The meeting between the two parties was conducted in secret, and no one outside knew the content of the conversation.
Many years later, everyone knew that the two giants of the world's health care brands had met and talked when the national brand encountered a huge crisis many years ago. Countless people beat their chests and stamped their feet, and they were unable to witness this historic moment.
However, after NBJ Chairman Luo Desen met with Lanxin Company's behind-the-scenes boss Wen Xinya, NBJ began to ban TK Group at all costs and at a huge cost.
At the same time, Wen Xinya's peripheral battle also began.
The general offensive campaign has begun.
TK Group had just entered the Z country market and was caught off guard by NBJ, a company that was not afraid of wearing shoes even though it was barefoot.
Wen Xinya snuggled in Si Yiyan's arms, watching an old movie from Country E's World War II period. The black and white images made it look like a classic that had gone through many vicissitudes of life.
Si Yiyan would feed them fresh strawberries from time to time.
Wen Xinya looked at the time. It was already nine o'clock. She quickly swallowed the strawberry in her mouth and said, "Hurry up and switch to the BJ Education Channel."
Si Yiyan took the remote control and changed the channel: "Why did you think of watching the education channel?"
Xinya watches TV, usually financial and legal programs, and occasionally a movie.
Wen Xinya smiled mysteriously: "You will know in a moment."
Si Yiyan changed the channel to BJ Education Channel. At this time, BJ Education Channel was broadcasting an expert lecture program. The theme of the lecture was about the impact of multinational acquisitions on Country Z's national brands, the overall economy, and people's livelihood development.
He suddenly laughed: "Is this your first step in the peripheral battle?"
BJ Education Channel is a channel that currently receives a lot of attention.
If you want to resist foreign investment acquisitions, you must first start with people's hearts, and Wen Xinya has done a good job in this regard.
As long as more people understand the adverse effects of foreign acquisitions on national brands, and as long as people realize that country Z’s local brands are not inferior to foreign brands, but because they have no opportunities to grow, I believe that most people will lean towards domestic brands.
Wen Xinya also seized on the country's resistance to malicious takeovers by foreign capital and spent a lot of money to make such a program. The country supports it, the TV station makes money, and everyone is happy. Why not do it
This is a full utilization of national resources.
I have to say, this move is quite clever.
Wen Xinya held Si Yiyan's arm, her eyes sparkling: "Do you think this move of mine is very familiar?"
Si Yiyan laughed again in a flash: "It's very familiar indeed."
When Xia Ruya's [porn photo scandal] happened, it triggered the [hymen identification] incident. Afterwards, in order to minimize the impact of this incident, Xia Ruya bribed experts to give lectures on this incident, and she did achieve her goal.
Wen Xinya laughed: "I have to say, Xia Ruya's trick is quite effective. The market competition between TK Group, NBJ and Lanxin Company has already started in full swing. Now the business community, the media, and the public are all paying attention to this matter. If we launch a program like this at this time, it will also attract a lot of attention."
"I not only did this program on the BJ channel, but also did similar programs on the seven most watched channels in the country. From Monday to Sunday, different channels and different time periods will broadcast such programs. In addition, I also invited a hacker team to do related topics on the Internet."
Start with people’s hearts and popularize everyone’s knowledge about acquisitions.
Si Yiyan gently stroked her hair and asked, "So, what is your second plan?"
Wen Xinya said calmly: "I have already done it!"
Then, Wen Xinya took the remote control from Si Yiyan and switched to a financial evening news channel.
It is being reported that NBJ and Lanxin Company, unable to bear the tremendous pressure from multinational corporations entering Country Z's health care brand market, have both made drastic price cuts.
The original price was reduced by 30%, and the profit margin was made extremely thin, with the intention of occupying the market with small profits and competing with T-K Group.
The smile on Si Yiyan's lips faded slightly: "This is showing weakness to gain strength."
The audience of newspapers and magazines is faster than that of television and the Internet, and their dissemination power is wider, stronger, and more deeply rooted in people's hearts. Tomorrow's media will report this incident extensively, and the tragedy of Lanxin Company and NBA will also be known to more people.
When T-K had not yet occupied the market and had no support from the public, this move could tarnish the image of T-K Group and create an impression among the public that T-K Group was strong and overbearing, thereby causing psychological aversion to the company and prejudice against their company's brand.
Ordinary people do not understand business matters. While price reduction is a good thing for them, they will also know that their country's companies are being oppressed by outsiders. As fellow Z countrymen, if we do not sympathize with Z country's own companies, will we support foreign brands that we know nothing about
Si Yiyan had to admit that this was a brilliant move, manipulating people's hearts: "So what's the next step?"
Wen Xinya said: "They are using every possible means to further damage the image and brand influence of T-K Group. Lanxin Company and NBJ will continue to lower their market prices and show weakness. The prices will be lowered to 40% until they can no longer sustain it."
If you want to show weakness, you must show it to the end.
At any cost, even if it means losing everything.
Health care brands focus more on effects and quality. No one has used this product. Under the premise of not knowing the effects and quality, it is particularly important to build a good product image. Product image is also the main consideration for consumers to choose this product.
Framing, entrapment, and smearing are not very clever means and can be easily seen through by the other party. People in the business world are not fools, but so what? Consumers do not understand business matters, and they will not know. They know that if the product has a bad reputation, they would rather not buy it.
Si Yiyan sighed: "Women's battlefield is sometimes more cruel and more treacherous than men's battlefield."
At least, on the battlefield among men, everyone prefers the collision and confrontation of strength, but Wen Xinya's indiscriminate attacks without regard for consequences and means are really frightening.
Wen Xinya laughed and fell into Si Yiyan's arms: "So, if Xia Si intends to enter the health care brand market in the future and want to get a share of the health care brand market, remember to stay away from Lanxin Company and take a detour when you see it."
Of course, this was just a peripheral battle, she also planned a flank assault!