Regardless of whether he adopts the 2.0 model or the 3.0 model, Li Mu’s goal is to first invest in opening about 50 stores across the country, build the model, and then use the ready-made model to tell stories to the capital side.
As long as there is a story to tell, the capital side will definitely be willing to invest money. As long as capital money comes in, subsequent large-scale development will not be a problem at all. Li Mu can dilute most of the equity to capital. He does not seek to make money from Internet cafes. I don’t seek to make money by purchasing commercial real estate and increasing its value. The money can be earned by capital. I only want to use Internet cafes to promote the development of the Internet and the development of Internet user groups, promote the development of Shenzhou, and the development of Internet cafe desktop systems.
After Zhao Kang basically figured out what Li Mu was thinking, he felt a little worried. Unlike Li Mu, he didn't have such a good brain. If he was really asked to be responsible for such a large investment project, he was worried that he wouldn't be able to handle it.
Li Mu was not worried. He felt that the first thing he needed to do this was someone he could trust, not someone with strong abilities.
People with strong abilities can be recruited by Zhao Kang to make up for his lack of personal ability, but this project must be controlled and supervised by him.
In Li Mu's view, the project itself has nothing to do with the Internet. It is an offline asset-heavy project involving a large number of offline purchases and real estate transactions. If there is no one he can trust to control it, Li Mu will definitely not be at ease.
Regarding the investment and equity of the chain Internet cafe project, Li Mu's idea is that Zhao Kang will register the company and invest 50 million in start-up capital, which will be jointly funded by himself and Zhao Kang. The investment ratio will be 9:1 and the shareholding ratio will be 8.5:1.5. , Li Mu gave up an additional 5% of his shares to Zhao Kang as an equity incentive for him.
Zhao Kang had no objections to this. As early as when he came to Yanjing to study with Li Mu, he had made up his mind to follow Li Mu in doing things. For him, his thinking mode would only question himself, but he would never question Li Mu.
After the two settled on these details, Li Mu began to sort out the time points.
The current development momentum of Internet cafes is good, and national policies are gradually loosening. After the "computers enter the city" policy is launched, Internet cafes will surely usher in a new spring. This is the background of the industry. With such a positive Internet person like me, , the attitude towards Internet cafes from the government to the public has undergone great changes.
However, the school year is about to start in September, and there are only less than three months left before the first case of SARS appears; it is still half a year before SARS is introduced to Yanjing. In half a year, the panic of SARS will sweep the country. By that time At that time, Internet cafes will enter a short cold winter period.
Li Mu calculated that without capital in the early stage, the advancement of Internet cafes should be relatively slow. However, if Zhao Kang is allowed to speed up, he should be able to open dozens of early Internet cafes before the end of the year. By that time, The model of our own Internet cafe chain project is also very clear.
By that time, as long as you find the capital side, the capital side will definitely be interested. As long as you speed up and get the financing before 2003, or at the latest before February 2003, not only will you not be affected by SARS, but Large sums of capital can be used to speed up the construction of stores during the vacuum stage of SARS. Once SARS is over, a large number of new stores can be opened and opened.
If the money could not be obtained before the SARS outbreak, and after the SARS outbreak, I am afraid that the capital side will lose confidence if they want to raise money to build an Internet cafe. In that case, the whole plan will be stranded for at least several months. However, as long as the pace of advancement is not too slow, this financing will definitely It can be obtained before the SARS outbreak. As long as the money is obtained, it does not matter even if the capital side loses confidence during the SARS stage. After all, the money has been given and there is no possibility of returning it.
After the basic plan was confirmed, Li Mu introduced Zhao Kang to Shenzhou Wu Haijun who was still in Yanjing, and asked Zhao Kang to follow him to the Shenzhen market after Wu Haijun participated in the Economic and Trade Committee discussion. The purpose was to let Zhao Kang establish a certain relationship with Wu Haijun first. At the same time, we need to understand the current general situation of Shenzhou. Once the plan of chain Internet cafes begins to be implemented, Shenzhou will need to cooperate closely. This is a win-win situation for chain Internet cafes, Shenzhou Computer and Taobao. As a promoter, Zhao Kang will work with Of course, it goes without saying that he has a close relationship with Wu Haijun, but he must be close enough.
…
On Saturday, Kong Lingyu and Lin Qingya split into two groups for Li Mu's online game plan.
Kong Lingyu interviewed game talents at Makino Technology, including Xu Bo who came from Yangcheng; Lin Qingya made an appointment with the core members of the planning and development team of Xishanju Studio of Jinshan Company for a private dinner, trying to follow Li Mu's request to get Jinshan The backbone of Shanxi Shanju was captured in one fell swoop.
Xu Bo arrived in Yanjing on Friday night. Makino Technology's HR booked him a four-star hotel near the company. Because Xu Bo wanted to take this opportunity to have a good stroll in Yanjing, his return time was set at On Sunday, after Makino Technology's HR booked him a flight for Sunday, he also deliberately paid for the hotel room until Sunday. This kind of thoughtfulness and generosity made Xu Bo deeply aware of the awesomeness of a large company.
Xu Bo's interview was scheduled for 10 a.m. on Saturday. He was so excited that he barely slept at all. What was rare was that he could still maintain an extremely excited state of mind after getting up early in the morning.
Kong Lingyu paid special attention to Xu Bo, because this person was selected by Li Mu after seeing it in so many resumes. Although there was nothing impressive about Xu Bo's resume, Kong Lingyu still did not dare to neglect him.
Xu Bo also didn't expect that the person interviewing him would be the general manager of Makino Technology. He originally thought that it would be good to meet the boss of Makino Technology's YY Game Division in this re-examination, but he didn't expect that he would meet him in person. Only then did they realize that the interviewer turned out to be Kong Lingyu, the number two person.
Kong Lingyu did not look down upon Xu Bo at all. When Xu Bo handed his resume to Kong Lingyu, Kong Lingyu read his resume carefully again out of courtesy.
Xu Bo was a little nervous at this time. His resume was really not impressive enough. In front of such an important figure as the general manager of Makino Technology, he was afraid that his resume would be looked down upon by the other party.
For this reason, Xu Bo carefully watched Kong Lingyu's expression to see if he had any disappointment or disdain, even if it was just a casual frown.
After Kong Lingyu read his resume, his expression remained very calm. After reading his resume, he asked Xu Bo his first question: "What do you think of NetEase's "Westward Journey Online"?"
Xu Bo thought about it for a moment and said seriously: ""Westward Journey Online" is creative but not deep enough."
Kong Lingyu asked him: "What depth do you mean specifically?"
Xu Bo said: "The depth I'm talking about is not the relatively imaginary level of the meaning of the game, but the depth of thinking in the development process of the entire game. I personally feel that "Westward Journey Online", whether it is 1 or 2, lacks in-depth thinking as a whole. , whether it is the structure, setting, characters, or graphics, it can only be considered acceptable, but because all aspects barely pass the passing line, the overall game is relatively balanced, so the operational data is pretty good.”
Kong Lingyu nodded and asked: "If you were asked to revise "Westward Journey Online", how would you proceed?"
Xu Bo said: "In my opinion, many of the basics of "Westward Journey Online" have been finalized. It is basically impossible to make drastic changes. If it is really modified, it can only be separated into separate parts on the original basis. Improve and modify it bit by bit, changing the soup without changing the medicine. The best way is to quickly develop a new alternative game while "Westward Journey Online" is not dead yet."
Kong Lingyu asked: "If you were asked to develop this alternative game, how would you position it?"
Xu Bo said: "I have actually considered this issue. Many of the problems in "Journey to the West Online" are innate and cannot be solved at all. However, it still has a certain user base and brand foundation. After all, "Journey to the West" is a masterpiece. It is well-known to everyone in China, and it is also the one with the broadest imagination and the richest game elements among the four famous classics. Therefore, I personally tend to re-develop a novel based on "Journey to the West" and "Journey to the West Online". This game must correct all the inherent shortcomings of "Westward Journey Online" when making the structure, and then add more advanced, more reasonable, and more suitable game settings for players, as "Westward Journey Online" 》Replacement launched.”
Kong Lingyu didn't understand games, so he couldn't help but nod slightly when he heard what Xu Bo said clearly.
In Xu Bo's words, he expressed two very important advanced ideas, one is the use of momentum marketing, and the other is the concept of popular IP.
The so-called leveraging marketing is actually free riding. "Westward Journey Online" already has a certain foundation. If you abandon "Westward Journey Online" and develop "The Legend of the Condor Heroes" or "Dragon", this is equivalent to starting from "Westward Journey Online". Starting from scratch is far less cost-effective than developing a new game based on "Westward Journey Online";
The so-called popular IP concept refers to those well-known intellectual property rights that can be used for derivative development in many fields. Products derived from such intellectual property rights naturally have a sufficient fan base, making it much easier to promote and convert. Popular IP The carrier of IP can be a book, a game, a movie or even a song.
Although it was a concept that became popular only more than ten years ago, this thinking model has already emerged very early. The reason why NetEase developed "Journey to the West Online" is to borrow the "Journey to the West" and "Journey to the West" movies. Using the concepts of two super big IPs for marketing, in the next few years, basically all of Jin Yong’s novels will be developed into online games, which itself is also a type of IP thinking.
Xu Bo also realized the widespread influence of "Journey to the West" among more than one billion people in China. Coupled with the enduring popularity of CCTV's "Journey to the West" TV series over the years, "Journey to the West" has become China's largest super TV series. There is no such thing as IP. It is perfect to use this IP to make games.
The best thing is that if you want to develop a game based on Mr. Jin Yong’s novels, you have to ask for Mr. Jin’s consent and pay for it. However, “Journey to the West”, a super big IP, is not only the largest in China, but also completely free. Anyone can Can use.
The reason why Zhou Xingchi and other filmmakers continued to shoot Journey to the West-themed movies in the era when IP was the hottest was to put it bluntly because of this consideration. Xu Bo was able to realize the significance of the big IP of "Journey to the West" in this era, and his vision was indeed Extraordinary!
…
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(End of chapter)