Dangdang was a loser in his previous life, so Li Mu preconceivedly regarded him as a loser.
However, Li Mu subjectively ignored the fact that because of his rebirth, the domestic Internet landscape had already changed.
In his previous life, when Amazon wanted to choose between Joyo.com and Dangdang.com, Li Guoqing was instinctively resistant to acquisitions because of his pride and arrogance, so Amazon finally acquired Joyo, and that was how Amazon became Joyo.
The key reason why Li Guoqing was so confident at that time was that he did not have an opponent who could crush him at that time, and he was even much stronger than Joyo.com.
But now the situation has changed dramatically. First of all, it is impossible to have "Excellent Amazon" because Excellence has become a part of Taobao, and Li Guoqing's situation is also different from when Amazon entered China in his previous life. As Su Yingxue said, he Now he must know that a person who resists will definitely die, so he will definitely put aside his arrogance and self-confidence and take the initiative to find allies or backers.
When the situation changes, everything will change, and attitude is naturally one of them.
As long as Dangdang does not sit still and wait for death, he will definitely choose one of the two, or even both.
Wanting to understand this aspect, Li Mu was annoyed at his own inflatedness and overconfidence while thinking about how to deal with it. At the same time, he was also thankful in his heart that Su Yingxue had taken this aspect into consideration for him.
Being reminded by her, Li Mu instantly figured out the next steps. The first priority is Taobao's daily necessities promotion that will be launched this month. If this battle is fought successfully, it will lay the foundation for Taobao's success. The pattern and foundation of the domestic e-commerce field allows netizens across the country to effectively connect online shopping with life through Taobao.
In addition, while you are planning the globalization of YY, you must also be wary of Dangdang and Alibaba, lest these two disrupt the foundation of your e-commerce through any means. You must always pay attention to the news of eBay and Amazon. Once they really do If we want to increase our development efforts in China, we will have to launch a counterattack against them at the same time.
The two chatted too much until late at night. Su Yingxue would meet Wang Xinran tomorrow morning and accompany her to report to school, so the two hugged each other and fell asleep. Su Yingxue fell asleep quickly, but Li Mu had some insomnia. I kept thinking about my various strategic layouts until late at night before falling asleep.
The next morning, Su Yingxue got up early, washed up, changed into clean clothes, returned to the bedroom and kissed Li Mu gently, then quietly went out and went to the National People's Congress in advance to wait for Wang Xinran.
She knew that Wang Xinran was a tricky girl. The reason why she knew about her relationship with Li Mu before was because she didn't know that she had been hanging out in a bookstore near the school and witnessed her intimacy with Li Mu. If she found out that she didn't go back to the dormitory last night, but slept at Li Mu's place, this girl might tell her family again.
Li Mu went to bed late and didn't wake up until ten o'clock. Just after ten o'clock, his cell phone buzzed and vibrated under the pillow. Li Mu woke up from his sweet dream. He reached out and took out the phone and looked at it. The caller was Lei Jun, the leader of Lei Cult.
Thinking of the instructions given to him last night, Li Mu suddenly came to his senses, sat up suddenly, answered the phone and asked: "Mr. Lei, is there any news?"
On the other end of the phone, Master Lei's voice was very serious: "Mr. Li, the situation is a bit complicated!"
Li Mu hurriedly said: "Don't be in a hurry, speak slowly!"
Leader Lei hummed and said, "I talked to some friends in the industry last night. Based on their opinions, I probably came up with a more accurate result."
As he spoke, Master Lei paused and said word by word: "The day after you revealed on TV that you would vigorously promote the book sales business, Li Guoqing flew to the Shanghai Stock Exchange. He first met with people from eBay, and then Went to Hangzhou to meet Boss Ma again."
Li Mu hurriedly asked: "What's the result?"
Lei Jiaozhu said: "Ebay is not interested in Dangdang, but Boss Ma is very active. It is said that he will split the C2C website that he has been covering up from Alibaba, and then use 19% of the shares + a certain amount of cash to buy Dangdang.com The whole merger comes in.”
Li Mu frowned: "Boss Ma's website hasn't been launched yet. Just 19% of the website's shares + cash can make Li Guoqing willing to be acquired? Besides, why does it have to be accurate to 19%?"
Leader Lei said: "I haven't finished telling you yet. This matter is not as simple as Boss Ma splitting up the company and acquiring Dangdang. In fact, SoftBank came forward to bring in Amazon. Amazon valued it at 500 million and took a 30% stake." . In this case, regarding the equity distribution of this new company, Alibaba holds 51% of the shares, Amazon holds 30%, and Dangdang holds 19%.”
Li Mu's heart skipped a beat, damn, in just a few days, the three of them had reached an agreement to cooperate
After all, it is the platform created by Boss Ma. It is understandable that Alibaba will definitely control it. After all, it is backed by SoftBank, a powerful venture capital firm. But how come Amazon, with its current valuation of nearly 10 billion US dollars, is willing to play a supporting role in the Chinese market
Regarding Li Mu’s question, Leader Lei’s answer was: “They seem to have reached a gambling agreement privately. Alibaba and Dangdang are the transferors, and Amazon is the acquirer. I don’t know the specific gambling terms, but it is said that if If Alibaba and Dangdang win, Amazon will hold 30% of the shares by default; if Alibaba and Dangdang lose, Amazon can hold 50% or more of the shares."
Li Mu understood now.
Amazon is probably also aware that Taobao has a strong foundation in China now. They are bringing money in now. If they start to compete with Taobao from scratch, it will be equivalent to using money to recruit and train troops in China, and then wait for the troops to be trained before competing with Taobao. In a decisive battle, with Taobao’s development speed, in this case, Amazon has no possibility of winning at all;
For Amazon, he must find a suitable focus now, or choose a suitable warlord in the country, directly give him weapons and ammunition, and expand his army based on his original foundation, so that he can quickly form a stronger combat power to fight Taobao.
Right now, if Amazon only acquires Dangdang, it is basically impossible to succeed based on the ruthless policies Li Mu has formulated against Dangdang. Therefore, Amazon can only temporarily sacrifice its equity and find a warlord who is stronger than Dangdang to invest two at a time, otherwise it will If you invest in Dangdang, you will not only have Taobao as a strong opponent, but also Letao as a potential opponent.
If the three companies cooperate, Amazon will be much more likely to gain a foothold in the Chinese market, not to mention there is a gambling agreement. If Alibaba and Dangdang lose, he will be able to control the company and focus on customers;
Even if Alibaba and Dangdang do not lose, as long as the current dish jointly created by the three countries can hold back Taobao and prevent Taobao from growing rapidly, Amazon can take this opportunity to bring its own website to China. When the time comes, Taobao and Letao If it is strangled, Amazon can take the opportunity to get started.
So overall, these three companies regard Taobao as their biggest enemy.
Li Mu was a little nervous. He didn't expect that Su Yingxue's worries last night would come true today.
If these three companies join forces to fight against themselves, then Taobao's next step will be full of crises. Taobao's current foundation and user stickiness are unstable. The other three companies join forces. Not only does Amazon, an e-commerce giant, but also SoftBank, a large capital behind it, It is equivalent to two big capitals supporting a company, but Taobao has no capital to support it!
In this case, Boss Ma must be more confident. If he also burns money compared with himself, it will be really fatal. Once he enters the competitive mode of Didi and Kuaishou to compete with who can kill the first, he may not necessarily There is a chance to win.
Thinking of this, Li Mu immediately jumped out of bed. He didn't even have time to think about why Su Yingxue was not there. He blurted out and asked Leader Lei: "The three of them are working together to build this new company. Are there any business trends?"
Leader Lei said: "I haven't heard any direct information about this. They are still very strict in blocking it, but I did get some evidence from other sources."
"Tell me."
Lei Jiaozhu said: "I have consulted with several TV stations and offline advertising companies, and I can make it clear that Alibaba has booked some advertising resources with them in advance from the middle to the end of this month, covering a wide range of TV advertisements and paper media advertisements. , radio advertisements, building advertisements, bus stop signs and car body advertisements, etc. There is no doubt that they are planning an online activity, and the momentum of this online activity is definitely not small!"
Li Mu bit his lower lip and thought about it for a long time.
There is no doubt that Boss Ma's C2C platform must have been developed a long time ago, but he has never found a suitable online opportunity. The platform has not been online yet but has booked so many advertising resources in advance. It must be to prepare for the online activities. Now I want to know the most Yes, what kind of online event did Boss Ma plan
Right now, I am also planning a large-scale promotion of daily necessities, but I don’t know what my opponent is planning. If I can determine the opponent’s entry point and plan in advance, I might be able to have a beautiful ambush!
Li Mu asked: "Can you try to understand their online event planning again?"
Leader Lei said: "I can only give it a try, but I may not be able to understand it."
Li Mu hummed and suddenly thought, in the e-commerce industry, if you want to do online activities, is there anything else besides promotions? The answer is basically no. For truly effective e-commerce activities, there is no other way but promotion.
Since it is a promotion, there must be supply of goods in such a long time. Alibaba itself certainly does not have the basis of supply. However, Alibaba has a B2B platform, which is almost all manufacturers and suppliers of various products!
Li Mu suddenly enlightened and blurted out: "Mr. Lei, find a way to let people penetrate into major companies in the retail industry. See if Alibaba has contacted well-known companies. If so, we can make a conclusion based on the companies he contacted. What kind of online activities does he want to do? If Alibaba does not have any contact with large companies, then find someone to penetrate into the small and medium-sized enterprises on the Alibaba platform. I think no matter what kind of promotion Boss Ma wants to do, For activities, the most suitable supplier is not from a well-known company, it must be from Alibaba!"
Chapter 2 has been delivered, mission accomplished! Please ask for a monthly ticket before going to bed! ! !
(End of chapter)