If you want to know which residential areas most of the upper class in a city choose, a very useful trick is to directly search where the local celebrities live. This is not to say that celebrities represent the entire upper class, but because celebrities It has the most gossip information and is the easiest to collect data.
For example, if you want to search for celebrities in Yanjing, you can easily find several communities where celebrities live, such as Moma, Palm Springs, and several high-end communities in Financial Street. The housing prices in these communities are basically the same. It's ridiculously high, much more expensive than the neighborhood next to it.
In the future, Yanjing will have at least hundreds of high-end residential communities, as well as several ultra-high-end residential communities, but it can be clearly said that there are none at the moment.
Li Mu had not thought about high-end housing before because he did not understand this industry. What he knew about real estate was very superficial. High-end housing was a derivative project of residential real estate, and he had no idea at all.
But Wei Lan is a person who has seen the world.
She informed everyone in the conference room: "In every core city in a developed country, there must be areas where ultra-luxury residential projects are concentrated, such as Manhattan in New York and Point Piper in Sydney. The selling prices of ultra-luxury residences in these places are It is basically more than ten times the average house price in the city where it is located. However, Manhattan is a financial center and a gathering place for the upper class, which has a strong agglomeration effect; while Point Piper, on the one hand, is the most luxurious neighborhood in Sydney, and on the other hand, it is the most luxurious neighborhood in Sydney. aspect because it has impeccable views of the bay.”
Speaking, Wei Lan added: "I think although Yanjing is not as developed as Manhattan in New York, nor does it have the sea view of Point Piper in Sydney, Yanjing is the political and cultural center of China and the second largest city in China, and the number of elites is not the same. It’s not much worse than the Shanghai Stock Exchange. However, at present, these elites do not have a real elite community, let alone a gathering place for the elite like Manhattan. If we build Sanyuan Bridge like Yanjing’s Manhattan, we will definitely have it in the future. There is considerable room for development.”
After listening to this, Li Mu felt as if a new window had opened in his heart, and his whole person felt clear and clear for a moment.
Thinking of the future of Sanyuan Bridge, Li Mu had a rough impression that it was a transportation hub, because this place will indeed have convenient transportation in the future, and there will be an airport expressway and an airport line directly leading to the Capital Airport. However, there are two other Sanyuan Bridges themselves. Business cards, one is business and the other is foreign-related.
Business: Sanyuanqiao itself is a very large business center in Yanjing, business, not a commercial center.
The commercial center consists of various malls, various worlds, and various shopping centers, but the commercial center is where a large number of high-end companies gather. Unlike Zhongguancun, Sanyuanqiao is where the world's top 500 companies gather, while Zhongguancun is where various Internet companies gather. The birthplace of entrepreneurship in related industries, Zhongguancun later counterattacked Sanyuanqiao only after the Internet industry boomed. Therefore, in the next few years, Zhongguancun will not be able to compare with Sanyuanqiao in terms of business.
Foreign-related aspects: There are many embassies around Sanyuan Bridge. Starting from Sanyuan Bridge and ending in Sanlitun, there are densely packed embassies from all over the world in China. It is a gathering place for high-end foreign-related personnel.
In Li Mu's view, the future Sanyuanqiao is a pity. Although it is a business center, it has been gradually replaced by other business centers due to insufficient positioning and overall planning. As for business, it can be said that there is no development at all. The image of a "transportation hub" has been lost, and so many of its advantages have been wasted.
If we still follow the thinking of the previous life, there will basically be no major development in high-end residential buildings in Sanyuanqiao. However, Li Mu is deeply touched by one feature of urban development, that is: in the process of urban development, the most important thing cannot be underestimated. The most important thing is a spark with special potential. Once the time is right, a spark can start a prairie fire.
Take Sanlitun, for example. Sanlitun used to be a wholesale market for handicrafts, but it was because of the many embassies and foreign affairs personnel around it that Sanlitun got its first bar and became a place for foreigners to relax after work, thus gradually becoming a bar street. , and eventually became the most fashionable business district in Yanjing.
Another example is Zhongguancun. The reason why Zhongguancun has become the core of the country's Internet industry is because a group of scientific and technological personnel went to business here in the 1980s and opened some private technology companies. This attracted government policies and planned the area to be a high-tech area. The industrial area, to put it bluntly, was originally an electronic accessories street. It gradually developed into an electronic city and finally developed into the Chinese Silicon Valley.
The geographical location of Sanyuanqiao is better than that of Sanlitun and Zhongguancun. It has subway, light rail, Third Ring Road and Airport Expressway, embassy, Fortune 500 companies, and not far away is the largest park within the Fourth Ring Road of Yanjing. It has the potential of a big fire, but what is missing may be a little spark.
Immediately, Li Mu said: "Wei Lan's proposal is very interesting. If you have any ideas, please tell us and let's talk about it."
Chen Ze smacked his lips and said, "Didn't you say before that high-end residences in Yanjing would be developed northward? Are there enough prospects for the development of high-end residences in Sanyuanqiao?"
Li Mu said: "It is a trend for high-end residential buildings to develop northward, but the trend can be intervened. If someone told you ten years ago that Sanlitun would become a cultural and entertainment center, would you believe it?"
Du Fei said with a smile: "Ten years ago, Sanlitun was just a market, as unpopular as Panjiayuan. At that time, the most impressive place in Yanjing was the Asian Games Village."
Chen Ze also nodded: "Indeed, no one would have thought that Sanlitun would become what it is now ten years ago. If the embassy district had not been planned here, Sanlitun would not have become a bar street and spawned so many new nightclubs."
Li Mu said: "Actually, this principle also applies to Sanyuan Bridge. If we want to turn Sanyuan Bridge into the Manhattan of Yanjing, the first thing to do is to heat up the concept of Sanyuan Bridge Business Center, and then build it in Sanyuan Bridge Building the first magnet project was like the first bar built in Sanlitun.”
After that, Li Mu added: "Think about it, everyone, if we build three luxury and ultra-luxury residential complexes in Sanyuanqiao in one go, what kind of impact will it have on this area? What if we Construction of seven pieces of land will start at the same time. When the time comes, we will use the influence of Makino Technology to continuously promote the future development space of Sanyuan Bridge. What impact will it have? I believe that in a short period of time, Sanyuan Bridge will definitely attract the attention of all Yanyan people. Attention the people of Beijing, by then Sanyuanqiao will inevitably become the most popular business district in Yanjing, and at the same time become one of the first choice business districts for ordinary people to invest in real estate. By then, we will have successfully guided this trend."
Song Liang heard this, thought about it carefully, and said in agreement: "If we really lead the trend, commercial real estate developers will definitely target this area of great concern. They will not only invest in and build commercial real estate projects nearby, but also provide other supporting facilities." Facilities will soon follow.”
Li Mu nodded and said: "Yes, once people are optimistic about the future here and once there are high-end elites here, not only commercial real estate will target here, but many other merchants will also target opportunities here, and someone will open a new business for the elites. High-end catering and entertainment, some will open high-end sports and fitness venues for the elite, and some will open children's day care for the elite. All merchants will do everything possible to provide better services to the elite. In the final analysis, one sentence: Business is about gathering. As long as this trend can be mobilized, the resources of the whole society will continue to flow here."
Du Fei said excitedly: "Mr. Li, if I really think what you said, Sanyuan Bridge will become completely popular."
Li Mu said: "I think as long as we operate it properly, under this situation, Sanyuan Bridge will definitely become a big hit, because its land prices will rise, house prices will rise, and office and living costs will rise. In this way, Sanyuan Bridge will become a big hit in the future." The threshold for developing commercial office buildings and residential buildings in Yuanqiao will be higher, the threshold for companies to settle in will also be raised, and the income threshold for people living here will also be raised. Once everything in a certain area is adapted to high standards, the entire The location will definitely become a high-value area. I dare not say that Sanyuanqiao will really turn into Yanjing's Manhattan, but at least it will become Yanjing's business center and a gathering place for high-end talents."
Wei Lan looked at Li Mu with surprise. She didn't expect that Li Mu would fully understand his plan so quickly, and even immediately extended it in a more comprehensive and in-depth way based on his original plan.
Originally, Wei Lan prepared three plans, and there were also two relatively mediocre real estate development plans. Because they were mediocre, Wei Lan felt that those two plans had no highlights and were lackluster.
The construction of ultra-luxury residential projects is the most risky plan for Wei Lan, but also the most unique and brightest. What she thinks is consistent with Li Mu's idea, which is to first light a fire at Sanyuan Bridge and then attract social resources to flow in. , making the entire Sanyuan Bridge stand out from the crowd.
Surprised, Wei Lan added: "As Mr. Li said, if we are confident in raising the status and value of Sanyuan Bridge, not only will these three real estate projects be able to earn more profits, but also The remaining four pieces of land can also earn greater returns. And we can also make plans in advance. For example, before the trend subsides, we can first prepare a commercial real estate project near Sanyuan Bridge, and even build the next Wanying Plaza. At Sanyuan Bridge.”
Li Mu nodded and praised: "This is a very good idea. We can take advantage of it before land prices soar. Just like when we took these six pieces of land, it will have the lowest cost and the highest profit."
Wei Lan smiled slightly and said: "In addition to these, there is an additional benefit, which is the addition of the ultra-high-end residential project to the Wanying brand. Once our ultra-high-end residential project is successful, it will definitely trigger a huge response in the country. It can make people across the country firmly remember the word Wanying overnight."
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Sorry for the late second update, I’m too busy with work today, so I’ll update tomorrow! Keep asking for monthly votes, we must be steady, steady, steady!
(End of chapter)