In early April, TK Group's health products began to enter the health brand market of Country Z in a big way. By using the sales channels of Nanshan, XX and Meishan, they launched a full-scale attack on most supermarkets and shopping malls in Country Z. NBJ continued to use its reputation in the health brand industry to constantly add trouble and pressure to TK Group, and the battle between the two sides was about to break out.
The business community at home and abroad has paid the highest attention to this aggressive war against Country Z's health care brand market.
Mr. Wen sat on the sofa and watched the news. The news reported that TK Group had launched a general offensive against the health care brand market in Country Z. "It seems that a large part of Country Z's business community will be lost again."
There was some emotion in his words. As a traditional Country Z businessman, Mr. Wen was quite disgusted with the behavior of multinational companies acquiring Country Z companies. It was not that Country Z's own brands were bad, but they had no opportunities to grow, let alone develop and improve themselves. Therefore, in the eyes of outsiders, Country Z's brands were not as good as foreign products.
Wen Xinya was peeling an apple. When she heard his words, she looked up and asked, "Grandpa, why do you say that? Do you also think that the health care brands of Country Z cannot beat multinational companies?"
Wen Xinya knew that it was not only her grandfather who thought so.
This is what everyone, including those who are paying attention to the acquisition, thinks. After all, most of the health care brand market in Country Z has now fallen into the hands of TK Group, and only NBJ and Lanxin Company have always held on. In everyone's eyes, this is undoubtedly a gnat trying to shake a big tree, and an act of overestimating one's own capabilities.
While drinking tea, Mr. Wen answered: "The chairman of NBJ is the president of the health care brand industry in Country Z. He used his power to mobilize suppliers, distributors, logistics companies and other channels to put pressure on TK Group. This is the only way to deal with TK Group. However, he ignored the interests of suppliers, distributors, logistics companies and others."
"This is a war between multinational companies and Country Z's health care brand market. To be frustrating, what does this have to do with suppliers, distributors, logistics companies and others? For them, they all make money. What's the difference between making money from Country Z and from foreigners?"
"In the short term, most people are willing to help out of national justice and years of cooperation, but if this continues, when everyone's interests are greatly impacted and people's hearts are broken, NBJ will be defeated."
If TK Group had just exposed its ambitions for Country Z's health brand market, Country Z's health brand companies could unite against TK Group and form a powerful alliance of interests. Suppliers, distributors, logistics companies and others would naturally form an alliance as well. After all, they would not offend all local health brands for the sake of TK Group.
Then there is still a possibility of winning this battle.
However, domestic health care brands are in disarray. NBJ has a high reputation, Mingyuan is financially strong, and Meishan has a deep foundation. They all act independently and were defeated one by one, and their hearts were also broken.
Today, only NBJ and Lanxin are left holding on in the domestic health care brand market. A large part of the market has been lost. Suppliers, distributors, logistics companies and others have no choice but to make money and go bankrupt with NBJ and Lanxin.
Wen Xinya agrees: "Although NBJ's actions of obstructing and pressuring TK Group have had a significant impact on TK Group, they have only appropriately prevented TK Group from fully competing for the domestic health care brand market."
NBJ is now at the end of his rope.
At the same time, this trick of the donkey in Guizhou cannot last long.
Over the past year, NBJ has faced off against TK Group many times, spending staggering amounts of financial resources, and is now struggling to survive.
Wen Xinya asked again: "If Lanxin Company and NBJ form an alliance to fight against TK Group, what are the chances of the Z country health care brand winning?"
My grandfather has unique vision and insights in business. Although he focuses on profits, he is not short-sighted.
Mr. Wen groaned for a moment and said, "Over the past year, Lanxin Company has not shown any signs of success and seems to have done nothing. However, TK Group has suffered setbacks in several clashes with domestic health brands, and Lanxin Company has been involved in all of them. Lanxin Company itself has also been very active over the past year. I guess they want to build up strength to compete with TK Group. I don't quite understand this company."
Mr. Wen investigated the background of Lanxin Company, but found nothing, so he didn't dare to speak rashly.
A smile appeared on Wen Xinya's lips.
Mr. Wen continued, "However, if the two companies join forces to fight against TK Group, I still think the hope of victory is quite slim."
Wen Xinya said: "It's just very slim, not invincible. It seems that domestic health brands still have a chance of winning."
It seems that grandpa is quite interested in Lanxin Company.
Mr. Wen said, "That being said, the chances of success are quite slim. TK Group's move to fully enter the health care brand market of Country Z this time is obviously a well-thought-out move. They are pushing their second- and third-tier brands into the Country Z market first to prepare for a battle."
Due to the national conditions of Country Z, urban development is very uneven and the poverty gap is too large. Consumers from every class have their own consumption levels, consumption needs, and consumption methods. It is impossible for any product to fully cover the entire market of Country Z.
However, TK Group first launched its second- and third-tier products into the market. What does this indicate
This shows that they have conducted detailed investigations and analyses on the national conditions and economic market of Country Z over the past year and have gained an in-depth understanding of it, which is why they made such a decision.
Second-tier and third-tier brands are high- and mid-range products under the TK Group. This one move alone has revealed TK Group’s ambition to fully cover the health care brand market in Country Z.
"I guess their next step will probably be an overwhelming advertising campaign to manage the brand image and deepen people's understanding of foreign brands." Wen Xinya's fingers gently stroked the engagement ring in her hand. In the past, when she was thinking, she would always touch the red diamond on her left ear that Xu Chenyu gave her. Later, after Si Yiyan put the long earring on her right ear, her way of thinking shifted to the long earring on her right ear.
Now, the way she thinks about problems has changed again.
Mr. Wen nodded approvingly: "That's right, when the advertising war breaks out, just wait for TK Group to reap the entire Z country health care brand market like a harvester!"
This is not what he wants to see, but this is the reality.
Wen Xinya said in an ambiguous tone: "It seems that if we want to deal with TK Group, we have to cut off their plans before their advertising offensive begins."
Old Master Wen glanced at her without thinking much about it. It was quite common for the two of them to often discuss business matters together.