While Dong Ai and Mei Yanfang were chatting and joking, Lin Qingya told Li Mu that the driver she sent to pick up Xiao Fangfang at the airport had just called. The road back was a bit congested and it was expected to take another twenty minutes.
Li Mu was not in a hurry. While chatting with a few people, he slowly arranged for everyone to order. When the dishes were ordered and the cold dishes were served, Xiao Fangfang also arrived just in time.
Xiao Fangfang came from Hong Kong alone this time, without even an assistant. As soon as she entered the door, she hurriedly apologized to everyone and said, "I'm really sorry to keep you waiting for so long. There was a traffic jam on the way into the city. I'm so anxious." Sweat profusely.”
Zhang Guorong smiled and said: "You didn't have to wait long. Sister Fang, you came at just the right time. The cold dishes have just been served."
Xiao Fangfang looked at Zhang Guorong and said with a smile: "Leslie, I find that your overall appearance is much better than when you were in Hong Kong before. Are you more comfortable in the mainland than in Hong Kong during this time?"
Zhang Guorong nodded and said: "It's much more comfortable than in Hong Kong. Whenever you have time to take a vacation, I will take you to Erhai Lake for a walk. The environment there is so beautiful."
Xiao Fangfang said: "I would like to take a vacation, but the actual situation does not allow it."
With that said, Xiao Fangfang also said hello to Mei Yanfang, and finally said to Li Mu: "Mr. Li, I came to Yanjing this time specifically to thank you. I received a notice that the transaction amount of this charity auction was two thousand yuan." More than 18 million, this is really beyond my expectation."
Li Mu smiled slightly and said: "President Xiao, this is also due to the large base of netizens in the mainland, who are also keen on participating in charity activities."
Xiao Fangfang said piously: "I still have to thank you. If you hadn't come forward, I, an old woman, wouldn't have the face to let so many celebrities donate so many things to participate in the charity auction. If it were like the previous charity auction in Hong Kong, all kinds of things would be removed. Cost, if you can raise 1 million in one game, you will be considered very lucky..."
Xiao Fangfang is telling the truth. The reason why the situation of the seedling protection fund in Hong Kong is getting more and more embarrassing is that the celebrity has already sold her face and is too lazy to continue investing in it. Therefore, in the subsequent charity auction, the celebrity took out personal items to participate in the charity auction. Xiao Fangfang is not surprised that the value is getting lower and lower, because she knows in her heart that she can't give these celebrities anything in return. It is already very rare for them to donate something.
But it's different for Li Mu. Li Mu doesn't really have more face than Xiao Fangfang in front of those celebrities. After all, Li Mu has met very few celebrities and has had direct dealings with even fewer celebrities. But the most important thing is that Li Mu They have the promotion resources that celebrities want most. Just the omni-channel promotion of celebrities by Li Mu is the dream of countless singers from mainland China, Hong Kong, Macao and Taiwan. What’s more, the Taobao charity auction itself is almost a publicity. Even if they have nothing to do with Li Mu, Friendship and willingness to participate.
In fact, in the final analysis, many things are just an exchange of interests.
Even in charitable activities, there are many exchanges of interests.
Why is it easier for celebrity charities to raise money? It’s nothing more than the celebrity’s favor, face and influence;
Why do celebrities and big Vs like to donate money to patients and injured people who are popular on Weibo and WeChat, but they will not donate a penny to patients and injured people who are not popular even if their private messages go viral? The reason is that they donate money not for charity at all, but to gain fame and fame.
For some celebrities, it is okay to ask them to donate money, but they first need to see if the person who needs to donate is famous on the Internet. If they are popular, they will donate immediately without saying anything, and they have to fly to the person to donate in person and with their own hands. Donate; if it’s not popular... Damn it, if it’s not popular, why don’t you come to me to donate money? Damn, your brain got kicked by a donkey? Get away as far as you can!
This is also the embarrassment of traditional charity, so that most charity funds or non-governmental organizations have to try every means to raise donations themselves. The Seedling Protection Fund is just one of countless charity funds. In later generations, there was a celebrity on Weibo who dedicated it to the veterans of the Anti-Japanese War. He set up a charity fund and spent all his efforts to raise donations.
Fortunately, there are many publicity methods in later generations. The publicity threshold of Internet media is low, and it is easy to create hot news. However, without the support of the Internet, the publicity threshold is too high. Advertisements on TV stations are calculated by the second, and the advertisements displayed are calculated by the second. Money is calculated based on the square foot, while advertisements in print media are calculated based on words and length. This is also the dilemma Xiao Fangfang has been facing all along.
Because of this, Li Mu admires people like Xiao Fangfang who are still dedicated to charity in this era. They can work hard for a foundation and for minors who have been sexually assaulted. This is definitely kindness from the heart.
And Li Mu happened to take charity to a new level through 3321. As the organizer of a charity fund, he would not do everything possible to ask others to donate like others. He developed charity into a healthy industrial chain. , the donor and the recipient can each get what they need, forming a virtuous circle. The same is true for charity auctions now.
Li Mu brought in promotional resources and Taobao resources, and immediately turned celebrities from passive participation to active participation. More people participated in the charity auction, more items were raised, the value of the items was higher, and the total revenue from the charity auction was natural It has improved several times, and Li Mu also got the benefits he wanted. Although he spent resources, Taobao gained reputation, gained attention, and gained the "Celebrity Charity Auction", a product that other competitors could not have. This creates a win-win situation between the platform, celebrities and foundations.
Sometimes, proper resource introduction and interest sorting can have extremely magical effects, just like the three-way catalytic converter in a car. The function of the three-way catalytic converter is to convert the CO, HC and NOx produced by engine combustion. Three harmful substances are converted into three harmless substances: carbon dioxide, water and nitrogen. Three harmful substances are converted into three harmless substances. The effect is excellent.
Li Mu invited Xiao Fangfang to sit next to him. After Xiao Fangfang sat down, she told Li Mu her latest decision: she would bring the seedling protection fund to the mainland, starting with Guangdong Province.
Li Mu was very surprised by this. Xiao Fangfang is already very old, and the charity work of the Seedling Protection Fund in Hong Kong has taken up most of her energy. Facing the huge mainland, can she cope with it
Xiao Fangfang said: "No one can do all the good things in the world. When I started the child care fund, I never expected to be able to save all minors who have been sexually assaulted in Hong Kong. But I only had one idea at the time. As long as I help One person can help a minor get rid of the shadow of pain. When people are always weak, I just try my best to do it with a clear conscience."
When Li Mu heard this, he had deep feelings. Many people do charity, and their goals are extremely ambitious. Some people say that no one in the world will starve or suffer from cold. Some people say that young people all over the world should be able to read books. Some people say they want to rescue all homeless people, while others want to give all orphans a warm home.
If the goal is set too big, it will be too unrealistic. It is better to work steadily and start from the smallest. Don’t think about letting no one in the world starve and freeze. First, buy an old cotton-padded jacket and a bowl of hot noodle soup for the person in front of your door who is in the cold wind. As a trembling homeless man, if you still have the heart to continue doing charity, try to find another piece of clothing and give it to one more person in need.
Charity means doing what Xiao Fangfang does in order to truly benefit society.
This meal is of extraordinary significance to Li Mu, Xiao Fangfang, Zhang Guorong and Mei Yanfang. All four of them have been exposed to charity. At this time, sitting at the same dinner table and discussing charity issues, everyone People have transcended the stage of talking on paper and talking without practicing. The topics they talk about are also very realistic and have room for practical application.
While Li Mu was eating with a few people, the media was reporting heavily on Taobao's charity auction. In today's news broadcast, Taobao's charity auction actually entered the main content sequence.
During this period of time, positive energy has had great repercussions in society and is highly recognized by the masses. CCTV has also set a tone internally to conduct a stage of focused publicity on positive energy, so they also pay special attention to the actions of several companies under Li Mu.
For CCTV, Li Mu is the best choice to promote positive energy. As long as you follow him, there will be no shortage of positive news. The reporters at the news outlet even gave him a nickname: The Little Prince of Positive Energy.
Sure enough, within two days another big news full of positive energy came - Taobao charity auction, which attracted hundreds of celebrities to actively participate, donated thousands of personal items, and sold more than 28 million yuan for charity. payment.
In 2002, more than 28 million yuan was donated. This amount was extremely huge. What's more, the most powerful thing was not the amount of money, but the grand battle involving hundreds of celebrities. The personal belongings of so many celebrities were sold on Taobao. The auction has attracted the attention of countless fans, netizens and the public for so many days, so the positive energy emanating from this charity auction has a great influence. For CCTV, which has been actively looking for positive energy news and examples, this is simply a recent event. The best news.
In this news broadcast, CCTV not only reported the data of the entire charity auction, but also highlighted Mo Wenwei. The original words in the news broadcast were: "The top star of this charity auction is the famous Hong Kong singer and movie star Mo Wenwei." A limited edition Patek Philippe watch donated by Wei, this watch sold for a sky-high price of 1.2 million yuan in this charity auction."
As the only celebrity named by CCTV in this news, Mo Wenwei's attention suddenly reached its peak. During this period, she accumulated a huge number of fans. After CCTV News Network reported the news that she donated watches worth millions, , a large number of people immediately became fans of it. Immediately afterwards, Mo Wenwei's personal post bar experienced a huge traffic peak, becoming the most active celebrity post bar at the same time tonight.
Mo Wenwei was currently participating in the recording of a talk show in Shanghai. After a busy day, he had just finished the interview and was dragging his exhausted body to remove makeup in the dressing room. The assistant hurriedly came in with his mobile phone, and Mo Wenwei could not hide his excitement. Vi whispered something into her ear.
Mo Wenwei suddenly screamed and looked at his assistant with excitement and disbelief: "Really?!"
The assistant nodded: "It's absolutely true!"
Mo Wenwei was overjoyed and said without thinking: "Give me your mobile phone, I want to call Mr. Li!"
…
Today’s third update has been fulfilled again, and we have reached seventh place on the monthly ticket list! Thank you everyone! But please keep up the good work! We can do better! ! !
(End of chapter)