In the previous life, there was an exchange of resources between Weibo and Taobao. Many big Vs and celebrities helped Taobao sellers advertise on Weibo, and they could earn hundreds of thousands of advertising revenue just by posting a Weibo post.
There are also some jokesters who rely on sensationalism on Weibo to first gather fans, and then use advertising for Taobao stores to monetize their fans. These are typical cases where Weibo diverts traffic to Taobao.
In addition, many big Vs also open their own stores on Taobao, using their fans and influence to attract their fans from Weibo to spend money in their Taobao stores. This is also a way for Weibo to divert traffic to Taobao. .
Weibo has traffic and Taobao has money, so Weibo’s traffic is directed to Taobao. Not only can it make money for itself, but it can also help Taobao make money. This is exactly the mission Li Mu wants to give to the blog in the next step, to divert traffic to Taobao and help Taobao make money. At the same time, you can also make money, let your users also make money, exchange resources and develop together, this is the healthiest business model.
Precisely because Li Mu wanted to use Tieba to incubate blogs and Weibo, and also thought of monetization channels for blogs and Weibo, he did not want this business to be integrated into Makino Technology for financing.
Li Mu alone knows all of these plans, his team knows a small part, and capital knows nothing.
Precisely because capital knows nothing about it, they will definitely not pay too much attention to this business. When the time comes to split it off, capital will definitely not be too entangled. After all, their core goal is Makino Technology.
Once it is separated and Makino Technology completes financing, Tieba's derivative product "Blog" can be launched online. By then, Tieba and blog will not only have higher traffic and influence, but also be able to demonstrate sufficient performance through Taobao as a monetization channel. With strong profit margins, the valuation of this business alone will increase a lot by then.
As for games, Li Mu has more on his mind.
Xu Bo, nicknamed Lao Xu, has joined Makino Technology. As long as he guides him a little, he will definitely be able to make "Fantasy Westward Journey" come out. If he has his own participation, perhaps his "Fantasy Westward Journey" will be better than NetEase's "Fantasy Westward Journey" in his previous life. "Journey to the West" is still awesome. This is a long-term business that can make money for more than ten years. It must be developed independently to make sense. Otherwise, capital will be really cheap.
People from Xishanju have also joined, and Li Mu is planning to let them start developing a fairy tale or martial arts game. The domestic online game market is still in its infancy. There are not many truly domestic games, and the IP concept has not yet started. Since Xishanju is good at Xianxia and martial arts games, why not take advantage of the fact that the game copyright market has not yet opened up and spend some money to buy all the game copyrights of Mr. Jin Yong’s works, including mobile game copyrights, for a ten-year period? Instead of selling out food, just develop it one by one.
At present, the price of Mr. Jin Yong's game copyright is definitely not much higher. A package of several million or tens of millions is probably a big deal. Therefore, in Li Mu's opinion, the money is completely worth investing.
In this case, with Xu Bo and Xishanju alone, their own client game market is already guaranteed to a certain extent. In the future, their own client game company will not only be able to develop games, but also have a large number of awesome games waiting for them to negotiate for agency. The profit margin is probably immeasurably higher. The more so, the more important it is to split it up in advance. Don’t let the C-round capital come in first, lest they take advantage in vain. If you want to come in, you can wait for the business of these two sectors. Now that it is valuable, if you come in with big money, Li Mu will welcome you with both hands.
With the two strategies fully mature in his heart, Li Mu asked Ding Zhenglin to communicate with Sequoia and SoftBank according to his requirements, and at the same time, he was ready to take time to solve the problem of PC games.
…
At the end of August, many universities in Yanjing began to start school one after another. Renmin University of China and Yanjing University also entered the countdown to the start of school. All members of the Xishanju team had already arrived, but Xu Bo was late due to personal issues.
After Xu Bo resigned, the joining time agreed with Makino Technology's HR was originally late August, but it was said that he went home to deal with some family matters in the middle, so it was delayed until the end of August.
On Xu Bo's first day at work, Kong Lingyu called him to his office.
As soon as he arrived at the company, the general manager and second-in-command of Makino Technology called him, an ordinary game planner, to the office. Xu Bo was surprised and happy, and felt extremely uneasy in his heart, fearing that he might not perform well and leave a bad impression on the leader. impression.
Kong Lingyu was extremely polite to Xu Bo. He invited him to sit down and asked his secretary to make tea. He was treated like a guest, which made Xu Bo even more confused.
Facing the anxious Xu Bo, Kong Lingyu said with a smile: "Old Xu, do you know why I asked you to come over as soon as you reported?"
Xu Bo shook his head: "Mr. Kong, if you have any instructions, just ask."
Kong Lingyu smiled slightly and said, "Actually, there is something I didn't tell you very thoroughly before. Do you know why I noticed your resume?"
Xu Bo shook his head again.
Kong Lingyu said calmly: "Actually, your resume is not the most outstanding among many resumes. The reason why it is valued by the company is mainly because we, Mr. Li, saw your resume by chance and are very impressed by the fact that you are in Yangcheng. Makino Technology, which has yet to actually build a game team, is very approving of the resume submission."
Xu Bo was stunned: "Mr. Li? Are you talking about Mr. Li and Li Mu?"
Kong Lingyu smiled and asked, "Do you think there will be other Mr. Li?"
Xu Bo asked nervously and excitedly: "You mean, Mr. Li has seen my resume?"
"That's right." Kong Lingyu said: "Mr. Li's intuition is very accurate. When he saw your resume, he intuitively was more interested in you, so after his reminder, I noticed your resume."
When Xu Bo heard this, he couldn't help but exclaimed. He never dreamed that Li Mu, the proud man of the Chinese Internet, would pay attention to his resume. What an honor it was to submit his resume to a fledgling programmer in the future. The feeling of being personally reviewed by Erma should be the same...
Kong Lingyu saw him amazed and said with a smile: "Mr. Li attaches great importance to the game business. Twelve core members of Jinshan Xishanju have joined the company a few days ago. The next step will be a stage of rapid development of our game business, so it is also We need you and other colleagues in the game division to work together to make our game business bigger and stronger."
Xu Bo nodded repeatedly: "Mr. Kong, please rest assured, I will do my best!"
Kong Lingyu nodded happily, looked at the time, and said, "Well, I'll take you to Mr. Li's office, and you have a good chat with him. Mr. Li is very interested in NetEase's "Westward Journey Online" and might like it. I’ll ask you some relevant questions and you’ll do your best.”
Xu Bo was extremely nervous, but he still said firmly: "Okay, Mr. Kong, I will definitely perform well later."
After a while, Kong Lingyu brought Xu Bo to Li Mu's office. Xu Bo saw Li Mu, who had appeared countless times on TV, for the first time in his life. It was also the first time in Li Mu's life that he met Xu Bo, nicknamed Lao Xu.
Kong Lingyu introduced Li Mu and said, "Mr. Li, this is Xu Bo. He just joined today."
Li Mu smiled and nodded, pointing to the chair in front of his boss's desk, and said to Xu Bo: "Come on, come on, please sit down."
Xu Bo walked forward nervously and sat down a little uneasily. At this time, Kong Lingyu said: "Mr. Li, I won't interrupt your chat."
Li Mu nodded, Kong Lingyu said hello to Xu Bo again, and then left Li Mu's office.
Li Mu looked at Xu Bo, who had anxiety and nervousness written on his face, smiled lightly, and asked him: "Coming from Yangcheng, can you adapt to the environment in Yanjing?"
Xu Bo smiled nervously and said, "I can't feel it yet, but I'm afraid I won't be able to adapt to the sub-zero temperatures after winter."
Li Mu laughed: "Yanjing has heating, and the room is very comfortable, but it is relatively dry."
Xu Bo nodded, but he was wondering in his heart. The young man in front of him is the boss of Makino Technology and one of the best people on the Internet in China. He would actually call a small person like himself to the office and ask him about his welfare. This is terrible It's really hard to understand.
At this time, Li Mu got down to the topic and said, "I heard from Mr. Kong that when he re-examined you, you once mentioned a rough game idea?"
Xu Bo suddenly thought of the idea he had told Kong Lingyu during the retest that day. Kong Lingyu first asked himself how to modify "Westward Journey Online". His answer was that it was better to re-develop it than to modify it, so he said to Li Mu: " I did talk to Mr. Kong about a rough idea that day, which was based on "Journey to the West Online". I personally tend to use the background of "Journey to the West" and elements of "Journey to the West Online", plus my personal Some ideas to re-create a cartoon-like game like Journey to the West.”
Li Mu nodded and said unabashedly: "I won't beat around the bush with you. To be honest, I am very lacking in good client games now, especially good client games developed by myself. If I give you a chance, follow your instructions Use your own ideas to create the game you want, do you think you can do it well?"
Although Xu Bo had always been ambitious before and felt that he would be able to make games better by making games by himself, but when asked if he was sure of this, he felt a little timid all of a sudden.
After hesitating and struggling for a moment, Xu Bo rationally analyzed his current situation. Although Li Mu surprised himself by asking such a question, it was not a perfect opportunity for him, so he suppressed the excitement in his heart. , said: "Mr. Li, I think I can do a good job."
Li Mu smiled slightly and said, "Okay, then write me a game structure first."
Xu Bo asked: "Should I just write it myself, or would you give me some proposition requirements?"
Li Mu smiled mysteriously and said, "A few requests."
"First, the game must revolve around the well-known story background of "Journey to the West";"
“Second, the game must have a huge story background and mission system;”
"Third, NetEase's "Westward Journey" has hired Zhou Xingchi as the spokesperson. In this case, we cannot directly refer to the plot and main characters in the "Westward Journey" movie, but I hope you will set the NPC based on The characteristics of several main characters in the movie "Westward Journey" are tailor-made for them, such as Zhu Yin, Wu Mengda, Mo Wenwei and Liu Zhenwei."
Xu Bo said in surprise: "If Zhou Xingchi's character design from "Westward Journey" is included, it will conflict with "Westward Journey Online"."
Li Mu waved his hand: "The plot of our story does not refer to "Westward Journey", but the character design is based on the actors in "Westward Journey"."
Xu Bo said: "I would also like to be able to incorporate these character elements from "Westward Journey" into the design, but the film company and NetEase will definitely not agree. If a lawsuit starts... "
Li Mu smiled confidently and said, "Don't worry about your bold design. When the time comes, I will directly ask these actors to authorize us to make their cartoon images and put them into the game. In addition to this, I can even let them participate in the game in person." Production, such as recording and video recording, can also allow them to participate in the promotion of the game. As long as the character names and plot settings do not appropriate elements from "Westward Journey", there will be no problem."
When Xu Bo heard this, his expression immediately became excited, and he blurted out: "That's great! I will start writing the game architecture according to your requirements today!"
Li Mu nodded and asked him: "Do you have any idea of what the game you are imagining should be called?"
Xu Bo said almost without thinking: "Fantasy Westward Journey!"
Damn it, it’s almost three o’clock! There is really no one who works so hard! What are you waiting for if you haven’t cast a monthly vote yet? What are you waiting for? !
(End of chapter)