The next day, Yanjing was flooded with money.
Li Mu sat in the conference room with Song Liang, Chen Ze, Du Fei, and Wei Lan, discussing the next three major projects of Wanying Real Estate.
At the top of the list is the Sanlitun Commercial Center project; secondly, is Wanying Real Estate’s specific plan to develop three real estate projects; thirdly, is Wanying Real Estate’s remaining four pieces of land, how to deal with Ye Youdao, Zhang Zicheng, and Chen Yuan cooperating.
Regarding the Sanlitun commercial real estate project, Li Mu and Wei Lan have reached a consensus and chose to build on the Sanlitun Village in their previous life and expand it partially. The planned merchant capacity should also be larger, striving to build it into China's largest commercial real estate project. Fashionable shopping, leisure and entertainment center.
Li Mu directly presented a detailed plan for future commercial malls at the meeting, and named the project No. 1 "Wanying Plaza".
The project plan of No. 1 Wanying Plaza is larger than most commercial real estate projects developed by Wanda, Vanke, CapitaLand, Longde, Taikoo Li and other companies in later generations. Li Mu’s idea is to build it into a Yanjing The most powerful comprehensive commercial center within the Fourth Ring Road, although it cannot compare with commercial gathering places such as Wangfujing and Xidan in terms of scale, it will at least be the single king of comprehensive shopping malls within the Fourth Ring Road in the future.
Regarding the subsequent division of labor for the Sanlitun project, Chen Ze is responsible for government relations and public relations before and after the entire project, as well as land acquisition and demolition compensation; Du Fei and his design team in Wanying will produce several rough design drafts as soon as possible, and everyone will work together to select a plan. In-depth optimization; Song Liang is responsible for coordinating, managing and arranging all related work of specific development; Wei Lan is responsible for formulating the commercial operation strategy of Wanying Plaza, including resource planning, investment promotion, publicity, promotion and operation.
As for Li Mu himself, he very clearly liberated himself from this project. Apart from being responsible for major decisions, he is not responsible for any specific work.
No one had any objections to Li Mu's arrangement. Li Mu himself was a strategist and there was no need to personally carry a gun and charge into battle. What's more, his own career was enough to keep him busy.
After the division of labor for the Sanlitun project was completed, Song Liang said: "Now that the matter of Wanying Plaza has been decided, shall we discuss the development of residential real estate next?"
Li Mu said at this time: "Don't be anxious yet."
After speaking, Li Mu looked at Wei Lan and said, "Wei Lan, while there are no clear tasks in the early stages of Wanying Plaza preparations, you can run around and analyze the business development of major cities in China, including Yanjing. , to select sites for the second, third or even fourth "Wanying Plaza"."
Everyone was stunned when they heard it, and even wondered if there was something wrong with their ears.
A Wanying Plaza project, with a total investment of one billion, is no problem at present. But if we have to do three or four in a row, neither the funds nor the energy can keep up. But from Li Mu's words, it is obvious that It is necessary to start construction one after another continuously from the first Wanying Plaza.
Chen Ze was the first to react and asked Li Mu: "Are you going to launch several Wanying Plazas at once?"
Li Mu said lightly: "If possible, the goal is to produce continuous output like an assembly line. There is no specific number."
A real estate company that can really become a giant has multiple projects under construction at the same time across the country at any time. The general routine is to invest in a project first, then mortgage the project to the bank after the money is invested, and then follow up with the loan. Start the second and third ones. In this way, there can be multiple projects that can be launched at the same time. Li Mu summarizes this development model as: bring a ladle of water to serve as a water diversion, find a pressure well in the bank, and borrow money from depositors Money irrigates the ground. Otherwise, how much space can I irrigate with my own gourd of water? This is the fastest development model.
Adopting this development model does not require high technical difficulty, but it does require a strong enough heart, because the stalls spread out using this model are too big, and it is simply walking on thin ice in the middle of a hundred-meter-deep lake. Once a capital chain appears, If there is a break or other major negative impact, the entire stall will collapse completely, and all assets will capsize in an instant.
Many real estate developers have the opportunity to adopt this model to develop rapidly, but few really dare to fight like this. For most real estate developers, they have found a way to run Big Double 7 and Big Double Star on slot machines. Every time they bet, Note that you won’t bet all your points, so the risk is very small;
But in comparison, the method used by Li Mu is equivalent to constantly clicking the big and small numbers on the slot machine, doubling and doubling up. If the wrong shot is made, the whole game will be lost.
However, this high risk is only in the eyes of outsiders. For Li Mu, who knows the development of commercial real estate, he feels very confident every time he takes a shot.
In Li Mu's view, Wanying has money in his hands, and it is not a small sum. This money must be used by banks for financial operations. Wherever the money is spent, it can be used to re-mortgage the bank. As long as the model is chosen correctly, Wan Ying can The billions in profit can leverage tens of billions of real estate projects. Taking advantage of the current vacuum period, it does not matter if the risks are high and the land is quickly seized. With the support of banks, we will do financing and absorb more when the time comes. With the injection of more funds and background connections, Wanying's development will be smooth sailing.
What's more, his commercial real estate plan is extremely large, not only retail, cultural and entertainment industries, but also additional commercial services such as office buildings, star hotels, ultra-high-end commercial apartments, etc. With a project like Wanying Plaza that is ahead of the times for at least ten years, With the development model, making money is certain, and so is high valuation. In this case, it doesn’t matter if the debt ratio is high. Which rich man is not a negative man while being a rich man
There will be so many billionaires in China in the future. In addition to Lao Ganma who may really not owe money, which billionaire will not owe money? Owing money is not the problem. The problem is that you can't owe money even if you want to. That is the biggest problem.
And one thing is even more important. Although each Wanying Plaza is an independent business entity, it must have a large enough number to produce a huge brand effect across the country. Once "Wanying Plaza is located, it is the city center." If the concept of "has spread to the hearts of all people, the future development of Wanying Plaza will be smoother. The local government will provide more subsidy policies, and the banks will provide higher valuations, more loans and more Low interest rates will give people and investors greater recognition of value. In addition, it will also have a huge stimulating effect on residential real estate. If this is combined as a whole, Wanying Plaza will grow faster and faster in the future. .
Everyone also understood Li Mu's usual way of doing things, and after being instigated by him like this, they basically recognized Li Mu's development direction from the bottom of their hearts. They were going to fight hard in the first place, so they might as well fight more thoroughly.
…
As for the development of residential real estate, Weilan came up with an unprecedented idea today: taking Wanying's three best pieces of land in the Sanyuanqiao area to develop ultra-high-end residential real estate projects.
Wei Lan felt that since Li Muzhi was no longer in residential real estate, he might as well just go beyond the residential real estate landscape and develop ultra-luxury residential real estate that was not available in the country.
Weilan’s idea is to learn from Manhattan in New York and build the best houses with the highest quality in the core area. This kind of house that focuses on ultra-high-end and super-elite classes can completely escape the category of residential real estate. Its price may be so expensive that people doubt your life, and its price-performance ratio may be outrageously low, but it doesn't matter. As long as the concept is well executed and the quality is guaranteed, then there will be no worries about sales.
This product is like Japanese Wagyu beef. You can buy it in restaurants for thousands of yuan per pound, which is dozens of times higher than the price of ordinary beef. But it has its own audience, people who have the ability to consume and recognize it. You won’t think it’s expensive, but you’ll be full of praise for its quality. Those who can’t afford it don’t have to worry. Although it sells for thousands of yuan per pound, it still won’t affect the sales of ordinary beef in the wet market next door. price.
Although it is impossible for high-end residences to have such a high price gap between Wagyu beef and ordinary beef, it is also possible that the starting price of ultra-luxury residences in the nearby community is 20,000 square meters.
Wei Lan feels that ultra-high-end housing is still an untouched field in China. First of all, villa areas have been excluded from the residential category. Secondly, although the villa area is also very luxurious, it cannot be compared with residential buildings after all. Residences can be infinitely close to the city center, make life extremely convenient, highlight the differences of the elite, form high-end communities, and continuously attract more high-end talents.
In Wei Lan's words, this is the reason why many people use the price of luxury villas in the suburbs to buy high-end residences around Manhattan's Central Park. Since they are not available in China yet, Wanying can be the first to try them.
Wei Lan's plan made everyone except Li Mu feel a little unsure, but it made Li Mu's eyes light up.
Li Mu didn't know the situation in the United States, but he had heard that every inch of land in Manhattan was expensive. However, it seemed impossible that there would be an existence as special as Manhattan in China. After all, the entire Manhattan had been branded as an upper class society and was known to the world.
However, Li Mu thought of the Tomson Yipin back then. In 2005, a house priced at 100,000 yuan per square meter in Shanghai was simply unprecedented. As soon as the property was launched, it immediately became the subject of competing media reports. Tomson Yipin was well-known in the country. For more than ten years, it has indeed been a veritable benchmark for ultra-luxury residences.
China has a large population and a large number of wealthy people. It can be said that there are hidden dragons and crouching tigers everywhere. There is potential market space for ultra-high-end residential buildings. Later generations, Li Mu, has also heard that many first-line celebrities and rich people live in Yanjing. Most of the luxury houses are large high-rise residences of hundreds of square meters in the city center. The experience is completely different from that of villas. Not only does it have elevator access, but the community management is extremely safe, and the elite clustering effect is also very high. If we try this now, , might not be a good choice.
(End of chapter)