On April 5th, TK Group's health care brands had entered the Z country market for five days. These five days were also the slow sales season for TK Group, but TK Group was obviously not in a hurry.
Because TK Group is a foreign brand that has just entered the Z country market, people are quite unfamiliar with this brand and their recognition is almost zero. In this situation, they trust domestic brand products more.
Therefore, TK Group’s second step, the advertising campaign is about to be launched in full swing.
First, create the image and influence of TK Group in the world, so that the people of Country Z can clearly realize that the strength of TK Group is stronger than any health care brand company in Country Z.
Secondly, use advertising to increase the popularity of TK Group’s products so that people in Country Z can become familiar with the products, understand them, and buy them.
TK Group’s calculations are ringing loudly.
At this time, Mr. Luo Desen, the chairman of NBJ, also lowered his noble head, put aside his status, and personally called Yan Shaoqing, the professional manager of Lanxin Company, and requested to meet with the behind-the-scenes BOSS of Lanxin Company.
Wen Xinya agreed.
The meeting place was arranged at the teahouse that Wen Xinya liked very much.
The meeting time is ten o'clock in the morning!
This is the time of the day when humans have the most energy, the brain is most active, and the thinking is more meticulous.
Both parties tacitly agreed not to bring anyone along.
Wen Xinya, as a junior, poured tea for Luo Desen: "Old sir, please have some tea!"
Luo Desen is over 60 years old this year. He looks energetic because of good maintenance. He looked at the girl in front of him, who was well-mannered and graceful, and couldn't help laughing: "I didn't expect that the real behind-the-scenes boss of Lanxin Company was actually you. Hahahaha, it's true that heroes emerge from youth!"
Luo Desen was no stranger to Wen Xinya. He believed that no one in the upper class of Beijing would be unfamiliar with such a dazzling girl.
She is a daughter of a wealthy family, but is highly regarded by Mr. Wen and becomes the true heir to the Wen Group. She is Mr. Mo's granddaughter and is sought after by many people in Beijing's upper class society for her extraordinary talent. With her extremely high talent in jewelry design, she won the championship of the Milan Expo Jewelry Design Competition and is also dazzling in the world.
However, he did not expect that this girl also had such achievements in the business field.
I’m afraid that even Mr. Wen is kept in the dark about this matter!
This girl is truly amazing!
Wen Xinya laughed and said, "Thank you for the compliment, old sir. It's just a small matter. My family doesn't know about it yet. I hope you can keep it a secret for me."
These words were mostly polite, but Luo Desen didn't care: "Miss Wen is also very capable. She has developed Lanxin Company to such a scale with a small scale. If it weren't for TK Group's ambition to swallow up the entire health care brand market of Country Z, Lanxin Company would have been listed long ago and become the largest health care brand company in Country Z."
As soon as Lanxin Company launched its health care brand, he checked the background of Lanxin Company, but found nothing.
Over the years, he has been paying close attention to the growth of Lanxin Company, and he couldn't help but be secretly shocked, because there have been almost no mistakes in all the decisions made by Lanxin Company, which shows that the management level of Lanxin Company is elite and high-end.
He has realized how strong the company's market competitiveness will be in the future.
Over the past year, he had frequent contact with Lanxin Company, which made him deeply understand the low-key nature of this company.
Luo Desen's words were not empty words, but he successfully brought up the TK Group, which showed the other party's high-end status: "I wonder what the old gentleman thinks about the TK Group's intention to encroach on the health care brand market of Country Z?"
Wen Xinya didn't play any tricks. She responded to his words and started talking.
Although, at the negotiation table, the company had already been put in a passive position by taking the initiative to speak, and in the subsequent alliance between NBJ and Lanxin Company, Lanxin Company would also most likely be put in a passive position, but the current situation was not the time to worry about these things.
She didn't care whether NBJ took the initiative in this alliance or Lanxin Company cooperated.
"NBJ has clashed with TK Group several times. I would like to hear what Miss Wen thinks." Luo Desen's eyes lit up, and a gleam of light flashed in his cloudy eyes, revealing his admiration. She is indeed a smart girl who can see the overall situation, distinguish the pros and cons, and know when to advance and retreat.
So, as a courtesy, he also gave her the initiative.
After all, NBJ's current strength is precarious and it is still far behind Lanxin Company.
Wen Xinya smiled. She believed that today's negotiation process would be very pleasant. "The full-scale war is about to start. The resistance from the channel can only stop TK Group for a while. When the full-scale war starts, we will be defeated."
Luo Desen's smile deepened: "Then according to Miss Wen's opinion, how should we solve this dilemma now?"
Standing like a mountain, calm and composed, confident and able to speak eloquently, this demeanor made Luo Desen look at him differently, and he was increasingly looking forward to cooperating with Lanxin Company.
Wen Xinya said: "There is only one way, that is, NBJ forms an alliance with Lanxin Company to jointly fight against TK Group. NBJ takes advantage of its prestige and appeal in the health care brand industry and bans TK Group regardless of the consequences. This is the first step."
"Interesting." Luo Desen perked up and looked at the sharp-minded girl in front of him and asked, "What about the second step?"
Luo Desen was looking forward to her second step of the plan, and his blood was boiling inside.
His decision to humble himself and request a meeting with Wen Xinya turned out to be the right thing to do. The all-out war was about to begin, but she remained calm, had plans, and strategies.
It's amazing.
Wen Xinya stared into Luo Desen's eyes. Her calm eyes were surprisingly dark. "The second step is to play the sympathy card."
As Luo Desen suddenly sat up straight, Wen Xinya continued, "While NBJ and Lanxin still dominate most of the health care brands in Country Z and are still trusted by consumers, we should play the sympathy card and establish the image of NBJ and Lanxin as weak companies. In the minds of the people, we should create an image of NBJ and Lanxin being oppressed and invaded by multinational companies. The sympathy of the people of Country Z for the weak is unprincipled. The people's hearts are still with us. We should mobilize the masses to boycott TK Group's products at all costs."
Luo Desen looked at Wen Xinya and suddenly became serious: "So, what about the third step?"
There is a reason why Lanxin Company has been able to develop so rapidly. This girl not only knows how to act and retreat and has a broad perspective, but also has an amazing vision, is well-informed, and has extraordinary means.
He had a hunch that Lanxin Company was a wolf hiding in the dark, crawling like a crouching wolf, waiting for the enemy to reveal a weakness and then striking it.
Wen Xinya didn't waste any words. Her eyes were dark and deep, and her light was moving. Her sharpness poured out like a tide. "The third step is that NBJ will confront TK Group head-on and launch channel resistance against TK Group. Lanxin Company will cooperate with your actions at all costs, cut off their advertising offensive plan from the outside flank, and disrupt their all-out campaign against the health care brand market and consumers in Country Z."
Luo Desen's gaze towards Wen Xinya changed again, but this time he was extremely cautious and careful: "How confident are you in this battle?"
Wen Xinya drank her tea calmly and said with a smile: "Sixty percent!"
Luo Desen's pupils suddenly contracted, and a storm of emotions arose in his heart.
NBJ's chances of winning the general offensive against TK Group are almost zero.
He estimated that the chances of success in cooperating with Lanxin Company were at most about 30%.
However, Wen Xinya gave only 60%!