In a blink of an eye, October has passed.
The autumn in the capital city seems to have lost all its heat in an instant and it becomes cold all of a sudden. It rarely rains in the capital city in winter and the weather is dry and cold, which is very bad and makes many people who have lived in the capital city for many years very uncomfortable.
During this period, Wen Xinya devoted almost all her time and energy, except for studying, to Lanxin Company.
The sponsorship competition for Zhishan Yahui has reached the final stage. The final results of various product tests will not be available until the end of the month.
Today, Lanxin Company, a health care brand, is launched on the market!
The health care brand will become the main business project of Lanxin Company, so she attaches great importance to the establishment of the health care brand. From formula, to brand building, to factory equipment, to employee training, to product production, all are planned and required according to high international standards. The health care brand must be made into a green, healthy, safe and reliable conscientious product.
Because she knows that if a brand wants to go further, better and more steadily, it must be "conscientious", especially for health care brands, which are closely related to the physical health of consumers and cannot be careless.
Now, she can pat her chest and assure everyone in the world that Lanxin Company's health products are conscientious products!
Wen Xinya came to Lanxin Company early in the morning to take charge. All departments of the company were in operation. Yan Shaoqing was at the factory, busy with production and shipping issues, which was the most important part of the day.
Zheng Yifan is in charge of the launch of health care brands: "Some time ago, we released on the official website of Lanxin Company that Lanxin's health care brand will participate in the Zhishan Yahui's year-end condolence event for the "Families of Martyrs" as a health care product sponsor. This news has aroused the curiosity and heated discussion of the media and even the general public about the Lanxin health care brand."
Lanxin Company is well-known in Beijing for its skin care product stores. After three years of operation, Lanxin Company has a good reputation in Beijing. In addition, over the past three years, Lanxin's skin care product stores have been launching various health-care soups, which are very popular in the upper class society. Naturally, the promotion of health products by Lanxin Company this time caused a sensation.
Everyone knows that one of the bosses behind the Lanxin Company is Du Ruo, the granddaughter of Du Shinan, a master of traditional Chinese medicine. Du Ruo's talent in traditional Chinese medicine has been no secret in the traditional Chinese medicine community for a long time. Over the past three years, the skin care stores under Lanxin have been subtly promoting Du Ruo's reputation. Du Ruo's name is also well-known in the traditional Chinese medicine community, and the formula she developed has attracted everyone's attention.
Of course, what everyone is more concerned about at this time is how Lanxin, a company that is well-known but not reputable, got the attention of Zhishan Yahui
"We synchronized the various inspection processes of the Zhishan Yahui on the health care brand of Lanxin Company online, which created a considerable influence online. As we all know, the Zhishan Yahui is the most authoritative charity organization in Country Z and has attracted much attention from everyone in society. Publishing the inspection process can not only prove that Lanxin Company is indeed capable of participating in the competition, but also take advantage of the various headlines and topics of the products created by the Zhishan Yahui."
Regardless of whether Lanxin Company can finally win the sponsorship of Zhishan Yahui, as long as it is related to Zhishan Hui, it will become big news. What is important is not the result of the competition, but the process. The fact that Lanxin Company has the capital to participate in the competition is already a recognition of its products and strength.
Wen Xinya looked at Zheng Yifan with a half-smile: "You are quite smart. We haven't even won the sponsorship of Zhishan Yahui yet, but you have already come up with this idea. You can use Zhishan Yahui to create a topic about Lanxin's health care brand. I estimate that our products will be able to hit sales records as soon as they are launched today."
Zheng Yifan indeed has a good mind for management and operation.
Although he did not fully support her plan to win the sponsorship of Zhishan Yahui, he used another method to use the reputation and fame of Zhishan Yahui to hype Lanxin and maximize the benefits of Lanxin's health care brand.
Therefore, even if they did not get the sponsorship of Zhishan Yahui, Lanxin Company had achieved the goal of "taking advantage of the situation" and became famous all over the country.
Zheng Yifan was indifferent to Wen Xinya's compliments: "I just think that there is a way to have the best of both worlds. You want to get the sponsorship, and I want to promote the health care brand to the market as soon as possible. Since there is a conflict, why not calm down, try to trust each other, and then find a way to have the best of both worlds."
And he really found it.
During this period, he had been paying close attention to the media, the Internet, and the public's reactions to Lanxin Company's launch of a health care brand. This allowed Gao Enyang to fully utilize his abilities as a top computer student and, taking advantage of the momentum of the Zhishan Yahui, vigorously promoted Lanxin, and finally achieved his goal.
According to the latest statistics on the most popular terms on the Internet, the health care brand launched by Lanxin Company accounts for as much as 70%!
Wen Xinya nodded and agreed with him: "You did a good job."
Zheng Yifan finally smiled. "I have already obtained the contracts for entering 15 large and medium-sized supermarkets and shopping malls in Beijing, including Gujia Shopping Mall. The products will be basically put on the shelves before 10 o'clock in the morning. As for the other details, they will be completed before 5 o'clock today."
Wen Xinya took a deep breath and said, "I estimate that it will take three days to go on the market."
One day, just one day.
What kind of work efficiency and ability is this? It is comparable to that of a large group company.
Unexpectedly, Zheng Yifan did much better than she had imagined. During this period, everyone was fully cooperating with the sponsorship plan of Zhishan Yahui and was unable to fully cooperate with the launch arrangement of Zheng Yifan's health products. He was actually able to achieve this step. He is indeed a rare talent.
Speaking of this, Zheng Yifan said with a proud look on his face, "I have always been in charge of the personnel of the company's marketing and sales departments. I understand every detail of these two departments, so I can naturally make the most perfect arrangements."
Wen Xinya expressed her admiration for Zheng Yifan: "Amazing, it's really amazing."
With such a capable person, it is no wonder that he was well-known in the capital and became a management talent that everyone admired in his previous life.
Zheng Yifan handed a document to Wen Xinya: "This is the relevant process for the launch of today's health products. I have also sorted out some unexpected situations that may occur during the launch period, and also sorted out the countermeasures."