would immediately It has promoted a huge revolution in the mobile phone industry around the world. From the beginning, there was only the iPhone without a physical keyboard. In just a few years, it has become almost impossible to find a mobile phone with a physical keyboard. Even the BlackBerry has become GG. , is not enough to explain the situation
Li Mu does not dare to compete with Steve Jobs, but the revolution brought by his reborn bug to the domestic Internet industry is also the same in terms of impact. Because he has come up with new gameplay and achieved unprecedented success, the gameplay of the entire industry will be affected in the future. Change.
If Amazon comes to China early, if Amazon changes its routine because of its appearance, what will you do then? Amazon's current market value is at least US$8 billion. If he changes his routine and comes to China to seriously play this game, he may not be his opponent.
Li Mu didn’t want to think that after he had finally recruited Senior Brother Liu and deleted JD.com from the long river of history, he also attracted Amazon, a world-class giant. If the leader of China’s B2C market is Amazon in ten years, then he will become the leader of China’s Internet industry. sinner.
So Li Mu now has an idea, while rapidly developing himself, prepare in advance for Amazon to enter China!
If Amazon comes to develop in China, there are currently only two companies suitable for them to acquire in China, Excellence and Dangdang. If it acquires either of these two companies, Amazon will be able to directly have a certain foundation in China, which is equivalent to conquering Normandy first, and then follow up. The landing becomes much simpler, and the follow-up attack can be launched directly by gathering troops.
Therefore, Li Mu currently has one idea: acquiring Joyo.com is one, and killing Dangdang is the second.
If the acquisition of Excellence fails, kill both of them. Then when Amazon comes to China again, they will have to secure a landing point first, then gather troops and launch an attack. Then they can take advantage of Amazon before he has a foothold. Land, attack with all strength, even if it is worth tens of billions of dollars, it will not be able to do anything to itself in the Chinese market.
In this case, you must fully acquire Joyo.com. If you only hold a small amount of shares and use money and resources to make it stand in line, once someone gives more money and resources than yourself, it will immediately consider re-aligning itself. Yizhen is ready to betray himself and stand in the opponent's camp, but he has absolutely no choice. After all, he is only a shareholder and not a controlling party.
Ele.me and Meituan, two food delivery O2O companies, have experienced "license swaps". Tengxun only entered Ele.me during its D round and held a smaller shareholding. Alibaba has been involved since Meituan's B round. After investing in the D round, the shareholding ratio was not high. What happened next was very tragic. Boss Ma wanted to control Meituan. As a result, the stubborn young Wang Xing got angry and took Meituan to merge with Dianping. Then he He joined Teng Xun and became Teng Xun's biological son. Ali could only shed tears and instigate Teng Xun's godson, Ele Mo.
Li Mu doesn't want to have an unstable factor like Meituan in his camp, nor does he want to have a stubborn young man like Wang Xing under his command. When the strategic significance is great, he will prepare for both, either a full acquisition or an all-out war. .
Therefore, his attitude towards Leader Lei is also very clear: There is no team to stand on, and you, or Joyo.com, currently do not have the qualifications to stand on Taobao.
Leader Lei adjusted his mood at this moment. Since the opportunity for mediation is gone, let's talk about acquisition. He is not willing to start a war with Taobao over Joyo. Behind Taobao is YY, Alipay, and soon it will have its own logistics. Behind Joyo There are two fathers: Kingsoft and Lenovo, but these two fathers can only provide money, but they cannot provide any truly useful resources.
What's more serious is that Li Mu's Taobao has had such a huge impact on Joyo.com that the two fathers now have no interest in investing money and just want to sell their children quickly.
Therefore, in this case, Leader Lei only hesitated for a moment before asking Li Mu: "Mr. Li, what offer are you willing to make to Joyo.com?"
The current prospects of Joyo are very bleak. In my previous life, I gritted my teeth and persisted until 2004, when it was sold for US$75 million. Even if Taobao had not appeared in 2002, its valuation would have been only US$30 million, which is great. However, Taobao regarded its audio and video products as The impact on sales business will be completely reduced, and the overall valuation of the company will definitely be greatly reduced.
The Internet is an industry that attaches great importance to future development space. If the revenue increases by 50% from the original basis, the company's valuation may increase by 100%. On the contrary, if the revenue decreases by 50% from the original basis, the company's valuation may decrease. The decline of 75% or even higher is mainly because the valuation bubble of this industry is already very high, so once the performance collapses, the valuation bubble bursts at an alarming speed.
Considering this level, Li Mu said: "The offer I can make currently is a cash purchase of RMB 83,000."
Eighty-three million, according to the RMB to US dollar exchange rate of 8.27, that is exactly ten million US dollars...
Mr. Lei's expression was startled, and he really respected and hated Li Mu in his heart.
Respect, he grasped the pain points so accurately. Mr. Lei had psychological expectations before coming here. In view of Li Mu's consistent routine and tactics, he will definitely not give any premium, so Mr. Lei's own highest psychological estimate is Fifteen million U.S. dollars. If he offered fifteen million U.S. dollars, I would probably accept the offer without hesitation. Kingsoft and Lenovo, two dads who were eager to sell, would definitely not reject it, but if he offered a low price, If the price is less than 10 million U.S. dollars, I will definitely reject him without hesitation. If the price is lower than this price, I will not be able to accept it, and my two fathers will definitely not be able to accept it. However, Li Mu just happened to ask for 10 million U.S. dollars, reaching his lowest limit. , the calculation is really too shrewd.
What I hate is because of Li Mu’s precise grasping ability. This price is too cruel. If Li Mu insists on this offer, then this price will definitely make him curse in his heart while signing the agreement with tears, and then in the next few years , every time I think of Joyo.com, my heart aches.
Mr. Lei also hoped that Li Mu would just offer a low price in order to facilitate subsequent price bargaining, so he said to Li Mu: "The valuation that is more acceptable to us here should be no less than 15 million US dollars. Your offer is really A little too low.”
"Is it low?" Li Mu smiled slightly and said: "Joyo.com's business has been greatly affected, and a big discount in valuation is inevitable. The most important thing is that Taobao only makes audio and video products, and we don't have books yet. Intervene, if we start the book business, Joyo.com’s business will definitely be impacted more strongly in a few months, and by that time, my quotation will definitely be lower, and I may even give up the quotation.”
What Li Mu said was not alarmist. If Taobao wanted to kill Excellence, it would not be difficult at all. The reason for the acquisition was to save time. Time is far more important than money.
Leader Lei felt somewhat unconvinced when he heard what Li Mu said so directly, and said seriously: "Mr. Li, in terms of audio and video products, Taobao has the resources of star forums, and it is indeed very easy to expand, but in the book business, Joyo.com We have been doing this for a long time, and we have very close cooperative relationships with major publishing houses and publishing companies, and these resources themselves are of great value."
Li Mu smiled calmly, changed the subject and said: "Mr. Lei, I don't know if you know, except for small and medium-sized sellers, all other products sold on Taobao have settlement periods, and our B2C business is still on Alipay's account. We have a rolling cash pool of more than 3 billion, and it is still increasing with the increase in Taobao's daily sales. Even if we wait for the brand day's account period to expire, we can at least ensure that the book cash pool is not less than 1.5 billion and is stable. Growth, on the premise of ensuring the growth rate of Taobao's transaction volume, I can theoretically use this cash freely. As long as Taobao does not go bankrupt, I will never need to make up this money."
Lei Jun was shocked, but after a moment he immediately understood that Li Mu's words were true. The brand alone had sales of 2.683 billion per day. This money was all real money. If Taobao's B2C business overwhelms the partners' monthly accounts, Period, if the normal sales volume is 2 billion in a month, then Li Mu will have 2 billion available on his account. When the settlement needs to be made the next month, there will be another 2 billion or more sales in the past month. This money will come in Afterwards, we settled the last month’s bills with our partners, and the remaining balance was rolled together with the previous 2 billion.
For a long time, Li Mu always held down one month's payment period to his partners, and he did not have to pay the partner until the day after the day when the partner terminated cooperation with Taobao, or the day after Taobao stopped its B2C business.
But which partner would be foolish enough to give up cooperation with Taobao? Which company can make Li Mu stop its B2C business? There isn't one now, and there probably won't be one in the next few years.
Therefore, in theory, Li Mu will always have a sum of money that does not belong to him but is completely at his disposal. This amount of money is constantly changing according to the sales volume of Taobao's B2C business. If Taobao's B2C business can achieve 100 yuan per month, With sales of 100 million, he would have 10 billion in cash to use.
This money is the money that is naturally liquidated due to the settlement period of the merchant. The merchant will not have any objection. As long as Li Mu can pay it on time, even the central bank has no right to interfere with how Li Mu uses it.
Seeing that Leader Lei's expression was a little unnatural, Li Mu smiled and showed his fangs: "Mr. Lei, if I spend 30 million to support Taobao's book industry, not only will I not earn a penny from every book sold, but I will also subsidize users. Three yuan, sell 10 million copies first, what will Excellence do then?"
Leader Lei looked stunned.
Li Mu felt that he seemed to see the inner monologue of Leader Lei from his expression: How can you be so shameless? !
So, Li Mu smiled again and said casually: "If you think it's too wasteful to spend money like this, then I will try another method. For example: every time you buy a book from Taobao, you can get 3 YY coin redemption codes. So what will Excellence do then?”
Leader Lei looked confused.
Li Mu felt that he saw a new inner monologue in Leader Lei's expression: Are you still a human being? !
Later, the smile on Li Mu's face grew stronger and he said: "Or I might as well do a two-pronged approach. If the user buys a book, the user will be given a cash subsidy of three yuan, and another three YY coins will be given as a gift. What should Zhuoyue do?"
…
Three chapters with 10,000+ updates are delivered, and early version updates are pushed out from time to time.
(End of chapter)