When Xu Bo said the words "Fantasy Westward Journey", Li Mu felt clear in his heart!
He is indeed an awesome person! Even though Xu Bo is still just an ordinary game practitioner who has just officially entered the industry, he has already had the concept of "Fantasy Westward Journey" at this stage, which makes Li Mu recognize his abilities and mentality a little more. .
Many outstanding people in later generations grew up little by little, and their strength, vision, and structure were constantly improved as they grew up. For example, if you read Senior Brother Liu, you will know that from 2001 to 2003, Liu My senior brother is an ordinary self-employed person who sells optical and magnetic products in Zhongguancun. He makes some money and lives a pretty good life. Among the classmates who graduated from Renmin University, his income at that time was considered to be very high.
If he hadn't wanted to change during the SARS period, Brother Liu would not have founded JD.com. Moreover, when JD.com started from the 360buy era, it did not have as big ambitions as it later did. All Brother Liu wanted to do at that time was to put his products online and let his customers Customers can complete the purchase at home and hire someone to deliver it. It is this idea that helps him open a window of e-commerce and allows him to gradually improve himself, improve the pattern and goals in the field of e-commerce, and then he will have Later, JD.com became bigger and bigger.
In other words, until 2003, Brother Liu had never thought about e-commerce, had not planned e-commerce, and had not thought about whether if he tried e-commerce, it would bring him a higher level of development.
Not only Boss Liu, but almost all talented people are the same. Mr. Ma once hoped to sell QQ in a package for hundreds of thousands. That was because he himself did not realize how much room for development QQ had at the time.
But Lao Xu was already one step ahead of them at this point. When he was just a small person, he had already begun to plan the future he wanted in his mind, planning a blueprint that was far larger than his current situation. Although his achievements in later generations are far less than those of Senior Brother Liu, from this point alone, he was more ambitious in 2002 than Senior Brother Liu in 2003.
It is precisely because of this that Li Mu firmly believes that if Xu Bo can name "Fantasy Westward Journey", he must have a very complete idea in his mind.
Immediately, Li Mu immediately made the decision: "Okay! Fantasy Westward Journey, I like this name very much! If you write this structure well, then I will give you the people and the budget to lead the development of this game!"
Even though Li Mu asked Xu Bo to write the game architecture just now, Li Mu never said that he would take the lead in development, and Lao Xu did not dare to expect that the boss would hand over a game to him, a novice who had become a monk halfway, to operate it. , if my game architecture can be adopted by the company and let me be the architect of this game, I will be very satisfied, but I never expected that Li Mu would give me the highest authority as soon as he opened his mouth!
A newcomer has so many virtues and abilities! This is really a great trust and favor!
Lao Xu was so excited that he couldn't even speak clearly, and stammered: "Mr. Li, just... don't worry, I will definitely work hard, I will work hard, oh no, I will do my best to complete the game structure!"
In Li Mu's future self-developed game plan, the highest priority is "Fantasy Westward Journey". For this reason, he also decided to give Xu Bo strong support and let him make a better game that is more fantastic than the original "Fantasy Westward Journey" come out.
At present, no game company can introduce celebrities into the game. Li Mu is planning to use "Fantasy Westward Journey" to bring in all the classic characters from the "Westward Journey" movie. In view of copyright issues, such as Supreme Treasure and Zixia Fairy The name may not be used, but it doesn't matter. Find Zhu Yin and use her as a model to make a cartoon image that is exactly like her. If you change the name and put it as an NPC in the game, it will still be very attractive to players.
In the years before Li Mu's rebirth, the integration of China's game market and celebrities reached an extreme level. Various web games and client games started with Hong Kong's third-tier actors as spokespersons, and finally invited first-tier celebrities from across the Taiwan Strait and three places to endorse them. In terms of celebrities, The reason for the doubling of investment is simply the huge influence of celebrities.
When Lin Zicong first endorsed a certain web game, the atmosphere of Diaosi was particularly strong. Everyone thought that this game was a copycat and Diaosi, but no one could have imagined that not long after, Deng Chao, who was very popular, also endorsed this web game. , thinking of Deng’s worth at the time, everyone began to wonder how profitable this game was? The real data is surprising. This page game, which is full of copycat atmosphere and feels particularly low, has been the most profitable among domestic page games for two consecutive years, with an annual turnover of more than one billion yuan. It can be said that making money makes you weak.
Li Mu is very aware of the influence of celebrities, and he also knows that celebrities can easily guide users to pay to achieve monetization purposes, but he is not willing to adopt the low-key model of letting celebrities carry a big knife to shoot advertisements. It is best to portray the image of the celebrity in a very natural way. Integrating into the game allows users to interact with celebrity NPCs in the game. In this case, in the future, it will be used with celebrity advertisements, celebrity blogs, and post bars to promote interactions, which will also have a huge auxiliary effect on the promotion of the game.
In future planning, Li Mu hopes to make the most of the celebrity resources in the entertainment industry and make celebrity resources become another engine to promote product development.
What Li Mu is least worried about right now is the resources in the entertainment industry. Although he has never been in the entertainment industry, he understands the ultimate direction of the deep river in the entertainment industry. In fact, everything in the entertainment industry revolves around the "realization exit."
Whether they are singers or movie stars, what they pursue is popularity. Whether they sing or film, whether it is publicity or hype, the fundamental purpose of celebrities and the companies behind them is to find good monetization outlets and convert fame into income.
So, who are the most influential people in the entertainment industry? Not the best music producer, nor the best film director, but the platform or individual with the most powerful resources and monetization channels.
Although Weibo does not make money, most celebrities attach great importance to Weibo because Weibo can provide them with a powerful platform to gather fans, which cannot be achieved on any other platform. Whether they are singers, movie stars or Internet users, Hong, all choose to operate and hype their personal online influence on Weibo. For them, Weibo is the one they must maintain.
Li Mu has created a unprecedented precedent in China Internet: No Internet company has ever had the same influence on the entertainment industry as that of Makino Technology, and Li Mu's successive operations have made the entertainment industry aware of the spread of the Internet in advance. ability, so for the entire entertainment industry, Makino Technology is an outlet for realizing resources and a platform that they must find ways to please.
Influence has created Makino Technology’s basic influence on celebrities, and on this basis, Taobao’s audiovisual product sales and Makino Technology’s omni-channel promotion have brought greater influence to the singer group in the entertainment industry. So at present, Li Mu can confidently say that as long as singers from both sides of the Taiwan Strait and the three places want to be popular, they will actively please the two major platforms of Makino Technology and Taobao. If Makino Technology needs help, the real cost is very low.
It won't be long before Taobao's online ticketing system is launched, and combined with Li Mu's own theater chain, it will definitely give a huge shock to theaters across the country. What the online ticketing system represents is a larger user group and more convenient viewing. Behind the movie ticket purchase experience and simpler seat selection and payment process, behind so many conveniences, the core data that really affects is theater attendance.
Li Mu has planned a series of promotional activities with the online ticketing system to shock and influence the entire industry through the online ticketing system.
Coupled with YY's strong promotion capabilities and the purchase and payment channels of Taobao and Alipay, the online ticketing system will gradually become a must-have for all offline theaters. Li Mu is absolutely sure that most of the theaters across the country will be able to use it in a short period of time. All lines are connected to their own online ticketing system.
By that time, although the theater chain is not in my hands, most of the movie ticket transactions are in my hands, and I can truly control the domestic movie box office!
By then, the control of the industry through the online ticketing system will allow companies to show a stronger influence in front of the movie star group. By then, they will be able to obtain the powerful resources of movie stars at an extremely low cost.
Moreover, Li Mu is not worried at all that the online ticketing system will encounter strong opponents, because looking at the current domestic Internet companies, no one has the strength to compete with him in online ticketing.
Teng Xun? There is only an empty shell left.
Ali? Its Letao products haven’t even been launched yet.
Meituan? Lithography? Review? Sorry, these are not born yet.
Therefore, Li Mu's online ticketing system is like an invasive alien species. It has no enemies in the country, so once it is launched, it will definitely achieve a complete online monopoly.
By that time, entertainment industry resources in film and television will surely move closer to themselves like planets orbiting stars.
If Makino Technology needs the resources of a certain singer, then it can communicate directly with the other company, and your singer will promote it for me. In return, I will give the singer an omni-channel promotion. Why wouldn't the other party do the same
This method is the same for movie stars. If Makino Technology needs the resources of a certain movie star, it can directly communicate with the other company or film and television company and let the movie star promote Makino Technology. Accordingly, YY can cooperate with the online ticket system to promote the movie star's resources. For movies, this kind of promotion can directly translate into movie box office, not to mention the promotion of influence.
In this case, every new product launch in the future will be bundled with a large number of celebrity resources for joint promotion, which will achieve twice the result with half the effort.
For example, if your company develops online games based on Jin Yong's works in the future, you can definitely find a lot of actors from Jin Yong's classic film and television works to promote the game site.
Are Huang Rihua and Chen Haomin the most popular in Tian Long Ba Bu? The most popular ones in The Legend of the Condor Heroes are Louis Koo and Li Ruotong? The most popular character in The Deer and the Cauldron is Chen Xiaochun
OK, communicate directly with the other company, do a resource swap, let these celebrities incarnate themselves into the roles they have played, and become NPCs in the game to appear in a game played by millions or even tens of millions of people. You can help me at this level. , I will help you on other levels. At the same time, this is also a huge promotion for the stars themselves. It is definitely a dream for the stars and the companies behind them.
After having a comprehensive plan to integrate resources from the entertainment industry, Li Mu found Ding Zhenglin and Lin Qingya and gave them a new work instruction.
"Qingya, the company has added a copyright procurement department. You will be responsible for recruiting content talents from major publishing houses, film and television, and music companies in the two regions. After the team is established, Lao Ding will be in charge."
Ding Zhenglin is from Sequoia and understands capital operations. He is also responsible for capital operations at Makino Technology, so Li Mu wants to hand over the copyright procurement department to him. He is good at investment and acquisition of companies and products, as well as investment in intellectual property rights. Acquisitions are certainly not an issue.
The two of them didn't quite understand why Li Mu established a copyright procurement department. They were about to ask why. Instead of explaining, Li Mu directly gave Ding Zhenglin the first task: "After the copyright procurement department is established, the first task of your team is It means buying back the game copyrights of all Mr. Jin Yong’s works, including but not limited to computer client, web client and mobile phone client. The term is... ten years, oh no, twenty years!"
It’s the last two days, comrades! ! ! Can I redeem my monthly pass again? ! Three updates today! Yes, you heard it right, third update!
(End of chapter)