Lanxin Company and NBJ cut their prices together, with the price reductions being almost the same. This made the media and the business community smell the signs that the two companies had officially formed an alliance. Everyone realized that the market battle with multinational companies had entered a fierce stage.
The first step for TK Group is to fully enter the health care brand market of Country Z.
However, the counterattack measures of Lanxin Company and NBJ showed weakness!
With the attitude of a weak party and with the help of Ling Qingxuan's media, the tragic situation of Lanxin Company and NBJ has been known to the public. This move has firmly controlled people's hearts.
The second step is to frame, slander and damage the corporate image and product image of TK Group in the health care brand market of Country Z.
In the health care product industry, there are more or less some dark histories and dark fans. TK Group has been established for many years, and this situation is far more common than that of Lanxin Company and NBJ. For example, some consumers are not suitable for such products and experience various symptoms after taking them. Normal people will think that the product is not good.
Wen Xinya commissioned a Chinese private detective to investigate all product quality incidents and consumer accidents since the establishment of TK Group. She then used the media to spread the news widely and hired internet trolls to hype it up.
Then, she framed TK Group for the quality of its products. She dug out TK Group's quality inspection report from many years ago and posted it online, using her internet army to spread the word. The quality inspection report from many years ago is naturally different from the current standards. The public does not know the truth of the matter, and the post did not say whether the quality inspection report was from many years ago or now. The specious words and the skirting of the issue, even if discovered by others, would only be a means of commercial competition and would not constitute legal liability.
Besides, the network structure is complex, and even if TK Group wants to investigate, it may not be able to do so.
Afterwards, she bribed TK Group's black fans to smear TK Group. Even though TK Group knew that these people were deliberately smearing them, they could not think of any other way except to appease them, because most of those black fans had bought their products before. Consumers felt that the products were not good and said some bad words. What else can the business do? They can't just eat them up.
Her actions were swift and fierce. By the time TK Group reacted, all they could do was give pale and meaningless explanations and clarifications!
However, even if everyone believed in the TK Group, the idea of taking control first had already made them subconsciously begin to reject this product.
"Hahahaha, Miss Wen is really good at this. This move of making a feint to the east and attacking in the west has made the TK Group look humiliated. It really makes people happy."
This morning, TK Group held a press conference to clarify that the negative news about TK Group in the media network was all false and accused Country Z companies of using vicious competitive tactics. This move was not recognized by consumers.
Because all the frame-ups, accusations and slanders on the Internet are not groundless, they are all based on facts, and even if the TK Group wants to deny them, it cannot.
Therefore, the content of the press conference they held only deepened consumers' impression of TK Group's dominance.
Luo Desen was very excited and called Wen Xinya immediately.
"It is also because of NBJ's full cooperation that my plan can proceed so smoothly." Wen Xinya is studying the content of the TK Group's press conference to see if there is any information that she can use to attack the TK Group.
Luo Desen seemed very excited and said immediately: "Why don't we strike while the iron is hot and completely discredit the reputation of TK Group and its product image."
The product image was completely destroyed, and TK Group’s ambition to seize Country Z’s health care brand market was also shattered.
Wen Xinya groaned and said, "No, our peripheral plan should stop here. Too much is as bad as too little. We are showing the attitude of the weak. If we pursue TK Group relentlessly, consumers will be disgusted. Next, our flank counterattack strategy will be launched immediately. As for the head-on confrontation, it will be left to NBJ."
This time, to deal with the TK Group's general attack, Wen Xinya formulated a three-step strategy: peripheral warfare, flank counterattack, and frontal assault.
After hanging up the phone with Luo Desen, Yan Shaoqing knocked on the door and came in.
Wen Xinya had a hint of smile on her slightly stern face: "How did the meeting go?"
Today's meeting was chaired by Yan Shaoqing, and Wen Xinya did not participate.
Yan Shaoqing and Wen Xinya sat on the sofa in the office together, and Wen Xinya made tea herself.
Yan Shaoqing smiled and said, "Lanxin Company's second counterattack plan against TK Group has been a complete success. Everyone is very excited and praised you for your good leadership and wise decision-making!"
It will tarnish the corporate reputation and product image of TK Group and deal a heavy blow to TK Group.
Zheng Yifan, in particular, was shocked and amazed by Wen Xinya.
Many people are helpless in the face of acquisitions by multinational companies and can only endure it, but Wen Xinya chooses to resist.
Although they know that it is right to boycott this decision, the image of foreign capital as fierce as a tiger is deeply rooted in people's minds, and people often have doubts about Lanxin Company, Wen Xinya, and the health care brand market of Country Z.
Can we win
However, Operation Wenxinya shows that multinational corporations are not to be feared and are not invincible.
The aroma of tea slowly filled the air, and Wen Xinya said calmly, "We were able to severely damage TK Group because of everyone's unity. Although we have achieved a strategic victory, it is only temporary. We will face a more severe situation next, so everyone should cheer up."
After all, TK Group is a world-renowned large enterprise. It will not be devastated by Lanxin Company's small tricks. On the contrary, it will strengthen its vigilance against Lanxin Company because of this incident.
Yan Shaoqing nodded and asked while drinking tea: "What should we do next?"
Drinking warm and elegantly brewed tea is a kind of enjoyment. Even if you don’t understand tea, you can still taste its flavor.
"Continue to lower market prices in response to the press conference just released by TK Group." Let the consumers see that we have been suppressed to the point where we can't raise our heads, and we are losing money and bleeding, and you are still making nonsense in front of the media, accusing us of vicious competition. It's simply the thief crying "stop thief".
TK Group faces the media, no matter how fancy the language is.
However, how can it be as touching as Lanxin Company and NBJ directly reducing prices and benefiting consumers
In Country Z, you must abide by the rules of Country Z, so that everyone will buy into your ideas.
"Okay, I'll arrange it." Yan Shaoqing looked at the young girl seriously, and suddenly felt some sympathy for those who were against her.
This girl has a soft heart, but when dealing with her enemies, she has the ability to destroy them with the power of autumn wind sweeping away fallen leaves and withering away with great force.