Boss Ma finally hammered out a publicity and promotion budget of two million US dollars at the meeting. William Yang did not object, but only warned Boss Ma that if the publicity and promotion were not in place, the most important online promotion would likely be greatly affected.
However, Boss Ma blocked his mouth with his own judgment: "Mr. Yang, you don't understand the Chinese market, let alone Li Mu. His energy must be focused on YY now, and his eyes must be on the elites of the United States. In the class market, our activities can not only compete with Taobao in a differentiated manner, but also stagger the focus with Li Mu. While Li Mu focuses on foreign countries, we focus on the domestic market, so I believe that our activities will achieve good results this time. "
William Yang chuckled: "If we invest more in publicity, wouldn't the effect be better?"
Boss Ma knew that his heart would not die, so he deliberately blocked him and said: "Then we might as well invest 200 million yuan, and invest 200 million yuan in 5-7 days, which is enough to let the entire urban population in China know about Letao.com. Do you think this is appropriate?"
When William Yang heard that Boss Ma was deliberately trying to make things worse, he sneered: "Then I don't think you should invest two million U.S. dollars. Investing two hundred thousand RMB is more meaningful."
Boss Ma smiled and said: "So this is what I advocate. Investment must be moderate. Only by grasping the most appropriate degree can we get the highest input-output ratio."
"Oh?" William Yang raised his eyebrows: "How does Boss Ma know whether your speed is more suitable or mine?"
Boss Ma smiled indifferently, and said with determination and a bit of contempt: "I have been working in e-commerce in China for three years. You have not even been in China for three weeks. Who among you and me knows the Chinese market better? Tell me? After you work in China for three years, maybe you will understand why I made this decision."
"You..." William Yang was so speechless that he simply waved his hand and said, "Okay, I'm too lazy to argue with you. Whether it's appropriate or not, let's leave it to the market to prove it!"
"Okay." Boss Ma said with a slight smile: "To use an old Chinese saying: Let's ride on the donkey and read the songbook, we'll see."
William Yang looked at the time, stood up and said, "Now that the matter has been decided, let's end our meeting here."
Boss Ma nodded and said to Li Guoqing: "Mr. Li, you have been busy with work in the past few days since you came to Hangzhou. You must not have experienced the food in Hangzhou. I will be the host in the evening and take you to taste the specialties of Hangzhou. vegetable."
Li Guoqing nodded quickly and said with a smile: "Then I'll wait for you to arrange it."
When William Yang returned to the office, he closed the door and the first thing he did was to punch him a few times in the air and curse at him to vent his dissatisfaction with Boss Ma. Then he sat in front of the computer and wrote an email, ready to go. Send it to the US head office and ask them to protest to SoftBank regularly, saying that Boss Ma is too conservative and has backward operational thinking. If Letao remains under his management, it will be difficult for Letao to become a rival to Taobao.
After Boss Ma returned to the office, he felt somewhat depressed. Although he had successfully silenced William Yang just now, the threat this person brought to him by his side was extremely great.
It seems that he has SoftBank behind him, and William Yang has Amazon behind him. They are evenly matched, but he is not a direct descendant of SoftBank. The relationship between the two parties is just that of an investor and an investee. To put it bluntly, he is more like SoftBank taking back the gift. He hopes to give birth to a fat daughter-in-law, and Softbank is his mother-in-law. It’s okay if he can give birth to a baby, but if he can’t, he will soon be eliminated by his mother-in-law;
Amazon is different. Yang William is from Amazon. He is now the top leader of Amazon in China and is Amazon's biological son. If his biological son is working hard outside, his mother will definitely support him fully.
So looking at it this way, my future game with Yang William is probably just the beginning, and it will become more and more difficult in the future.
The more this happens, the more he has to avoid making mistakes. Otherwise, once William Yang gets the handle, he will definitely report it to SoftBank and Amazon immediately, and take the opportunity to weaken SoftBank's trust in him.
In his opinion, the advertising investment of two million U.S. dollars this time is not too much or too little, just right. However, once the budget is set, if he realizes that it is not enough after it goes online, it is basically impossible to increase it temporarily. At the moment, it seems that Li Mu will definitely not focus on Taobao for the time being. However, if Li Mu quickly counterattacks after Letao goes online, can his two million US dollars budget be sustainable
While he was hesitating, Boss Ma suddenly saw a push notification pop up on his YY.
YY pushed a news item with the title: "The Internet is popular in three provinces and two cities, and online phone purchases have become popular!"
Boss Ma subconsciously clicked on this push notification. The news details said that the "Internet for Home" program has received great reputation and response in three provinces and two cities. Citizens are enthusiastic about purchasing computers, and the number of computer sales and new broadband Internet account openings is at a rocket rate. Rising, and 40% of this huge sales comes from Taobao. This proportion is very amazing. The reason why there is such a high proportion of online purchases is that online Taobao, on the basis of all preferential policies, returns A certain degree of additional discounts are provided, which is due to Taobao's special sales model, minus the profit link of intermediate dealers.
The first half of the article introduces the current sales situation of the pilot projects in three provinces and two cities, and the second half looks forward to the prospect that once the "Internet into the Home" policy is implemented nationwide, domestic machine sales will reach an unprecedented climax. It is expected that the computer sales in September will be The sales volume will definitely set a national record or even far exceed the previous record.
At the end of the article, the author is implicitly reminding users to pay more attention to Taobao, because Taobao recently welcomed Lei Jun as COO. Lei Jun’s new official has three things to do when he takes office. The first thing is likely to be through "the Internet enters the home." " is a hot trend, and a round of online promotions for complete machines has been carried out to fuel the "Internet into the home".
After reading this article, Boss Ma immediately clapped his hands excitedly. In his opinion, this is really great news, because Makino Technology is Li Mu’s industry, and YY is also a platform that serves Li Mu. It will not do anything for no reason. There is only one possibility for this kind of report, and that is that Taobao is preparing to launch a computer promotion. 4 This article is definitely to warm up in advance.
If Taobao is preparing to do computer promotions, it is definitely good news for Letao, because if Taobao does not do any activities recently, it means that they have extra energy reserves. Once their activities are online, they will definitely do it immediately respond.
However, Taobao is definitely preparing promotions at the moment, and they are promotions for complete computers. Promotions involve too much resources and energy. Once Taobao starts this promotion, it will be impossible to launch other promotions at the same time. After going online, it may be difficult for them to have the energy to deal with it. This means that Tao will completely deviate from Letao's promotional activities. Although everyone does business in the same place, if you open a hardware store, I open a cigarette shop and don't interfere with each other, so I don't pose any threat.
Boss Ma even thought that if Taobao is also engaged in the field of electronic products this time, I am afraid that it will deepen the impression among users that it specializes in selling electronic products. If Letao can take this opportunity to create an impression in the minds of users that it specializes in selling daily necessities, then You can largely prevent Taobao from developing into daily necessities.
The more he thought about it, the more relaxed Boss Ma felt. It seemed that he had a very high chance of success this time, but he never dreamed that this was the first smoke bomb released by Li Mu.
…
The next morning, as soon as Boss Ma arrived at the company, Cai Chongxin found him and informed him of the news he had just received.
"People from Makino Technology are booking major media resources, and there may be a large-scale publicity campaign in the near future."
This news was Li Mu's second smoke bomb.
Boss Ma frowned involuntarily, but immediately relaxed after a moment: "They must want to take advantage of this opportunity to publicize news about YY's popularity in the US market."
Cai Chongxin nodded: "I think so too. Makino Technology has been saying recently that it will raise Series C, but it has never gone into in-depth negotiations with venture capital. YY suddenly became popular in the United States, and this became Li Mu's capital to ask for money from venture capital. YY is in The trend overseas is getting better and better. If we seize the opportunity to promote it domestically, according to the mentality of the Chinese people, I am afraid that the people all over the country will regard him as a hero and regard Makino Technology as the number one Internet national enterprise that has won glory for the country. At that time, I estimate that Makino Technology’s valuation is not to mention 20 to 30 billion, but 50 billion is not necessarily impossible.”
Boss Ma sighed, and said with a longing and somewhat amused expression: "This guy Li Mu is so amazing. If Makino Technology doesn't get rid of the fever, it is not impossible to reach a market value of 50 billion. But when I look at the market value of 50 billion, , capital may not even dare to invest. There is too much moisture in it. Once the fever subsides, the market value will shrink significantly, and capital will definitely wait until the fever subsides before investing."
Cai Chongxin said: "It depends on how long Li Mu's YY can be popular overseas. If it is just a flash in the pan and is abandoned by the U.S. market after a few months, the valuation will definitely plummet. But if Li Mu can buck the trend and gain popularity in the United States, The U.S. market will stabilize and then take the opportunity to grow bigger. Not only will the market value not fall, it will continue to rise rapidly."
Boss Ma waved his hand: "I don't think it's possible. Li Mu may not have expected how complex the American market is and how fierce the competition is. It's not that I'm badmouthing him. How could he, a person who has never even been to the United States, possibly predict this?" Can the product become bigger and stronger in the U.S. market? Even I, who have been to the U.S. many times, don’t have this confidence.”
Cai Chongxin said: "This kid Li Mu never plays by the rules. Who knows what method he will use to promote YY in overseas markets this time."
Boss Ma smiled faintly: "Don't worry about him. It's true that our opponent is Li Mu, but specifically, our opponent is Li Mu's Taobao, not Makino Technology."
As he spoke, Boss Ma said with a confident and excited expression: "Li Mu is now focusing all his energy on Makino Technology. That Liu Haodong is busy with Taobao logistics. Lei Jun, who has just joined Taobao, has been appointed as a new official. We are thinking about launching a computer promotion. This is our best opportunity! We have been waiting for so long and postponed the launch date time and time again. It seems to be a blessing in disguise. From the time we prepared Letao to now, there have been so many launch opportunities. , this time is the best one!"
The third update is here. Please vote for me, brothers and sisters! Even if there is no song tomorrow, there will still be three updates!
(End of chapter)