When it comes to domestic online games, Li Mu can think of only three that can be regarded as high-quality works in the era when games were born, namely: Westward Journey, Fantasy Westward Journey, and the Swordsman Love series.
Among them, Westward Journey is the oldest and was launched last year at the end of 2001; Fantasy Westward Journey and JX Online were both launched in the second half of 2003. Two of the "Journey to the West" themed games are NetEase's original games, JX. The Love Series comes from Jinshan’s Xishanju Studio, which is under the leadership of Master Lei.
These three games have all created a sensation, and their marketing data are also very powerful, but only Fantasy Westward Journey has the strongest vitality. Until Li Mu was reborn, many people were still playing this game. It can be called an online game. The one with the longest lifeline.
When talking about "Fantasy Westward Journey", one has to mention Lao Xu. He is a well-known figure in the field of Chinese domestic online games. He is definitely one of those who came from a rough background. He joined NetEase in the era of Westward Journey because he contributed a lot to Westward Journey. Constructive opinions, as NetEase gradually gained a foothold, even though Ding Lei was not optimistic about "Fantasy Westward Journey", it made "Fantasy Westward Journey" a hit, and finally made the entire NetEase turn to "Fantasy Westward Journey", in terms of ability , In terms of his understanding of the current domestic online game market and online game users, Lao Xu should be a top talent, otherwise "Fantasy Westward Journey" would not have become a hit, and it has been popular for so many years.
Three years after "Fantasy Westward Journey" became popular, Lao Xu resigned from NetEase, and he completely fell out with Ding Lei to attract investment and start a new business. Although he made several popular games, none of them could compete with Ding Lei. "Fantasy Westward Journey" is comparable.
Li Mu doesn't play much online games. He can't even remember Lao Xu's name, but he has heard the word "Lao Xu" for a long time, and he also has a little understanding of what happened back then. In fact, to put it bluntly, Lao Xu The reason why I left was because of the uneven distribution of benefits in "Fantasy Westward Journey".
Li Mu has no intention of commenting on whether he is right or wrong, but the inspiration brought to him by similar things has always been something he attaches great importance to.
There are two types of bosses in the shopping mall. One is that when a meritorious employee earns 100 million for him, he immediately gives back a million or more profits to the other party, thereby further strengthening the relationship between the other party and himself;
Another kind of boss is when a meritorious employee earns 100 million for him, but he still pays him salary according to the original employee contract, and gives him a year-end bonus of 10,000 yuan at the end of the year. He feels that he is extra generous. I hope Employees can be grateful to him.
Li Mu saw a lot of the latter kind of people, so when he started his business, he determined to become the former.
Thinking again about Lao Xu's decision to leave NetEase, he must have made the decision because of similar circumstances. In Li Mu's own opinion, Ding Lei lost an extremely outstanding talent because of money problems at that time, especially considering that NetEase's latest The core business is games. If you pay attention to NetEase's financial reports, game revenue accounted for more than 90% at its peak. From this, you can imagine how much loss Ding Lei lost when he lost Lao Xu.
Li Mu attaches great importance to the game business, but he has not had the energy to build his own game development team before. His previous idea was more towards agency. For example, he is now the agent for "Miracle MU". After accumulating strength, he will wait until 2004 to start another agency. Once "World of Warcraft" is taken down, and the popular Korean games will be taken in one by one in the future, it will basically be able to support a big plate with annual revenue of billions of dollars.
However, after seeing Lao Xu's resume, Li Mu suddenly had an idea in his mind.
Why not develop your own game
In the future, Baofeng Entertainment can specialize in representing major games, but overall, Baofeng Entertainment is far less suitable than YY for operating games. After all, YY is a huge ecosystem. If nothing else, no one can do it based on the commonality of users. Moreover, one YY account can quickly log in to all YY products. Who can match this convenience
If a game R&D department is established in Makino Technology and people are recruited to make games themselves, then the future development space will be very broad. After all, the additional blessing effect of YY's entire ecosystem is too powerful.
More importantly, the profit margin of developing games yourself is much larger than that of agent games!
Apart from anything else, if "Fantasy Westward Journey" is operated within YY's ecosystem, it will definitely be more profitable than NetEase's operation.
The key figure in "Fantasy Westward Journey" is Lao Xu. As long as we recruit him and build a team for him, wouldn't it be OK? The research and development cost of a game is not much for Makino Technology, so it is completely out of the question. In this case, why not do it
Thinking of this, Li Mu hurriedly looked at the notes about Lao Xu on the intranet. The notes showed that Lao Xu had already been interviewed once, and the interview took place just three days ago.
HR's detailed note to Lao Xu said: This person is good at online game planning. He is applying for the game planning position of YY Games. He has good eloquence and a certain understanding of online games. It is recommended that the game department re-examine.
Then, a person in charge of YY's game planning department also left a note: This person has short work experience, inadequate academic qualifications, and is good at online games rather than board games. We currently have no online game plans, so we will not arrange re-examinations.
When Li Mu saw this note, he was instinctively annoyed. Is the person in charge of the planning department of YY Games a fool? Lao Xu is such an awesome person, but he just looked at his resume and rejected it without re-examining
But when Li Mu calmed down a little, he felt that the person in charge of the planning department was not wrong.
YY Games is now a chess and card game hall. This kind of game is very different from orthodox online games. Lao Xu’s resume does not meet the needs of YY Games. Moreover, Lao Xu’s resume is indeed not good-looking, with insufficient experience and Lack of academic qualifications is also the biggest embarrassment of having a rough background. Before success, it is always difficult to get an opportunity to prove one's strength.
Putting aside the anger in his heart just now, Li Mu carefully thought about why Lao Xu took the initiative to submit his resume to Makino Technology at this time. He is a smart man, and he should have seen that the entire Makino Technology has not shown any signs of wanting to make orthodox online games. He Even if you can succeed in the interview, you still have a strong acclimatization problem and the situation is not clear.
However, after thinking about it carefully, Li Mu came up with a bold speculation: Lao Xu must have spotted YY's current trend of not making online games, so he took the initiative to find it.
Smart people are good at looking for opportunities, just like at the beginning of the sketch "Selling Kidnappers", when Gao Xiumin commented on her husband's cheating, there was a classic line: "I heard that Accountant Wang bought Ma Maren and sold car covers. I heard that Silengzi There's a place where you buy motorcycles that sells helmets, and I heard that Mrs. Zhang couldn't sleep and she went to that place and they sold sleeping pills."
The pattern of these lines seems very small, but the truth is very clear and clear. This is how smart people take the initiative to seize the market in advance. It is very likely that Lao Xu saw the huge potential of YY in operating online games, and saw When there was a vacancy in online games at YY, he had the same idea as the "big scammer" and wanted to look for opportunities. What others saw as a desert, in his eyes, had the opportunity to become an oasis.
If you think about it carefully, Lao Xu has only joined NetEase not long ago, and he definitely has no personal feelings for NetEase. NetEase will not give him a chance to make a big impact now, so under the current circumstances, if you want to poach him, you will definitely have to do it. Dig an accurate one.
Immediately afterwards, Li Mu immediately left a message to Kong Lingyu on YY and said to him: "I am planning to build a game development team. Do you have any good suggestions?"
Kong Lingyu was invisible online and quickly sent a message to Li Mu: "Boss, I approve with both hands!"
"Tell me why."
"Nothing else, the game is too profitable and the cash flow is great!"
"Nothing else?"
"Our ecosystem currently only lacks online games. This is a big piece of cake. I have always wanted to mention it to you before, but I was afraid that you wanted to do the game business under the shell of Baofeng Entertainment, so I didn't say it. .”
Li Mu laughed at himself and tapped on the keyboard with his fingertips: "There is no need to consider Baofeng Entertainment now. I want to change my routine and set up a game division. It is completely different from the 'YY Game' division. This game division only makes clients. Online games.”
Li Mu originally hoped to use Baofeng Entertainment to make quick money and make "Miracle MU" popular for two years and make a lot of money. Then he would have the capital to talk to Blizzard about being an agent for "World of Warcraft" and win "World of Warcraft" and make a lot of money again. Pen, if I become an agent for some popular online games in the future, I will make a lot of money.
But looking at it now, Baofeng Entertainment can put it aside temporarily and let it use "Miracle MU" to make money first, and seize the time to adjust its strategy and start up the game business under YY. They are still thinking about going public in the United States. If the game business can Bringing excellent revenue data will also greatly promote valuations.
Kong Lingyu saw Li Mu's words and hurriedly replied: "Great Boss! As long as you say a word, I can immediately join the game business!"
Li Mu replied: "Well, I'll work overtime tomorrow night and let's talk about the game business department together."
"no problem!"
After chatting with Kong Lingyu, Li Mu left a message to Lin Qingya, asking her to instruct HR and the headhunting company to comprehensively collect the contact information of the core team members of major online game R&D companies across the country, formulate a plan to tackle the problem, and work hard to recruit them at all costs. A group of people came over.
Now that the decision has been made, one Lao Xu is not enough. Li Mu also wants to gather other talents, especially Xishanju from Kingsoft Software. They are still working on the stand-alone version of Swordsman Love and have not yet been able to taste it. The feeling of making big money, quickly catch them all, this will further seal Jinshan's profit channels in the future and cut off the next step of Master Lei.
If we can recruit Lao Xu and the Westward Journey team to develop Fantasy Westward Journey, and then recruit the Swordsman Love team to develop a similar martial arts or fairy online game, the domestic game market in the next few years will be really interesting!
As for the cheating parallel import "X Road" that Shi Yu helped organize, apart from other things, if you have your own hands in this industry, you still want to make money with such a product? It’s simply wishful thinking!
…
PS: The third update is delivered! Thank you so much to my brothers and sisters. Not only did the monthly ticket sales remain at the third place, but the daily sales also rose from fifth place to fourth place! Great job, guys! I haven’t said anything, I can only express my gratitude to you all! Also: Thank you to the new leader [Tian Tian965118]! Thanks to all friends who tipped and voted! Let's fight on! war! war!
(End of chapter)