Leader Lei has been working hard in the Internet industry for so many years. If he really wants to use his energy in networking, he is actually much stronger than Li Mu.
In only half a morning and one noon, Master Lei got a lot of relatively reliable information in a roundabout way.
First of all, Boss Ma has indeed started to register Hangcheng Letao Technology Co., Ltd., and the materials submitted to the industrial and commercial department have indeed included Dangdang and "Amazon China Co., Ltd." as two shareholders. The company has a registered capital of US$10 million. The registered corporate legal person is an unknown name.
Now that we have started to register the company, it proves that the three companies have now completed the signing of the agreement. Amazon may even have started to pay part of the cash to this company, and Dangdang has now started industrial and commercial changes. Dangdang's registered company will soon Changed to a wholly-owned subsidiary of Hangcheng Letao.
From this point of view, the alliance between the three companies is already a certainty. Although the three companies have not announced it to the public in any form, Li Mu already knows that these three companies are tied together for Taobao.
For these three companies, most of the Chinese e-commerce market has been dominated by Taobao. If they fight alone, none of them may be Li Mu's opponent. First of all, Dangdang will be useless and will be defeated in the first round. Come on; although Letao is backed by SoftBank, its success rate in the face of Taobao is also very slim; Amazon is indeed very powerful, but it will be somewhat powerless to cross the river. In China, if you don’t find one or two first The leading party and the lackey have no chance to act wildly.
Therefore, it can be said that these three companies have the same goals and interests. They want to gain a larger share of the Chinese e-commerce market, so they must first work together to kill their own Taobao.
As the saying goes, three cobblers are better than Zhuge Liang. Now there is one cobbler, a tycoon in the Chinese Internet industry, and a giant in the overseas Internet industry. These three companies work together to pose a great threat to Li Mu.
In addition to the fact that the industrial and commercial registration has been confirmed to be true, Master Lei also inquired about Letao’s next key actions.
The news coming back is that Boss Ma’s Letao.com is indeed preparing to go online this month, and the launch will be accompanied by a very large promotional activity.
The words "very huge" were relayed verbatim by Leader Lei from the source, which sounds a bit bluffing.
As for the specific aspects of promotional activities, what are the rules of the activities, etc., Leader Lei also got a basic idea through some well-informed people in the industry.
…
"Mr. Lei, are you saying that Boss Ma's first big move when launching Letao this time is also to build daily necessities?"
In the office, Li Mu looked at Leader Lei with surprise, because Leader Lei just told him that Boss Ma was also planning a promotion for daily necessities as the first promotion for Letao.
Leader Lei nodded with a stern expression: "Judging from the news received, this is indeed the case."
The reason why Li Mu was surprised was that on the one hand he was surprised by Boss Ma's sharp vision. He decided to buy daily necessities from the very beginning. This was a decision he made after seeing through the current domestic e-commerce situation; on the other hand, Li Mu and Ma The boss has secretly played games many times, but there has never been a real head-on confrontation. This time, by coincidence, the event that Boss Ma is planning will collide with Taobao's promotions. Doesn't this mean that Le Tao's three parties After uniting and building the army, are we going to have a head-on war with ourselves immediately
When he thought of this, Li Mu felt happy! Most of the previous worries were swept away.
Seeing Li Mu's happy face, Master Lei couldn't help but ask him: "Mr. Li, do you think this is a good thing for Taobao?"
Li Mu said excitedly: "Of course it's a good thing. If his entry point happens to be different from ours, that would be a bad thing. All our energy is focused on promoting promotional activities. How can we have time to stop him at this time?" It turned out to be a good thing, he took the initiative to deliver it to the door."
Leader Lei said: "That's true, but I'm worried that Letao has two big investors behind it, and they are going against us. If they make bigger moves than us, we may not be able to suppress them."
After saying that, Leader Lei reminded: "I heard that they are still arranging media promotions, and it is expected that there will be a wave of overwhelming propaganda."
Li Mu smiled and said: "It doesn't matter, we have YY in hand, and doing publicity can get twice the result with half the effort, but they don't have their own publicity channels, so doing publicity is half the result with twice the effort, so we are not afraid of him doing publicity. The main thing is to see how they do their promotional activities."
Leader Lei said: "I can't find out the specific details of the event. This should be a relatively core secret."
Li Mu nodded and said with a smile: "Actually, there is no need to be so clear. One thing I can be sure of."
Seeing Li Mu mid-sentence, Master Lei couldn't help but ask him: "Mr. Li, what do you want to say?"
Li Mu laughed and said, "I'm sure that no matter how big the event is, Boss Ma will never have as strong a promotion as ours!"
With that said, Li Mu said seriously: "Mr. Lei, you were also present at the meeting. You should be very clear about the intensity of our promotion. There is no falsehood at all. It is all about providing real benefits to consumers. I believe that with Boss Ma's style, He will definitely not give consumers too real discounts, but will definitely cheat and change things. Not only do we have bigger discounts, but we also have greater platform advantages, word-of-mouth advantages, user and traffic advantages, and even supply. Business advantage, what does he have? He just wants to make a fuss about publicity, and we are not weak to him in publicity. In this case, as long as he dares to publicize, we will immediately slap him in the face."
Leader Lei thought for a moment, then suddenly got inspiration and said: "In this case, we must be ready for the event to go online at any time, but we should keep it secret. Once Letao goes online and starts publicity, we will follow up immediately! Hit him Caught off guard!"
Li Mu nodded: "Just do it! Mr. Lei, you have to lead the team to prepare in advance, and at the same time, you must strictly guard against it. Don't leak the news in advance. It is best to release some smoke bombs to divert their attention. .”
Lei Jiaozhu said: "Let's see, now that 'Internet for Home' is so popular in three provinces and two cities, we will use YY to publish a soft article. The soft article will use 'Internet for Home' as the entry point, and then promote a wave of Taobao and Shenzhou. Finally, we used internal information to release a message: Taobao is very likely to plan a big promotion of Shenzhou computers in the near future. I believe that as long as we operate it skillfully, our peers will not be suspicious. After all, Taobao and Shenzhou are both within our system. , and it’s also the warm-up period for the ‘Internet at Home’ event, so it’s reasonable for us to plan a computer promotion.”
Li Mu clapped his hands: "OK, let's do it! The more realistic the acting, the better. As soon as they come online, we will immediately launch our activities and stun them directly!"
Leader Lei suddenly had an idea and said, "I have an idea, but this idea may not be very kind..."
Li Mu smiled and said: "Mr. Lei, if you have any good tricks, just tell me, no need to think about whether you are kind or not! To be kind to the enemy is to be unkind to yourself!"
Leader Lei nodded slightly and said with a smile: "Look, Mr. Li, the brand 'Taobao' belongs to us and has been well-known by us. These two words are not simple. I thought about it carefully. It is not just the name of a website platform, it also represents a behavior of consumers, making everyone subconsciously feel that online shopping is actually Taobao, and it also highlights the extraordinary nature of online shopping. It is precisely because this name has multiple meanings , so our brand name has an extraordinary influence in front of consumers across the country. At this time, Mr. Ma launched a 'Le Tao', deliberately carrying the word 'Tao', just listening to this name, you can feel It’s full of plagiarism and copycat style.”
Li Mu nodded. This is true. The name Taobao is really a very good choice for e-commerce. After Taobao has laid the foundation, if other platforms still use the word "Taobao", it is basically equivalent to It is to label oneself as a follower, imitator, and copycat.
Leader Lei said at this time: "It is precisely because everyone has preconceived ideas about Taobao, so as long as Boss Ma promotes Letao, he is promoting Taobao, because when consumers hear the two words Letao, they will definitely When you think of Taobao, you will definitely wonder what kind of relationship this website has with Taobao."
Li Mu agreed and said: "I think it makes sense. If Boss Ma promotes Letao, he will definitely divide part of his advertising effect and give it to us in disguise."
Leader Lei said: "Having said so much, my not-so-kind trick is actually that we find someone to record the advertisement in advance, and write some inductive articles on the advertisement, so as to steal the money without revealing anything. .”
After saying that, Leader Lei smiled, with the look of an old fox on his face, and said: "Mr. Li, your celebrity resources are so strong, just find a group of celebrities and ask them to record a few special slogans for us, such as: 'Online shopping Just go to Taobao - happy shopping all over the world, all on Taobao!'. This slogan first emphasizes 'Taobao' at the beginning, and then deliberately mentions the word 'Le Tao' in the following advertisement. This will definitely give viewers who have seen Letao's advertisements a strong psychological suggestion. What is Letao? Isn't it Taobao? As long as our psychological suggestion is successful, then Letao's advertisements will basically be in vain. Not only is it a free shot, it’s like giving us an assist in disguise!”
When Li Mu heard this, he stood up and said with great surprise: "Mr. Lei, this move of yours is really awesome! It seems that Boss Ma has all his tricks, but he missed a move on the name. What is it called?" No, I have to call him Letao. I really can’t help him this time..."
Sorry everyone, I'm really exhausted. I've been a bit exhausted recently. I can only update once tonight. I just sent an email to ask for sick leave. I will rest at home tomorrow and the day after tomorrow. I should be able to update three times a day. I hope you can understand.
(End of chapter)