While Li Mu was on the phone with Zhao Kang, the "Internet into Homes" policy launched by the Economic and Trade Commission quickly had a huge response across the country.
This was the first policy for the government to directly subsidize consumers in cash, so it immediately shocked the people. At first, some people thought that there must be something fishy in it, and they might not participate in this "Internet into the home" "The prices of branded computers under the policy have all been adjusted. Otherwise, how could the state subsidize as much as 500 yuan per computer?" Nowadays, there are many computers with more than 4,000 yuan, and these brands have launched them. If the subsidy is really 500 yuan, this is almost equivalent to a 12% discount.
However, several companies immediately announced their policy models. In accordance with the policy regulations, each of these four companies came up with two designated policy models, one with a price of more than 5,000 yuan and one with a price of less than 5,000 yuan.
The configuration and quotation of both models have been approved by the Economic and Trade Commission, and the selling price is completely consistent with the normal retail price. Even the pricing of Shenzhou and TCL event models has been deliberately lowered by one to two hundred yuan, so this price can be said to be It is extremely transparent and does not contain any moisture.
After confirming that the gold content of the event is indeed real, people's desire to buy computers has greatly increased.
Originally, after Li Mu's identity was exposed nationwide, he had re-established a positive image of computers and the Internet for students and young parents. At that time, Li Mu's personal influence had already triggered a wave of home computer sales, but there was no such thing at that time. Following the policy, hardware manufacturers basically made money during that wave of market prices. The market for built-in mobile phones has improved a lot. However, due to the chaos in the industry, specific data is difficult to collect. However, the market growth of brand-name mobile phones, which is relatively easy to collect, has increased. The margin is small.
But this time is different. This time the "Internet into the home" policy is limited to eight desktop models of four brands, so the market prices of these four companies were suddenly ignited by the policy, and consumers who were interested in buying computers immediately After doing some calculations, if you buy a desktop computer from these four brands, you can get at least a 500 yuan subsidy. In this case, the price of the purchased computer is actually a big step closer, not to mention the price of the branded computer. The overall assembly, stability and popularity are much higher than that of a built-in machine, so buying event models from these four companies has become the most suitable choice now.
Not only the purchase price, but also the 25% discount on the Internet fee is also a great promotion. You must know that the common monthly ADSL broadband fee is about 150 yuan, which is 1,800 yuan in a year. With a 25% discount, the annual Internet fee can be saved by 450 yuan. Yuan, this one before the other is a discount of about one thousand yuan! You must know that the broadband discount is matched with the "Internet at Home" campaign model. If you don't buy the campaign model, you will not be able to enjoy the broadband discount. Calculated in this way, buying a desktop and being connected to the Internet for one year is even better than buying a computer and being connected to the network for one year. It’s even cheaper, not to mention the after-sales guarantee of a brand-name machine.
Not only ordinary people, but even Li Mu feels that this "Internet into the home" policy is really powerful. With this policy in place, the sales of home desktop computers will definitely increase rapidly. Not only will the number of home computers surge, but the number of home computers connected to the Internet will also increase. will surge, and the development of the entire Chinese Internet industry will receive a huge acceleration.
In 2002, a lifetime ago, the number of Internet users in China was 59.1 million. This is officially verified data, and it is a carefully evaluated data. At least the minors who hang out in Internet cafes are not included in the calculation, so the actual number is 59.1 million. The number of Internet users is actually somewhat higher than this number.
In this life, in 2002, the emergence of Li Mu gave China Internet successive opportunities to speed up.
The first product that sparked a nationwide craze was Tieba, which had a huge degree of freedom in creation mode, making Tieba very popular;
The second product that has everyone obsessed and flocking to it is "Happy Farm". This extremely magical game uses the theme of everyone stealing food to attract a large number of middle-aged and elderly users;
The third product that accelerates the development of the Internet is 3321. Nearly half of China's college students have registered as members of 3321. A large number of students' parents have also begun to contact the Internet through 3321, adding a new force to the netizen community;
The fourth product that everyone participated in was Taobao. The success of Brand Day made the whole society pay attention to Taobao. Many people who were not even Internet users began to contact the Internet through Taobao, which accelerated the development of the Internet;
Before the "Internet into Homes" policy was launched, the number of Internet users in China was conservatively estimated to have exceeded 80 million, exceeding the number of Internet users in 2003 in history.
If the "Internet at Home" policy pilot goes smoothly and is gradually promoted across the country, the number of home computers will skyrocket, the number of Internet users will skyrocket, and the industry will usher in a new round of major acceleration.
There is also Li Mu's own "chain Internet cafe" strategy. Once this strategy starts to be implemented, it will have an immediate effect on increasing the number of Internet users. If hundreds or thousands of Internet cafes are opened one after another, and combined with these favorable policies, there will be 100,000 Internet users in China next year. Maybe over 100 million.
…
After Zhao Kang finished the phone call with Li Mu, he said to Li Mu: "By the way, President Wu has something to report to you."
Li Mu hummed and said, "Give him the phone."
At this time, Wu Haijun took the phone and said to Li Mu excitedly: "Mr. Li, our mobile models are officially launched in Lingdian's official flagship store today. You must ensure that Taobao gives us enough recommendation resources!"
Li Mu nodded and said, "Don't worry, I will make arrangements later and start hanging banners this afternoon to warm up Shenzhou."
Wu Haijun's voice was trembling with excitement: "Thank you so much, Mr. Li! If I don't take the opportunity to sell more than 100 or 200,000 units this time, I'm really ashamed of Jiangdong!"
Li Mu asked him: "Can the production capacity keep up? Don't forget that my chain of Internet cafes is about to start."
Wu Haijun said quickly: "Don't worry, I am applying for special support from the Shenzhen Municipal Government. The government has basically agreed. By approving new factory land and providing large amounts of low-interest loans, Shenzhou will definitely further increase its production capacity!"
Li Mu urged: "I have no other requirements. Shenzhou must do a good job in quality control. This is a good opportunity to take off. Don't ruin your own brand because of inadequate quality control."
Wu Haijun said: "Mr. Li, please rest assured. If there is a problem with Shenzhou's quality control this time, I, Wu Haijun, will come to see you!"
Li Mu smiled slightly: "It's enough to have this heart. If we get things done, the resources that Taobao should provide will be in place. I will let people know later whether the official document of the Economic and Trade Commission has been released. If so, , today and tomorrow we will let YY continue pop-up promotions, this time we must let Shenzhou take off.”
Wu Haijun was so excited that he sold 40% of the shares to Li Mu, waiting for such an opportunity to take off. At present, Li Mu has prepared more than one take-off opportunity for himself and Shenzhou, and he must do his best to do his best.
After hanging up the phone, Li Mu immediately checked the official website of the Economic and Trade Commission online. As early as the end of the last century, major ministries and commissions in China had already launched the government Internet project. Almost every ministry and commission established its own official website during that time. , although the website is relatively simple and has no sense of design, the speed of publishing the content is still relatively timely.
Li Mu quickly found relevant instructions about this "Internet at Home" event on the official website of the Economic and Trade Commission. This time, the Economic and Trade Commission officially formulated three "for" core guiding ideas for the premise and purpose of this subsidy policy.
"In order to accelerate the development and popularization of my country's computer industry and Internet industry; in order to improve the younger generation's understanding and mastery of the Internet; in order for Chinese residents to more easily own the first home computer and access the Internet."
The Economic and Trade Commission’s “Internet into Homes” this time has indeed taken into account the convenience of policy implementation and the practical implementation of the policy.
First of all, national policies have tried to simplify the process as much as possible. As long as users purchase designated models in regular stores, shopping malls, and online flagship stores, they will get a formal purchase invoice issued by the store, enterprise, or platform. With the purchase invoice and household registration book, they can arrive The local finance bureau can quickly apply for subsidies. At the same time, the finance bureau will also directly issue a network access card to consumers. With the network access card, consumers can directly apply for broadband at a 25% discount in the business hall of any network operator. business.
According to the normal process of purchasing a phone and connecting to the Internet, this time consumers enjoy double discounts and only need to make one more trip to the Finance Bureau. The process has indeed been very simplified.
Not only that, this time the Economic and Trade Commission has really good intentions in order to create benefits for the Internet industry. The reason why they want to bundle operators in is to more directly increase the proportion of home computers connected to the Internet, and just sell computers. It is far from enough. We must also ensure that users have access to the Internet, which can play a positive and effective role in the development of the Internet.
What Li Mu didn't expect was that this time the two broadband network operators also released their own news on their respective official websites, and the pace and tone of the two operators were surprisingly consistent. Not only did they say they would fully cooperate with this "Internet advancement. Home" campaign also promised to promote major broadband speed-up issues in the near future and speed up the current domestic home broadband network speed.
This was a surprise to Li Mu. He didn’t expect that the Economic and Trade Committee could be so powerful. After such a combination of punches, he became the new father of China Internet. If this policy can be implemented for more than half a year, how much can the Internet market and industry environment achieve? The improvement is simply unimaginable.
Just when Li Mu was excited, a strange number suddenly called on his cell phone. Li Mu answered the call and said, "Hello, who's there?"
The hearty laughter of a middle-aged man immediately came from the other end of the phone, asking him: "Comrade Xiao Li, have you heard about the implementation policy of the Economic and Trade Commission?"
Li Mu immediately recognized that the other party's voice was Minister Zhen, who had come to inspect the work and had private meetings with him. He immediately smiled and thanked: "Minister Zhen, I have heard about the policy of the Economic and Trade Commission. This policy of the leader has great impact on China." The development of the Internet has really played a huge role in promoting it, thank you very much!"
Please give me a monthly ticket! ! ! There are still the last 24 hours! ! ! ! ! !
(End of chapter)