Wen Xinya's price reduction measures in response to TK Group's press conference once again dealt a heavy blow to TK Group, and Lanxin Company and NBJ also further controlled the hearts of consumers.
At this point, the peripheral battle planned by Wen Xinya came to a perfect end!
However, TK Group is a world-renowned enterprise that has been established for many years and is experienced and powerful. It is impossible for it to be hit without any chance of fighting back by the peripheral war planned by Wen Xinya.
On the contrary, the stronger the enemy, the more intense the TK Group's response will be.
Therefore, TK Group changed its advertising strategy and launched the first phase of TK Group's promotion. The content of the promotion included TK Group's corporate image, product introduction, etc.
TK Group’s advertisements are very well made, quite shocking, and have strong storytelling. Anyone who sees their advertisements can’t help but take a second look.
This is something that domestic companies and the advertising industry cannot do no matter what.
Wen Xinya had to admit that TK Group's response plan was quite brilliant.
She was almost certain that once TK Group’s second and third phases of publicity came out, they would be able to defeat her peripheral warfare offensive in seconds and further undermine consumers’ spending mentality.
Wen Xinya couldn't help but sigh, the enemy is indeed very powerful!
"Ms. Wen, as far as I know, TK Group's second promotional video will be launched in a week. TK Group is determined to teach us a lesson this time. How do you plan to deal with it?"
Luo Desen was quite worried about this.
When it comes to creative planning and advertising production, Country Z cannot compare with foreign countries. This is Country Z's shortcoming. Therefore, when foreign-funded enterprises acquire Country Z enterprises and engage in advertising campaigns, they are always successful.
They were afraid that after TK Group’s publicity and advertising were fully launched, the victory they had worked so hard to gain through peripheral battles would be reversed by TK Group.
Wen Xinya said calmly, "I have long guessed that TK Group will use advertising campaigns to attack us and impact the health care brand market of Country Z. I am also on guard against this move of theirs. Let them jump first. I will make them fall into hell in an instant when they are most proud."
TK Group has money, so they don't dare to confront each other head-on.
However, the people of Country Z were smart. When frontal assault failed, they switched to flank attacks, peripheral warfare, guerrilla warfare, and other unconventional tactics to catch the enemy off guard.
During the civil war, the great leader formulated a gradual peripheral strategy of surrounding the cities from the countryside.
When our army suffered a fatal blow from the Nationalist Army, the leadership decided on the Long March, a great decision, a strategic deployment to break out of the enemy's encirclement from the flank and successfully meet up with the enemy.
Luo Desen heard the coldness in the girl's voice, and a chill rose in his heart: "What are you going to do?"
In the market battle with TK Group, Lanxin Company has already dominated everything. NBJ seems to be facing off against TK Group, but it is NBJ that is the real match.
This girl is smart, generous, scheming, and has amazing strategies and tactics.
Wen Xinya smiled and said, "Mr. Luo, just watch. I will personally cut off all the publicity campaigns of TK Group and make them lose all their money."
Advertising has always been the most expensive. If TK Group wants to break out of their peripheral warfare encirclement, it means that they have to spend more financial, material and energy on advertising, rebuild their corporate reputation and establish their brand image.
Luo Desen frowned slightly and said, "NBJ has been confronting TK Group head-on at all costs, but now it is a bit unsustainable. The previous peripheral battle was successful and appeased those dealers and logistics companies. They are quite cooperative with our actions, but now that TK Group's advertising strategy has come out, some of them are uneasy again. After a while, I don't think I can control the situation. You still need to speed up your actions."
In this world, the most stable relationship is always an alliance of interests.
When NBJ dominated the health care product market in Country Z, those people did not have the same attitude as they do now.
Wen Xinya said: "Don't worry, I won't let you bear too much pressure."
Wen Xinya knew that Luo Desen had his concerns. Now it was NBJ that was directly impacted by TK Group. Luo Desen was worried that she would deliberately slow down the response to TK Group, thereby consuming NBJ's strength and making NBJ no longer competitive in the market.
In this way, if it defeats TK Group in the future, Lanxin Company will be the undisputed number one health care brand in Country Z.
Not only is there no threat from the previous five companies, but even NBJ has no market competitiveness.
Luo Desen felt relieved: "I'll wait for your good news."
After hanging up the call with Luo Desen, Wen Xinya made an appointment to meet Ling Qingxuan.
"Xuan Zi, lend me a few directors and stars. They don't need to be too famous, but they must be talented, good-looking, and have good acting skills. I want to invest in shooting a few commercials, and the advertising fees will be paid according to your company's standards."
Wen Xinya stated her purpose directly.
Ling Qingxuan said nonchalantly: "We are close friends. Just say the word and I will send the person to you right away. However, as for the cost, just consider it as my friendly sponsorship." After that, he shook his bangs in a rather wealthy manner and said: "We don't need that little money!"
TK Group launched a comprehensive general offensive against the health care brand market of Country Z. Wen Xinya, as the behind-the-scenes boss of Lanxin Company, fought against TK Group together with NBJ and was under tremendous pressure.
As a successful businessman, Ling Qingxuan knows better than anyone that when declaring war on foreign investment, financial resources are one of the keys to victory or defeat. Consuming financial resources is also the most commonly used means of foreign investment.
Lanxin Company's financial resources must be extremely tight right now.
Wen Xinya shook her head and said, "That won't work. Brothers should settle accounts clearly. We have been friends for so many years, how can I let you lose money? You'll pay as usual, and give me a 20% discount!"
No matter what she does, these friends fully support her, so she naturally won't really let her friends down.
Ling Qingxuan also understood her personality and did not insist: "Then it's settled."
What Wen Xinya admired most was Ling Qingxuan's straightforward personality. She smiled and said, "Someday, I will definitely say a few good words for you in front of Fei Fei."
Ling Qingxuan's intention to pursue Ye Feiyu is obvious, but it's a pity that Ye Feiyu looks down on Ling Qingxuan's playboy behavior and sneers at him.
Ling Qingxuan almost knelt before Wen Xinya, clasping his hands together and saying, "Ms. Wen, who is compassionate and saves people from suffering, you finally understand how to pity a believer like me who is deeply trapped in the world of mortals and cannot extricate myself. My gratitude to you is simply like the endless waves of a river."
He has been pursuing Ye Feiyu for more than two years, but Ye Feiyu has always been cold to him.
Wen Xinya and Ye Xiaoniu have a good relationship. For every word she says, it can be countered by a hundred, a thousand, or even ten thousand words he says.