Wen Xinya burst out laughing. Ling Qingxuan was the kind of person who walked through a sea of flowers without getting a single leaf on him. People like him loved to play around and toss about in the world, and were unrestrained and uninhibited. Only when their tendons and bones were stripped away and nothing was left could their deepest and most sincere feelings be revealed.
Therefore, when Ling Qingxuan pursued Ye Feiyu, they all just stood by and watched.
Ling Qingxuan did not continue the topic, and asked curiously: "Why did you think of shooting a commercial? Do you want to challenge TK Group in advertising?"
TK Group's advertising offensive is so fierce that Wen Xinya and her friends can't stop it. So it's only natural that they want to shoot an advertisement to challenge TK Group.
However, he did not agree to do so. If they competed with TK Group in advertising, both Lanxin Company and NBJ would be inferior because they had the best advertising team, which was something domestic companies could not do.
More importantly, the huge financial expenditure of shooting commercials is not something that Lanxin Company can afford.
TK Group's advertising offensive uses its own strengths to attack the opponent's weaknesses, leaving the other party unable to cope. This move is both cruel and vicious.
Wen Xinya shook her head: "I'm not that stupid!"
It is impossible to start an advertising war because domestic enterprises have already lost to foreign investment in this regard. For many years, when foreign capital acquires enterprises in Country Z, advertising war has always been their most powerful means and the key to victory.
Ling Qingxuan became interested and asked quickly, "So how do you plan to deal with TK Group's first advertising campaign?"
Even he, an industry insider, couldn't help but admire TK Group's advertising. He had long predicted that Lanxin Company and NBJ would lose this round, but today he felt that the best was yet to come.
Wen Xinya said calmly: "Do you know what the most powerful talent of the people of Country Z is?"
Ling Qingxuan was a little confused and felt that his own train of thought could not keep up with Wen Xinya's thinking.
"Copycat!" Wen Xinya uttered the cold word: "Can you find a product in Country Z that has not been copied?"
Imitation and copycatting cover almost all industries in Country Z. Many people say that people in Country Z like to compete with themselves, while foreigners like to compete with others.
In fact, she quite agrees with this statement.
However, she does not think there is anything wrong with this. Only when there are more products can there be market competitiveness and the best can be eliminated.
Ling Qingxuan suddenly widened his eyes and looked at Wen Xinya in shock. It became difficult for him to speak: "You... You don't want to..."
Such a sinister trick is beyond the comprehension of normal people. She could actually think of such a method. It's simply... He suddenly felt so sympathetic. Who offended Wen Xinya
Wen Xinya saw his shock clearly and said, "Yes, it is just as you think. In Country Z, there is no legal responsibility for imitating others. I can assure those foreigners that I am only imitating others, not plagiarizing them."
Yes! Imitation!
Since Country Z's advertising industry is destined to be inferior to that of foreign countries in terms of advertising planning, she will imitate the other party's advertising planning.
TK Group’s advertisement is very good and it has shocked the consumers, but it cannot change everyone’s mentality.
However, what will be the effect if three, five, or even ten advertisements with similar creativity and planning come into the eyes of consumers
TK Group’s advertisements are no longer unique!
TK Group’s advertisements no longer shock people!
TK Group’s advertisements will fall into the hands of the masses!
In this case, TK Group's publicity campaign will end in failure.
Ling Qingxuan didn't know what to say anymore. He looked at Wen Xinya with a complicated look in his eyes: "You are bullying foreigners for not understanding the national conditions of Country Z."
The history of counterfeiting in Country Z is long, and counterfeiting is also the mainstream market for consumers. Most people in Country Z use counterfeit products.
This is how Chinese people make money, their business talent, and their means of competition.
Just like a certain herbal tea, the imitation product is better than the original one. This is the commercial competition model of Country Z.
Foreigners won’t understand.
Therefore, they are destined to suffer a major setback on this issue.
He could almost imagine the shock and disbelief of TK Group when countless advertisements with similar ideas and plans to TK Group came into the eyes of consumers.
Wen Xinya could not deny it: "I just gave him a taste of his own medicine."
If TK Group wants to invade the health care brand market of Country Z, then she will use any means necessary to make the other party suffer the consequences.
Ling Qingxuan was too treacherous, too cunning, too vicious, and too mean: "How on earth did you come up with this extremely mean move?"
It was totally unexpected.
Wen Xinya also admitted that her moves were insidious, and said calmly: "When dealing with those shameless bandits, all my actions were just to win."
So, she doesn't care what means are used.
Ling Qingxuan laughed: "You are right, there is no need to be polite to those shameless invaders."
Although it is very insidious, it is also very satisfying.
For many years, Country Z has been helpless in the face of acquisitions by foreign-funded enterprises. They suppress Country Z enterprises and oppress Country Z citizens. These people should be dealt with by all means and fought back harshly.
However, he still had doubts: "If Lanxin Company does a copycat advertisement, it will affect Lanxin Company's reputation. Even if it wins the battle against TK Group in the future, it will still be tarnished. You have to think it through."
Imitation is never the right way to do business. It is a crooked way and any decent businessman will not be ashamed of such behavior.
Wen Xinya drank her tea leisurely and said, "Who said I want to use Lanxin's own brand to make a copycat?"
Although she had the courage to hurt the enemy by 800 and herself by 1,000 when dealing with TK Group, she did not have the courage to risk the future development of Lanxin Company.
Ling Qingxuan said: "NBJ has always been the leader of domestic health brands, so they naturally won't do it."
Either Lanxin or NBJ will do it, someone has to sacrifice himself to deal with TK Group.
Wen Xinya shook her head and said, "I won't do NBJ either. In the past year, the domestic health care brand market has been affected by the acquisition war of TK Group, which has caused many small health care brand companies to be unable to survive. I spent money to invest in several companies, so I plan to launch these companies."
She had studied for a long time a large number of cases of multinational corporations acquiring companies in Country Z, and found that propaganda warfare had almost become their invincible weapon, so she had already made plans in advance, waiting for this moment.
Ling Qingxuan didn't know what to say anymore. He could only give a thumbs up and utter one word: "High!"
Wen Xinya is simply a genius in business warfare. She takes an unconventional approach and does not play by the rules, but her methods are insidious and she has a firm grasp of the overall situation. This is what is most terrifying.