Mo Wenwei suddenly became the envy of everyone in the entertainment circles on both sides of the Taiwan Strait.
Her successive rapid development has made everyone in the entertainment industry realize one thing accurately: how important it is to hold on to a pair of strong thighs!
In front of Li Mu, traditional wealthy families and billionaires are nothing, because no billionaire has such powerful promotion resources as Li Mu. Although Makino Image is still in its infancy, Makino Technology can already do what it wants. Whoever is red will reach the realm of being red.
As early as the very beginning, when Li Mu promoted "Fruits of Midsummer", Mo Wenwei's career development began to enter a stage of rapid growth. Then, Taobao promoted her album and sold it out many times. Later, Makino Technology Recommended to Mo Wenwei through all channels, her influence in the mainland suddenly rose to an incredible level.
Mo Wenwei reciprocated the favor. He knew that Li Mu was going to donate his most precious watch to a Taobao charity auction. Unexpectedly, he did it unintentionally. No one expected that CCTV would report this charity auction to such a high level, and even Among them, Mo Wenwei was named and demonstrated as an example.
For Mo Wenwei, she feels that all this is a huge change that Li Mu has brought to her. In her many years in the entertainment industry, she has never met anyone who can compare with Li Mu. Zhou Xingchi supported her in her debut, It means a lot to her, but Zhou Xingchi used many movies to promote her to an upper-middle-level actor position, but Li Mu just used one of her songs to directly promote her to a first-line singer in the mainland market. Recently, this There was a time when my hands were really weak from making money.
When Mo Wenwei called to thank Li Mu, Li Mu was still having dinner with Zhang Guorong and Mei Yanfang. Mo Wenwei excitedly thanked Li Mu on the phone and took into account the CCTV report on her. On Li Mu's head.
After hearing the whole story, Li Mu said subconsciously: "Miss Mo, this is due to your own kindness. If you hadn't donated such a valuable item, it would not have been possible to sell it for the sky-high price of 1.2 million, let alone such a high price." The top bidder in a charity auction."
"Mr. Li, I know in my heart that everything is thanks to your selfless help! Without you, I would not have such a good opportunity."
Mo Wenwei knew very well that her original intention of donating the Patek Philippe was not for charity, but to support Li Mu's Taobao charity auction. She felt that it was only right to participate in the charity auction with truly valuable items. The support of Taobao charity auction is a way for her to repay Li Mu's favor.
Originally, she thought that even so, it was impossible to repay Li Mu's favor. She just hoped to use this to show her attitude of repaying kindness and repaying kindness. However, she did not expect that even in this way, she could unintentionally repay the favor. Her act of returning the favor turned out to be unexpected. And he won rewards beyond his imagination.
Li Mu had almost used up the meme of "sowing good karma and reaping good fruits", but he still took out this meme and told Mo Wenwei again. Li Mu doesn't mind being sought after and worshiped by stars in the entertainment industry, but what happened today is In his opinion, Mo Wenwei's kindness and deeds were indeed the rewards he deserved.
Even if CCTV does not report, Makino Technology and Taobao will carry out key promotions on their respective platforms. Li Mu will not only take the opportunity to promote Taobao, but also send a message to the entertainment industry: I will praise anyone who cooperates with me, and I will do so vigorously. The support!
Before his rebirth, Li Mu himself did not expect that an Internet company could create such a powerful influence in the entertainment industry.
A closer analysis shows that the main reason for its current high influence in the entertainment industry is that its multiple platforms, whether it is YY pop-up windows, celebrity post bars, YY123, or even Taobao, all have huge users and traffic, and in 2002 , the current Internet users are surprisingly receptive to push content, so the entertainment information pushed by their products can be easily accepted by users.
The key to communication power is on the one hand the coverage rate and on the other hand the conversion rate. The two complement each other and are indispensable.
In Li Mu's impression, there seemed to be few Internet companies that had such a great influence on the entertainment industry in his previous life. Baidu Music Chart and Sina Weibo during the golden period had a greater impact on the entertainment industry. The former only targeted singers, while the latter had an impact on the entertainment industry. Its power is wider and can basically cover the entire entertainment industry. However, in the era of the rise of Weibo, Internet content is already very rich. Users receive an overwhelming amount of information every day. Whether it is Tengxun QQ or Sina Weibo, the coverage of push content They are all powerful in terms of conversion rate, but in terms of conversion rate, there is a fundamental problem of low conversion rate.
When Tengxun QQ first introduced pop-up push, few other products on the market used the same push method, and users were not repelled by this kind of push, so the conversion rate was relatively high. Take the current YY as an example. If the title of a pop-up push is attractive enough, the conversion rate can even reach more than 3:1. In other words, one out of every three users who receive the pop-up push will click to view the details.
However, in an era when every PC software is doing push notifications, when users turn on their computers, they will receive a lot of pop-ups from various types of software, not just QQ, but also 360 Antivirus, 360 Computer Manager, Xunlei, and Xunlei Kankan. Look, Master Lu, Ali Wangwang... Almost all the software you can think of will pop up a lot of various inquiries to users. When users are faced with a large number of spam inquiries and homogeneous content, the conversion rate will naturally decrease. Talking about 3:1, it is probably very rare to achieve 30:1.
In the mobile Internet era, almost all software will send N push messages to users every day. At that time, most of the push messages will be directly ignored by users, and even the push function of the software will be actively turned off by users. By that time, I think Improving conversion rates for push inquiries will be more difficult.
Because of this, in the simple and unsophisticated era of 2002, Makino Technology's development speed surpassed the background of the era, and it was able to seize the opportunity of this era when the conversion rate was generally extremely high. The coverage rate was already extremely high, and coupled with the same high conversion rate, Even a star with no talent can get a huge boost in popularity if he is pushed by Makino Technology. If the star's foundation is good, he will definitely become popular with one push.
As soon as Li Muchang hung up the phone on Mo Wenwei, Xiao Fangfang asked him: "Mr. Li, is this the call from Karen?"
Karen is Mo Wenwei's English name. Li Mu nodded and said, "Yes, President Xiao."
Xiao Fangfang said: "Oh, this time she donated a Patek Philippe worth one million. I wanted to thank her in person, but she seemed to be rushing around to make announcements."
Li Mu nodded and said with a smile: "She is currently doing a program in Shanghai."
With that said, Li Mu added: "Tonight, CCTV's news broadcast reported on Taobao's charity auction. The Patek Philippe donated by Miss Mo became the top seller, and was reported by CCTV. Now her post bar traffic has exploded, with a large number of netizens overnight. I became a fan of hers.”
"Really?!" Xiao Fangfang said excitedly: "That's great! Karen is a good person, and good people should be rewarded!"
Just as she was talking, Xiao Fangfang's cell phone also rang. As soon as she answered the call, she realized that the caller was actually Mo Wenwei.
As soon as Mo Wenwei came up, she said, "Sister Fang, it's me, Karen."
Xiao Fangfang said in surprise: "Oh Karen, I was just thinking about you when you called me. Thank you so much for your generous donation this time. I want to thank you on behalf of the entire Seedling Protection Fund!"
Mo Wenwei said hurriedly: "Sister Fang, please don't say that. If it weren't for the Seedling Protection Fund, I wouldn't know Mr. Li, let alone the situation today. I am very grateful to you in my heart. I called just to talk to you. Just say this: If possible, I hope to be a pioneer of the Seedling Protection Fund for the rest of my life, and do my part for the Seedling Protection Fund like you!"
Xiao Fangfang smiled happily and said: "That's great Karen! I'm meeting Mr. Li in Yanjing now. I heard that you are in Shanghai. I will return to Hong Kong in two days. If there is a chance after returning to Hong Kong, let's eat together. A meal.”
Mo Wenwei said in surprise: "Sister Fang, are you with Mr. Li?"
Xiao Fangfang smiled and said: "It's not just me, Leslie and Anita are also there. They just came back from Yunnan and Guizhou."
Mo Wenwei said: "Oh, it turns out you are all in Yanjing! Sister Fang, please take me to say hello to my brother and Aunt Mei."
Xiao Fangfang smiled and said, "I'll turn on the loudspeaker, and you can tell them yourself!"
Immediately, Xiao Fangfang turned on the speaker of her mobile phone, and Mo Wenwei smiled on the other end of the phone and said: "Brother, Aunt Mei, hello! Long time no see!"
Mei Yanfang laughed loudly and said, "Karen, congratulations on taking it to the next level!"
Leslie Cheung also smiled and said, "Karen, I'm just waiting to see you hold a special show in the Mainland!"
Mo Wenwei smiled shyly and said: "Brother, a relatively powerful performance company in the Mainland has signed an agreement with my agency. Starting from December this year to August next year, I will have eight tours in the Mainland. Can I invite you to be a guest at the concert?"
Zhang Guorong laughed and said: "Oh, forget it as a guest. I will definitely go to the scene to support you. If possible, I suggest you invite Du Wei to be a guest at your concert!"
Mo Wenwei smiled on the other end of the phone and said: "Don't worry, I will definitely invite Xiaowei. I talked to her on the phone when we first started discussing this matter. Xiaowei is currently filming in Ludao until September. We’ve just finished filming, and she has already promised me to come over and be a guest when the time comes!”
Li Mu listened, feeling quite pleased.
One is that even though Leslie Cheung is about to quit the entertainment industry, he is still thinking about Du Wei;
The other one is that Mo Wenwei is thinking about Du Wei just like him.
He has not written a new song for Du Wei recently. It seems to the outside world that Du Wei has gradually become quiet. However, Li Mu plans to directly push her into the ranks of first-line actors once "The Girls We Chased Together in Those Years" is released. If he gives her another If one or two of her good songs are released in conjunction with the movie, Du Wei will definitely become a phenomenon among the amphibious stars of film and television!
grateful! grateful! Unexpectedly, we rushed to third place! ! ! Buge was really surprised by everyone’s help!
Thank you to all the friends who voted and gave rewards, and thank you to the three new leaders of [Free Time], [Read a book instead of paying], and [Sip of Milkshake]! ! ! I was so moved that my eyes turned red!
The holiday is over and work is about to start. I will leave for home in an hour. Today’s follow-up updates may be late, but I will definitely work hard!
(End of chapter)