The effect and response of the press conference did not achieve the expected results. On the second day of the press conference, Lanxin Company and NBJ once again lowered the market price, still firmly controlling people's hearts and the market.
TK Group and Lanxin Company were NBJ's first confrontation, and they lost inexplicably.
Yes, it's inexplicable.
"Bang—" a thick folder was thrown fiercely onto the desk in the conference room.
The person in charge of TK Group's Country Z market is Chinese American Joes. He originally thought that by launching a general offensive on Country Z's health care brand market, fully introducing products into the Country Z market, and increasing publicity efforts, Country Z's health care brand market would have already been in his pocket.
However, reality slapped him hard in the face.
Before their second promotional strategy was launched, the other party launched a series of relentless attacks, catching them off guard and causing great damage to the company's reputation and brand image.
Chu Jingnan stared at the scattered documents and said in English: "Do you know where you lost?"
Before this, Chu Jingnan's idea was the same as Qiao Si's, but the response of the health care brand industry in Country Z was far beyond his expectations and even frightened him.
Such sneaky means are really terrifying.
He couldn't help but think of Wen Xinya, that extremely smart, stunning, and ruthless woman. It was she who used this specious media offensive to reveal his identity as the Xiao family's illegitimate son, forcing him to flee across the ocean!
Could it be that Wen Xinya is the boss behind Lanxin Company
He instinctively shook his head to deny the momentary doubt in his mind.
How could Wen Xinya be the boss of Lanxin Company!
Qiao Si looked at Chu Jingnan steadily: "Chu, what do you mean?"
Chu Jingnan slowly leaned back in his chair: "Haven't you seen it clearly yet? Lanxin Company and NBJ have formed an alliance."
He recognized Jos's abilities, but this was not Country M, but the underdeveloped Country Z. His advanced business philosophy and competitive methods were completely ineffective in Country Z because they were restricted by Country Z's national conditions and could not play their original role at all.
Jos said disapprovingly: "Chu, this is obvious."
Although he admired Chu Jingnan's personal abilities, he admired them quite a lot, but that didn't mean that he thought Chu Jingnan was better than him.
Chu Jingnan's lips curled up slightly, with a hint of sarcasm: "TK Group and NBJ have clashed several times in the past year, and NBJ has always been severely suppressed by TK Group. NBJ can't play so many tricks."
He thought that he had explained it clearly, and if Joss still didn't understand, then he would have no choice but to terminate this commission.
Joss was no fool after all, and he understood what he meant immediately: "You mean, all of this was done by that Lanxin Company? Oh, I can't believe it. They would actually use such despicable means. It's so despicable and shameless."
During this period, NBJ fought desperately with TK Group, which had a great negative impact on TK Group, which had just entered the health care brand market of Country Z. TK Group has always focused its energy on NBJ and ignored Lanxin Company, which had not shown up in the acquisition battle and seemed to have no sense of existence.
Unexpectedly, the opponent took advantage of the opportunity.
Chu Jingnan had reminded him several times before that their enemy was Lanxin Company and they didn't have to fight to the death with NBJ. He had never taken it seriously, but then reality slapped him hard in the face.
Chu Jingnan laughed. "Obviously, this is their way of making a feint to the east and attacking in the west. NBJ is responsible for containing TK Group, and Lanxin Company is responsible for fighting the peripheral battles. There is an old saying in Country Z: 'In war, deception is the best way to win.' It means that all means are aimed at winning this decisive point. If you want to fight them, it is not enough to spend money. You have to be smarter than them in using your brain."
Moreover, Jos and the others are too arrogant!
The people of Country Z have a spiritual civilization that has been passed down for thousands of years. Their intelligence is incredible, and their brains are even more developed than those of ordinary people. They may not be able to compare with others in the field of technology, but when it comes to scheming, using means, and using their brains, no other country in the world can compare with the people of Country Z.
Qiao Si understood what he meant, and his face became completely solemn. "I just don't understand. The consumers in Country Z are so ignorant. The tricks of Lanxin Company to frame, slander, and frame us are so obvious that anyone can see that this is a bad competition tactic, but they actually believed it."
This was something that he found incredible, and he looked down upon Country Z, a backward country, even more.
A hint of sneer flashed across Chu Jingnan's gentle eyes: "I admit that TK Group has spent a lot of time and effort to fully enter the Z country market this time. It has understood the national conditions of Z country and even investigated the current market demand for health care brands in Z country. It has made an extremely correct decision, but as an outsider, your understanding is only one-sided."
"The Chinese are not ignorant. They believe these smears, frame-ups and entrapments for three reasons."
Having suffered such a great loss at the hands of the Z countrymen, he is still so arrogant and conceited, thinking that the Z countrymen are stupid. A hint of sneer flashed across Chu Jingnan's eyes.
After hearing this, Jos was shocked and asked quickly, "What are the three reasons?"
Chu Jingnan crossed his arms and looked at Qiao Si: "The first reason is that the weak attitude of Lanxin Company and NBJ has firmly controlled people's hearts. In other words, consumers themselves are prejudiced against TK Group!"
"The second reason is that Lanxin and NBJ are both local companies. They understand consumers' needs and mentality better than you, as outsiders, so they can prescribe the right medicine for their needs."
"The third reason is that you know too little about the national conditions of Country Z. Country Z is a country with a large population. Apart from work, media, and the Internet are one of their mainstream lives. In your opinion, the Internet is just a spice of life, but in Country Z, most people spend a lot of time on the Internet. Novels, movies, and gossip are the focus of their lives. Internet offensives are a powerful weapon in Country Z."
Qiao Si was speechless. Even though he was unwilling, he had to admit that Chu Jingnan's three points hit the nail on the head and got to the root of the problem.
Chu Jingnan picked up his documents and prepared to leave the meeting room. He walked a few steps and reminded him, "I guess their next move is to directly cut off your propaganda plan and make the most important part of your overall offensive strategy die in the womb."
I hope TK Group’s next move will not disappoint him.
After saying that, he turned and left the meeting room.