After Li Mu released two smoke bombs for Boss Ma, he immediately started preparing a specific plan to dig a big hole for Boss Ma.
Lin Qingya has already taken care of the media resources, and Li Mu has taken care of the remaining celebrity resources.
Celebrity Tieba and the sales of Taobao audio and video products made Li Mu fully aware of the huge role of celebrities, so this time, he planned to invite at least a dozen or twenty front-line celebrities to shoot brainwashing advertisements for Taobao.
Li Mu's advertising routine is very simple, that is, each star records a separate advertising slogan: "Go to Taobao for online shopping - happy shopping all over the world, all on Taobao!" Then create a set of general advertising clips, this clip uses the most As fast as possible, we will briefly and directly introduce the coverage of this Taobao promotion, the huge intensity of full discounts, and the activities to grab 199-100 and 199-198 coupons.
At that time, what I have to do is to speak this slogan on different TV stations, at different time periods, and with different celebrities representing Taobao.
With such a big mobile phone, the audience will probably be shocked.
I just saw Jay Chou doing this commercial, and maybe I wasn’t very impressed, but then I turned around and Wang Leehong came out again, and he still did this commercial;
After changing the channel, the advertisement changed to Du Wei again. Halfway through the TV series, Zhang Kexuan jumped out and said the same slogan;
In addition, there may also be Yuquan Group, Sun Yanzi, Mo Wenwei, Leslie Cheung, Elva Hsiao...
Having several different stars in the same advertisement in a row will definitely leave a deep brainwashing impression on the audience. It will even make Taobao become a phenomenon and be discussed eagerly by people across the country. "Online shopping is on Taobao - Happy Taobao." The world is all on Taobao!" This slogan is very likely to achieve the brainwashing effect of "I will not accept gifts during the holidays this year, but I will also charge melatonin for gifts!"
Li Mu is now very clear about his advantages in all aspects. The most powerful star resource is the singer resource. Because now he or she has omni-channel promotion, a little promotion of a potential singer will at least bring him or her more than tens of thousands of albums. The sales volume also rapidly increased the singer's exposure and popularity, and his overall net worth rose like a rocket.
Therefore, Li Mu dare not say anything else now. Most of the singers from the mainland, Hong Kong, Macao and Taiwan, as well as the record companies and brokerage companies behind them, will agree to promote themselves for free.
However, the influence of film and television stars is less. The domestic box office has not yet taken off. The main reason is that the construction of theater chains cannot keep up and the habit of users to go to cinemas to watch movies has not been cultivated. In short, the market does not have enough soil. Therefore, even if YY helps promote some movies, the actual box office revenue that can be converted is not very high.
Regarding this point, Li Mu places his hopes on his own theater chain and online ticketing system. The former is currently under construction and the latter is in the final stage of development and testing. It is estimated that before his two movies are released, both the theater chain and online ticketing system can be fully completed. Done.
By that time, I will have a way to encourage netizens to develop the habit of going to movie theaters, thereby further promoting the box office market and controlling the box office in my own hands. By then, my influence on movie stars will be Maybe it will exceed its influence on singers.
Li Mu selected 20 first-line singers and groups from mainland China, Hong Kong, Macao and Taiwan, and then asked his subordinates to start contacting these 20 singers. The content of the contact was very simple. He just told them that Taobao will have a For online promotions, I hope they can take the time to come to Yanjing and help shoot a video advertisement. The length of the advertisement will not exceed ten seconds. In return, Taobao will join forces with Makino Technology to give all participating singers an omni-channel promotion opportunity. .
As soon as the news was released, within half a day, clear responses were received from everyone. Every singer, without exception, gave a formal reply in person or through their agency, confirming their willingness to participate in this Taobao promotion.
When the news came back to Li Mu, Li Mu was very happy. It is true that those who get the resources win the world. At present, his own resources are enough for these celebrities to flock to him. If the blog becomes popular again and Weibo is incubated Come out, combine with the online ticketing system, control theater box office, control the sales of audio and video products...
It is estimated that by that time, I will definitely be the godfather of the entertainment industry, because I have mastered all the upstream and downstream resources of the entertainment industry. Upstream I have users and traffic, and I can make any star and his works popular, and downstream He also has a monetization channel, and can help celebrities sell albums, sell box office, and develop fan economy. He is simply a god-like existence!
…
While Li Mu focused his energy on Taobao and planned how to stop Boss Ma, YY's popularity abroad continued.
In the United States, YY has more than 150,000 new downloads and more than 200,000 new registered users every day, and the payment ratio remains high. The users' willingness to pay is so high that domestic Internet companies are stunned.
More and more media in the United States are beginning to pay attention to YY. Reports on YY are once again overwhelming. This time, the media’s entry points are very consistent. The core of the headlines used by most media are: YY is setting off a war. Office revolution.
An office revolution indeed!
Silicon Valley's most famous and authoritative technology magazine, "Silicon-Valley-Magazine", in its latest issue, reported in detail how YY was like a tornado, sweeping through the entire Silicon Valley elite.
In this report, the editor-in-chief of the magazine praised YY. He said: The various amazing product features included in YY have revolutionized the entire online office. In Silicon Valley, almost all companies have When using YY for work discussions and interactions, except for the most core secrets, everyone is almost inseparable from YY.
The editor-in-chief even said that YY is now not only his best partner and tool at work, but also an excellent carrier for his work and social interactions. Due to work needs, he has added almost all his friends who have business dealings with him to YY. , and according to YY’s custom grouping function, collaborators from different companies and fields can be grouped and managed. Discussing work on YY is like dining at a Michelin three-star restaurant. You will feel that your work has become A treat.
In addition to introducing the product and his dependence on the product, the editor also reflected on the current impact of YY on the elite class from several other angles.
First of all, Foxmail and similar email management software have been almost completely abandoned by the Silicon Valley elite, because everyone is more accustomed to adding their work email to YY, and having YY collect it on their behalf and issue reminders. YY’s reminders are always so timely. And the user-friendliness is perfect;
Secondly, the number of multi-party calls at work has been significantly reduced. Everyone can set up a group for group voice calls anytime and anywhere, which is more convenient than multi-person calls and is completely free;
Thirdly, traditional video conferencing terminals have been almost completely abandoned. The Internet penetration in the United States is much stronger than that in China. Both network speed and stability are more advanced than China. In the United States, the network bandwidth is sufficient to support stable YY group video communication. It is more convenient, suitable for mobile work, and completely free;
Finally, the editor-in-chief also complained about YY. In his opinion, he personally needs to create more groups, otherwise the number of groups will not be enough, which makes him very crazy. He can only register a few more accounts. Whenever there is a group created, For group needs, use a small account to add members, create a group, and then add your own number to it, so that you can use your own number to add partners who want to chat in the group.
The editor-in-chief’s original words: “I would like to use the magazine to say hello to this Chinese buddy named Li Mu. If you can read this article of mine, I want to tell you that my name is Ben Clarkson and I am your fan. , in my mind, you are the most advanced product manager in the Internet industry today, no one, yes! You read that right, you are the most advanced product manager, no one!"
Later, the editor-in-chief also said: "As your die-hard fan, I would like to give you some personal suggestions. First of all! I hope you can open the permission to pay to register more groups. If possible, I am willing to pay you for each group. Ten dollars or more!”
"Also! The function of transferring files offline is really useful, but the current offline space is not enough for me, and the server reservation of 72 hours is sometimes not enough. I hope you can open more customized permissions for us, no Is it money? I’ve prepared it, please take it quickly!”
"Finally! I hope you can pay attention to us American users and overseas users from other countries. We are not Chinese and cannot use Alipay designated by YY to pay. Now we can only pay through eBay scalpers. This is really troublesome. ”
"And dear Li Mu, do you know that you have done so much for us and only charge a membership service fee of US$1.2 per month, but these scalpers just help use Alipay to recharge on eBay, and they can charge scalpers US$0.8 per month. Fee, seeing so much money being made by scalpers, why don’t you cooperate with Paypal? They only charge a 1-2% service fee at this stage!”
Finally, the magazine editor-in-chief, who claimed to be a die-hard fan of Li Mu, said humorously: "Oh, by the way, Li Mu, I heard that a large company starting with M and ending with T far away in Seattle has a subsidiary An instant messaging product is actively copying your YY group. I believe it will be tested and launched soon. I have no other intention, I just hope you can be informed."
Li Mu, a "hardcore fan" from the most authoritative magazine in Silicon Valley, after he praised YY, he also revealed some trends of potential competitors to Li Mu. Big companies starting with M and ending with T can be easily recognized at a glance. I knew it was Microsoft because its English name is Microsoft, and Microsoft happens to have an instant messaging software—MSN.
This article, written by the editor-in-chief of an authoritative magazine, caused a huge response among the American elite, the IT industry and the capital market as soon as it was published. The popularity of Makino Technology and YY in the United States and even the entire overseas market has also been increased. An improvement.
At this time, China is in the middle of the night, and exciting news is still on the way...
Continuing with three updates today!
(End of chapter)