In addition to his in-depth understanding of the future development of the Internet industry, Li Mu's ability to survive is more importantly his own control of the overall situation and his mastery of resource allocation and linkage.
With more and more resources in hand, Li Mu hopes to maximize benefits and effects no matter what he does. In other words, in whatever he does, he will rack his brains to achieve other goals on the basis of achieving the core goal.
The reason why Wu Haijun fell to the ground was because Li Mu's thinking mode was so strong that he felt inferior to him.
The entire plan of the chain of Internet cafes vividly demonstrated Li Mu's thinking mode and his way of doing things.
First of all, the idea of opening chain Internet cafes across the country was born to cooperate with the "computers into the city" policy, to jointly accelerate the popularization of the Internet and increase the market size of the domestic Internet industry.
Setting this tone, Li Mu immediately thought of the most suitable executor: Zhao Kang.
If his thinking stopped at this time, then he would contact Zhao Kang directly and ask Zhao Kang to prepare and execute it, but Li Mu did not do this because this was far from the time to stop thinking. On the contrary, this was just the beginning of thinking. .
Later, Li Mu began to think deeply about the resources he could use to help the Internet cafe chain project. Shenzhou, as a computer manufacturer, immediately emerged in his conceptual framework;
Let Shenzhou provide hardware support, which is easy for Li Mu to achieve, but what Li Mu pursues is not as simple as using Shenzhou to provide low-cost hardware, but to think about it the other way around: In addition to letting Shenzhou provide help for this project, this project What can it bring to Shenzhou in turn
The sales of hardware will naturally bring revenue, there is no doubt about this, but even if Li Mu opens a thousand Internet cafes across the country, each with 100 machines, for Shenzhou, it will only be a sales volume of 100,000 units. , One hundred thousand units is not a very large number in the first place, not to mention that Li Mu will definitely squeeze Shenzhou's profits to the lowest possible level. How could Wu Haijun be interested in such a project
Moreover, as a shareholder of Shenzhou, Li Mu naturally cannot squeeze Shenzhou's profit margins at this time. On the contrary, he has to consider how to bring greater development and promotion to Shenzhou.
Opening an Internet cafe means that it is not an online industry in itself, but a real offline industry. Every Internet cafe needs to select a location to build a store. If Li Mu wants to achieve the goal of comprehensively promoting the development of China's Internet, then The locations of Internet cafes must be dispersed, and in the early stage, they must cover all cities in the country as much as possible. This is the basis for achieving the goal;
Secondly, since you want to build a store, you must invest in renting the store and decorating it. This cost is indispensable. Shenzhou's products are sold all over the country, but because it has just started, the pre-sales and after-sales outlets are all It is far from comprehensive. Shenzhou does not yet have the ability to build stores and open pre-sales and after-sales points across the country. Franchise agents also need time to continue to develop. If Li Mu builds Internet cafes, it will be equivalent to opening 500 to 1,000 Internet cafes across the country. Offline stores, as long as they are used a little bit, will be of great benefit to Shenzhou.
The most basic one is the display function. At present, more than 90% of Internet cafes across the country adopt the strategy of low-cost computer accumulation, and all hardware adopts the cheapest solution. Therefore, users have no idea about the brand of Internet cafe computers. They can buy computers in Internet cafes at a low price. The only thing to remember is the brand of the monitor, mouse and keyboard. If hundreds of machines in an Internet cafe all use the same brand, from the monitor to the mouse and keyboard, to the chassis, to the system entry screen, and to the desktop, they are all the same. How much psychological implication will the brand's logo have on the users of this Internet cafe? The publicity effect of this brand is also obvious.
What's more, the players in Internet cafes are all potential users of home computers. They may not be able to afford it now, but it doesn't matter. Once a certain brand has a psychological suggestion for them, they will definitely consider it first when buying computers in the future. brand, and the most fortunate thing now is that the shortcomings of Shenzhou's poor after-sales service have not yet been exposed. The Internet is not yet full of remarks about Shenzhou's poor quality and after-sales service. At this time, the Shenzhou brand has not been completely cheapened.
Secondly, in the future, my positioning is to put Shenzhou's sales online, because only by putting it online can we reduce channel costs layer by layer and truly maintain the price advantage. This strategy will definitely cause a negative rebound, both : Shenzhou’s original offline agents will definitely have great opinions, and at the same time, its attractiveness to new agents will be greatly reduced. In this way, Shenzhou can have no physical stores, but it must not have no physical after-sales points, otherwise there will be too few users. sense of security.
The positioning of Internet cafes itself is to cover cities across the country, which is completely consistent with Shenzhou's market positioning and after-sales needs. If you use your own Internet cafes as a basis to solve Shenzhou's after-sales problems, Shenzhou's after-sales problems can be greatly improved.
Li Mu's idea is that in the future, the investment cost of every Internet cafe will be an additional cost. The location of the Internet cafe must be chosen by the bottom line, and more than 20 square meters of area must be reserved for Shenzhou, and it must be linked to the Shenzhou Computer After-sales Service Center. Brand, let users of this Internet cafe and users in this city know that there is a local Shenzhou Computer after-sales service center, so that they can safely buy Shenzhou computers from the Internet without having to worry about problems that cannot be repaired locally or are difficult to repair in the future. .
The efficiency of local after-sales is always the highest. Users only need to bring the machine to the after-sales point, or the staff will come to inspect it. Small problems can be solved directly at the user's home, or they can be brought back to the after-sales point for repair. For major problems, the after-sales point will directly help the user. Return to the factory for repair to maximize the efficiency of after-sales repair.
Once there is a store, the store itself can reserve a certain amount of machines. Li Mu's requirements are not high. Each Internet cafe reserves dozens of Shenzhou computers. In this case, local users can place orders on the same day and pick them up directly in the store on the same day, or It is awesome to have local outlets deliver goods directly to your door. No matter where you are, as long as there is a local outlet, you can achieve same-day or next-day delivery, which is not much faster than the current JD.com. In this case, Local stores only need to replenish goods in batches regularly, and the logistics utilization rate is higher.
Under this overall concept, Shenzhou can become the biggest beneficiary.
After Li Mu communicated these ideas with Wu Haijun in detail, Wu Haijun immediately said excitedly: "Mr. Li, tell me, what do you want me to do? I will do my best and cooperate fully!"
Li Mu smiled and said: "I know that your energy is currently focused on the expansion of the production line, so I don't need your money for this project. I will bear all the store construction costs. As for the computer hardware, I will not squeeze you too much." Profit margin, but you must give priority to supplying the demand for Internet cafes, and ensure the quality of the hardware supplied to the Internet cafes. As for other small details, I will let someone tell you the requirements when implementing it."
Wu Haijun said without hesitation: "No problem, I will fully cooperate with any needs. As for computers, I will supply as much as you want at the fastest speed!"
Li Mu nodded and said: "I will bear the cost of hardware and store construction, but you need to take care of the personnel training yourself. We will start building Internet cafes all over the country, and we will recruit and provide Internet cafe services at the same time. You don’t need to worry about the personnel, the Shenzhou after-sales staff needs you to handle it yourself.”
Wu Haijun asked: "Mr. Li, when the time comes, I will send someone to follow your store building team and recruit two to three after-sales personnel in each city where you plan to build a store. What do you think?"
Li Mu waved his hand and said: "Why bother? When the time comes, I will use YY pop-up windows to recruit local Internet cafes for the chain. A pop-up window can promote the Internet cafes at the same time and recruit potential employees for the Internet cafes. When the time comes, We can set up a job recruitment specifically for you. You can form a small personnel team to conduct a preliminary screening of the candidates, and then go to various cities and conduct a re-examination of the candidates. If you think it is OK, Yes, they can be based on provinces and gathered in provincial capital cities for centralized on-the-job training."
Wu Haijun praised: "This method is great! This method is great! Not to mention anything else, it is just a recruitment push, which will let people all over the country know that Makino Technology is building its own chain of Internet cafes. This brand promotion efforts It’s just too big!”
Li Mu nodded: "It would be a waste if we don't use the existing YY resources. Moreover, for Internet cafes, I don't just plan to have one in every city. My goal is to fully cover county-level administrative areas in the future, and also in the urban population." Relatively many cities, counties, and districts need to be covered by multiple stores at the same time.”
Wu Haijun exclaimed: "In that case, this goal will require at least 5,000 or more Internet cafes to achieve!"
Li Mu smiled and said: "If the whole model goes smoothly, then it won't be a problem to open thousands of stores."
"Then the cost is too high..."
Wu Haijun was frightened when he heard this. What is the concept of thousands of Internet cafes? Although the cost of building a store in each city varies greatly and cannot be unified, no matter how much you save, the cost of building an Internet cafe with 100 machines will still be six figures, right? There are thousands of Internet cafes. The cost of building a store alone is in the billions. What’s more, the cost of hardware is even more terrifying. One hundred machines cost more than 300,000 yuan. After all, the cost of building a store in thousands of Internet cafes is even more terrifying. The cost is simply staggering.
Li Mu didn't care about this, smiled slightly, and said: "Cost is not a problem, the problem is to find a suitable development and profit model."
In fact, what Li Mu wanted to achieve when planning a chain of Internet cafes was not just what he told Wu Haijun. There was also a grand idea that had already arisen in his mind, but he was not prepared to let Wu Haijun know about it.
Thank you [Free time is a waste of time] for another reward of 100,000 starting coins in the early morning! Thank you to all the friends who rewarded this book today. There is no way to repay it, except to guarantee three updates!
(End of chapter)