As for the idea that Li Mu didn't want to tell Wu Haijun, Li Mu had already thought about it many times in his mind, and it was basically formed.
At present, Makino Technology's R&D strength is too strong, and Li Mu is planning to cooperate with the Internet cafe chain project to develop an Internet cafe management system and Internet cafe desktop system.
The Internet cafe management system is naturally to make the operation and management of Internet cafes more efficient in the future, and the Internet cafe desktop system is a new profit model that Li Mu wants to explore. Relying on the Internet cafe desktop system, two sources of income can be extended: Internet cafe advertising platform, and game distribution platform.
Advertising platform, to put it bluntly, is advertising on computer desktops and pop-up windows in Internet cafes. Each screen in an Internet cafe is not only a window for players to experience, but also a showcase for information display. As long as you have the ability to display information, you can use it to earn money. Advertising fees, because Internet cafes are offline physical places, they are very suitable for advertising local businesses, and local advertising is refined, and the conversion rate is much higher than that of online advertising. Therefore, if Internet cafe advertising is developed, it can be developed into A good amount of income.
As for game distribution platforms, this is a hugely profitable business!
Today's online game market has just begun to boom, and the competition is far from fierce. In the future, there will be more and more Internet users, more and more game players, more and more game companies, and more and more games. By then, online games will Competition will enter a fierce stage.
Since current online games are almost all client games, that is, client games, users need to download and install the game client before playing the game. This user cost is too high, so the promotion cost of new client games is generally extremely high.
Most users go to Internet cafes to play a few popular online games, and rarely take the initiative to download various other new games to try, unless the game company's promotion is particularly strong.
However, what if the new game itself has been installed on the computer in the Internet cafe, and is also placed in a prominent position on the desktop, and even the background of the computer desktop is a poster of this game? At this time, there is no need for additional promotion, and users themselves will have a high chance of becoming players of this game.
At that time, users only need to double-click the mouse to directly try out the new game. Compared with downloading and installing, this is a huge leap forward!
One computer is nothing, but tens of thousands or even hundreds of thousands of computers? Then this influence is so awesome!
Moreover, one very important point is that the proportion of gamers among netizens who surf the Internet in Internet cafes is much higher than that of Internet users who surf the Internet at home. The vast majority of Internet users in Internet cafes play games, so the player conversion rate is also astonishingly high.
In the future until 2016, online games will be an industry that prints money. The cash flow is so awesome that almost no one can match it except e-commerce companies like Taobao. In the future, Li Mu’s Baofeng Entertainment will continue to make quick money in the game industry. , at the same time, online games will also be an indispensable part of the future structure of Makino Technology. The next step of online game planning will be an extremely large and important strategic plan. If you have the ability to seize the desktop of Internet cafes, you will be able to compete with other games in the future. When the situation arises, you can still have one more trump card in your hand.
This trump card is even more powerful than the YY pop-up window recommendation. YY pop-up window can only promote its own products, but its own Internet cafe system can directly not install the competitor's games, thus compressing a large part of the opponent's market space. The loss of doing so will only be the sacrifice of a small number of customers.
This is Li Mu's bigger and more far-reaching plan for the Internet cafe chain project. Therefore, there is no need to do chain Internet cafes, and if you want to do it, it must be big.
Once you consider growing bigger, you have to re-examine the cost issue of chain Internet cafes.
The initial investment in chain Internet cafes is very high, and from the perspective of store construction costs, hardware costs, personnel and operating costs, no link can be saved. Unlike the Internet, there is no bubble to speak of, and there is no way to rent shops anywhere in the country. Credit or arrears, computer costs cannot hold back Wu Haijun. Even if the cost recovery of tens of thousands of computers is slightly slower, it will bring down the current Shenzhou, so every penny is real money.
It stands to reason that you can invest in dozens or hundreds of companies first, match them with a complete set of software and hardware standards, and build a reputation, and then open the franchise, but Li Mu is not prepared to consider opening the franchise in the early stage, because joining will inevitably sacrifice management and control in the first place. So what Li Mu wants to do is to first open 500 to 1,000 Internet cafes and cover all the cities in the country.
Although I am not considering recruiting franchises, if there is capital that is interested and willing to invest, I will welcome it with both hands. Anyway, what I am pursuing is not to make money from Internet cafes. As long as I can guarantee my absolute control, it will be fine even if I don’t hold a controlling stake. What I really want is , is the added value that Internet cafes can bring.
In addition, Li Mu has another consideration. Internet cafe management systems and desktop systems are tool software. Most Internet cafes have to spend money to buy them, and they are valuable. If his R&D team can develop this system far beyond Competing products, when the time comes, you can also open this system to other Internet cafes for free use, and then use technical means to lock the program so that no one can crack it. In this way, you can control more Internet cafe desktops.
At this time, Wu Haijun, who was sitting opposite Li Mu, didn't know that Li Mu's calculations had already been thrown out of the window. At this moment, he was full of joy. He was really awesome when he boarded Li Mu's express train. If he had rejected Li Mu at the beginning, now he would I'm afraid I'll find a skyscraper and jump off from it, so I'll regret it.
After seeing off Wu Haijun, it was already late at night at nearly twelve o'clock. Li Mu turned on his computer and logged into the company's intranet without feeling sleepy, wanting to take a look at the current recruitment situation of Makino Technology.
Li Mu himself has been an Internet practitioner for many years and is very familiar with various products that can improve work efficiency. Therefore, the intranet developed under Li Mu's supervision is actually not as simple as a website, but a product with huge functions.
This intranet system has developed exclusive pages for each department. Information such as the progress of various work, product status, and real-time data are all updated in this intranet in a timely manner. The entire system is open to all Makino Technology employees. , but according to different positions, each person's authority is also different. Li Mu has the highest authority, and he can access all information on the company's intranet.
The human resources information that Lin Qingya is responsible for has multiple permission settings on the company page. Only she and Li Mu can browse all human resources information, including information about employees who have joined, information about employees who are waiting to join, and information and progress of interview recruiters. Other department leaders can You can only browse personnel information corresponding to your own department.
What Li Mu mainly looks at is the column of employees to be hired. This internal system has a rating for all entered employees and recruitment follow-ups, from 1-10. The higher the level, the stronger the person's strength and qualifications. There are 87 people in the employee column, and none of them are rated 10. This is also because Li Mu’s basic requirement of 10 is too high. He rated Fang Xudong, who joined Makino Technology from Google, a 9 level, and rated himself an 8. Level 10, but he still feels guilty. If he is a level 10 master, he must be a technical master known to everyone in the Internet industry to be qualified.
There are two people at level 9, one is doing research and development at Microsoft, named Xue Yue; the other is doing database-related architecture at Oracle, named Zhang Di.
Li Mu searched and found that there was no name about these two people in his memory. After looking at the information, he found that both of them were Chinese nationals and had not immigrated yet.
Judging from the resumes of these two people, they are both middle- and high-level R&D personnel, but they are not at the level where they can really take on a big project at Microsoft or Oracle. Therefore, they probably have higher incomes at this level, but in their respective fields In such a company, it is normal and there is no extra bonus. In such a company, a lot of such people can be caught. Therefore, as long as the conditions of Makino Technology are high enough and attractive enough, let them make the decision to return to China. The decision is not difficult.
Li Mu screened them one by one, and among the 87 people, he could not remember the names of any of them. This meant that among the 87 people who were about to join Muye Technology, there was no real expert.
Li Mu was a little disappointed, but thinking about it carefully, Daniel was not that easy to deal with. How could he just look at it casually
Afterwards, he paid attention to the interview progress information. It included information about Makino Technology's recent interviews and the people who were preparing to be invited for interviews. The number of people in this list was very large. There were 339 people who had been interviewed, and but There are 481 people who have not yet been interviewed, and 594 people who plan to be invited for interviews.
Li Mu was dumbfounded. No wonder Lin Qingya kept saying that the interview work was very intense recently. There were 339 people interviewed. Moreover, the workload of HR in the human resources department was not only interviews, but also the screening and contact work before the interviews. , it can be seen from this data that they have called 339+481 people recently to invite interviews, which is 820 people!
While Li Mu was thinking about giving a team award to HR, he quickly browsed through the thousands of names, flipping page after page. Li Mu only looked at whether any of these names he had heard of in his previous life.
After flipping through countless pages, Li Mu felt dizzy, but Li Mu still didn't find a familiar name.
Just when Li Mu was about to give up, suddenly an extremely ordinary name caught his attention.
Xu Bo.
When Li Mu saw this name, he instinctively filtered it out in his mind. However, out of the corner of his eye, he scanned the "Current Company" column behind the name and saw "NetEase" written above. Li Mu's mind flashed instantly. A ray of light passed.
The light appeared and disappeared quickly like lightning. Li Mu couldn't grasp the details and couldn't help thinking in his mind: "NetEase Xu Bo, why do I seem to have heard of this name, but also seem to have never heard of it?"
Immediately, Li Mu opened his resume.
A man born in 1977 is already 25 years old this year, but the working time written on his resume is just less than a year. In other words, this person just joined NetEase at the end of last year, and his job is game planning.
Game planning…
"Fuck you!" Li Mu slapped his thigh excitedly, and the clues in his mind became clearer: Xu Youzhen! Lao Xu!
…
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(End of chapter)