In addition to Jin Yong, famous martial arts masters such as Gu Long, Liang Yusheng, and Wen Ruian, Li Mu also asked Ding Zhenglin to go all out to negotiate and directly buy out the game copyrights of all their works with a 20-year exclusive authorization. Spending more money is also a good idea. No matter what.
Everyone didn't quite understand that Li Mu, a top figure in the Internet industry, would be so interested in the copyright of martial arts novels, but since he had said it, everyone immediately expressed their stance that they would actively promote it in accordance with Li Mu's request.
In fact, Li Mu believes that high-quality copyrights will be the arsenal of the future pan-entertainment field. When fighting with the enemy, the more weapons and ammunition on hand, the greater the power and influence, the higher the chance of winning in the battle. .
Li Mu looked back at the popular copyrights in his previous life. Whether it was works by famous writers or online novels, the highest level of copyright derivatives was film, television and games. For someone like Mr. Jin Yong, who has been in the literary world for decades, his film and television copyrights have already been developed very maturely. , so it must be very expensive and meaningless to obtain his film and television rights now, but games are different. At present, domestic games are generally weak and weak, and no one can see how vast the market space for game adaptation is. At this time, Game copyrights are generally additional income for authors, and there is no basis for reference. As long as the price is sufficiently attractive, they will definitely be able to buy it.
Although Makino Technology is preparing to split before financing, it is based on the level of external capital. Generally speaking, corporate split financing is equal to a pre-marital property certificate to a certain extent. If financing is regarded as marriage, then Makino Technology is marrying with capital. Before doing so, we must first clearly divide the capital: part of it is our future joint property, which we jointly own according to the proportion; and part of it is my personal property. I will first prepare a pre-marital property certificate. These properties have nothing to do with you after marriage.
Because of this, even if the entire Makino Technology was dismantled, according to Li Mu's shareholding ratio in each split company, these companies are still controlled by him. For Li Mu, the total number of these split companies is, This is his group territory.
In Li Mu's group territory, pan-entertainment is an extremely important part in the future. Although YY is the main body of the entire Makino Technology, YY will gradually become a giant incubator, and its own profitability will account for the proportion of the entire group territory. There will be fewer and fewer, and the real profit in the future will be the pan-entertainment industry incubated by YY.
The first thing to bear the brunt must be games. This is a huge piece of cake. In later generations, half or even more than half of Tencent's revenue comes from the game business, which is enough to show how big the profit margin is.
As there are more and more games and the competition in the game market becomes more and more fierce, the user acquisition threshold for any game company will become higher and higher. For a company like Makino Technology that has a big YY killer, it is impossible for the industry to have a second one. There are two companies, so Li Mu is confident that he can get twice the result with half the effort in the future game business. However, even with YY as a killer, the influence of future popular IPs cannot be underestimated.
The reason why popular IPs are becoming more and more popular is that in addition to the excellence of the content itself, the most important thing is the fan base. Comics, movies, and games transformed with popular IPs will naturally have a huge fan base.
If Li Mu owns the game copyright of "Legend of the Condor Heroes", as long as he develops and promotes the game "Legend of the Condor Heroes", the huge fan base of "Legend of the Condor Heroes" will definitely pay special attention to it. This group of fans Users can borrow the influence of popular IPs and be absorbed into the game of the same name through extremely low acquisition thresholds.
In later generations, the copyright prices of games by fantasy masters such as Tomato and Potato range from one million to ten million or even higher. The fundamental reason is the huge fan base of these master writers. For other games to develop a 100% original game, users have to start from scratch one by one. Accumulated, but a game adapted from a popular novel may have tens of thousands or even hundreds of thousands of fans of the novel on the first day of service, which contains huge commercial space.
However, at present, domestic online literature has not really developed yet, so Li Mu is not ready to interfere in the online literature industry for the time being. He will start by obtaining the copyrights of famous artists. After online literature has a certain foundation, he will then strategically target this industry. long-term investment.
However, excellent martial arts copyrights are by no means as inexhaustible as online novels. There are only so many masters of martial arts novels, and there are only a few dozen well-known works. After these masters, martial arts novels as a whole declined. There will basically be no outstanding martial arts works in the future.
So at this time, for the copyrights of these masters' works, the earlier they are obtained and the longer the authorization period is, the greater the profit margin will be in the future. It is not just a matter of profit margin. Popular novel IP represents a mature and huge worldview structure. Use popular IP Modifying a game is much less labor-intensive than designing the structure and developing a game yourself! For a completely original game, just setting the background will take a long time, but for popular IPs, this step can be omitted directly.
More importantly, Li Mu now holds the top copyrights in his hands, so that future opponents will have no top IP to use. At that time, future opponents will have to design the game architecture and develop users from scratch, and themselves You can take advantage of popular IPs to quickly produce games with a large fan base, which can largely block your opponents' overtaking lane.
With YY in hand, Li Mu will be much easier to promote games than ordinary opponents even if he does not use popular IPs. However, if the opponent obtains top big IP, YY's advantage in games will be easily surpassed by the opponent. If " Games like "The Legend of the Condor Heroes" and "Dragon" fall into the hands of other companies, which is indeed a big threat to YY.
Because of this, Li Mu asked the team to spend money to acquire all the copyrights of these martial arts works. After the opponent rose, he discovered: Damn, there are no good popular IPs available, and the popular IPs are all in Li Mu's hands. Anyway, the price is cheap now. Unlike in later generations, the game copyright of any popular work costs tens of millions of yuan, so buying this can make more money than buying stocks, and it is more stable.
Precisely because Li Mu wanted to take the copyrights of Jin Yong and other martial arts masters and adapt games directly from the works of famous masters, he did not let the team hired by Xishanju make any move. Li Mu's request to the team leader Wu Di was: in this paragraph During the time, we first led the team to read all Jin Yong's martial arts novels, focusing on the world structure, the distribution and confrontation of sect forces, the characters, strength and image of famous masters and beauties in each novel, in order to let them Prepare on a big level in advance.
At the same time, Lao Xu was immersed in writing the game structure of "Fantasy Westward Journey". According to his previous conception of the game and the suggestions given by Li Mu, the world system structure of the entire game became increasingly clear.
…
On August 31, quite a few universities in Yanjing started registration for new students. Due to the influx of a large number of students from other places, the entire Yanjing became a lot more lively.
School for old students only starts on September 10th, and neither Su Yingxue nor Zhao Ziqiu are ready to come back yet.
On the morning of the 31st, Li Mu followed up on the operation of Brand Day on Taobao. A vice president of the National People's Congress contacted Li Mu through Dong Ai and said that he hoped that Li Mu could give a speech to the new students at the orientation meeting on September 20. After all, Li Mu It is currently the living sign of the National People's Congress. When people outside mention the National People's Congress, more than half of them will associate it with Li Mu. Having such a benchmark person giving a welcome speech to the new students must have a very positive help and influence on the new students.
Dong Ai said that the vice-principal also specifically asked her to tell Li Mu that she hoped that Li Mu could instill enough positive energy into the freshmen, so that they can not only have a four-year college career, but also enter society in the future. Positively influenced by Li Mu’s positive energy.
As soon as Li Mu heard this, he knew that he couldn't refuse. Positive energy was originally a joke thrown by him. It was a new ranking created by himself. Since the vice-principal said so, it would be really shameful for him to refuse. Positive energy.
So Li Mu could only agree. Although the speech was a bit high-profile, Li Mu also hoped that he could give some positive guidance to the next generation of junior students.
At noon, Li Mu had a work meal by himself in the office, and Li Mu received a call from Zhao Kang.
On the phone, Zhao Kang asked excitedly: "Have you watched TV? CCTV's news is 30 minutes."
Li Mu said: "I didn't look, I'm in the office, what's wrong?"
Zhao Kang said: "News 30 has just reported on the Economic and Trade Commission's 'Internet into Home' policy."
Li Mu asked in surprise: "The Internet has entered the home? What do you mean?"
Zhao Kang explained: "When the Internet comes to the home, it is the computer you proposed before coming to the city!"
Li Mu suddenly realized: "The name was changed? How was the policy specifically determined? Was it mentioned in the news?"
"Said it." Zhao Kang said hurriedly: "Starting tomorrow, the policy of bringing the Internet into the home will be piloted in Yanjing, Shanghai, Hebei Province, Qilu, and the three provinces and cities of South Jiangsu. Home users in the area will continue to Household registration holders who purchase designated desktop models from Shenzhou, Lenovo, Founder, and TCL can receive a national subsidy of 500 yuan. If they connect to the Internet immediately within one month after purchasing the machine, they will enjoy the first-year Internet access no matter which operator they choose. 25% off on fees!”
Li Mu was so excited that he blurted out: "Really? Are you sure?!"
Li Mu knew that it would take a long time to prepare for such a large-scale policy activity carried out by the Economic and Trade Commission, so he had not been in a hurry. However, he did not expect that the pilot would be launched on September 1st. It seems that the nationwide implementation will be just around the corner this year. !
Moreover, Li Mu previously thought that the government subsidy should be around 300 yuan, and 500 yuan was indeed beyond his expectation. What made him even more unbelievable was that the Economic and Trade Commission was able to bring operators to participate in this event. Buying a machine at a low price and accessing the Internet at a low price are really attractive to ordinary families!
The Economic and Trade Committee changed the name of its proposed policy from "Computers into cities" to "Internet into homes." Although it does not read very smoothly, the meaning is much clearer. The introduction of the Internet into homes not only means that computers will be brought into homes, but also It means that the Internet should follow the computer into the home, which is really significant!
Zhao Kang said firmly: "It's confirmed! The news deliberately mentioned that this time the policy does not limit purchase channels. If there are no local dealers, consumers can purchase directly through the Internet. As long as they purchase the specified model, You can go to the local finance bureau to apply with your invoice and household registration book, and the subsidy will be automatically credited to the consumer's personal account within half a month to a month!"
Li Mu was immediately excited. Hearing that he could buy it online was a gift from the Economic and Trade Commission! Apart from Taobao, which other e-commerce website in the country can sell branded desktop computers? Especially for Shenzhou, its offline sales channels are not yet comprehensive. Being able to enjoy policy subsidies through online shopping is a huge benefit for Shenzhou.
Sorry, something happened to my friend last night. I went out after eight o'clock and didn't come back until two o'clock. I will try to catch up on updates in the next two days!
(End of chapter)