Long before TK Group's products fully entered the health care brand market of Country Z, they spent huge financial resources and produced three seasons of promotional advertisements, with more than twenty types of advertisements and nearly a dozen promotional videos.
Their original plan was to put all these ads and promotional videos into a unified manner, and cover all major TV channels and online TV channels in Country Z, including large screens in public places in Beijing, billboards at bus stops, and even taxis, etc.
However, Lanxin's peripheral war damaged the company's reputation and brand image, disrupting their plans.
In order to restore the company's reputation and brand image, they had no choice but to release the first phase of advertising, and at the same time, to teach Lanxin Company and NBJ a lesson.
Their strategy was quite successful.
This is because they know very well that the consumer psychology of most people in country Z is that the company whose advertising is good, sophisticated, large and well-known will have good products.
They are well aware of the consumption psychology of country Z people, so they prescribe the right remedy and invest a lot of energy, material and financial resources in advertising, aiming to break into country Z's health brand market in one fell swoop.
However, their plan failed.
Just as they were celebrating the complete success of their direct response plan and discussing the investment in the second phase of advertising, a bolt from the blue piece of news shocked everyone in the TK Group.
Their first advertisement online did not bring about a sales boom, but a sales winter!
This is almost the most terrible winter in the history of TK Group.
Their products are being coldly received!
The projection in the conference room was also playing a promotional video similar to TK Group’s first online advertisement, which was like a huge slap in the face, slapping all of them hard.
It left everyone stunned, incredulous, and even stunned.
Jos lost his temper at the meeting and threw the stack of documents in front of him to the ground. "Oh, I can't believe my eyes. How can the Z country people be so despicable and shameless to plagiarize our advertising plans and ideas? They are simply robbers and scoundrels. I actually want to do business with such a group of people. It's an insult to my personality."
Jos had never met such a despicable, shameless and scoundrel person before. It completely refreshed the bottom line of his outlook on life.
The people of Country Z are indeed a group of people with no moral standards.
Chu Jingnan leaned back in his chair and looked at the angry Qiao Si calmly: "Let me remind you that they are not plagiarizing, but imitating."
TK Group's strategy for launching the first advertisement made him admire Jos's intelligence and decisiveness. He used his own strengths to attack the opponent's weaknesses, and Jos's IQ finally came online.
However, Lanxin Company's response was far beyond his expectations!
Imitation and copycatting really bring out the true nature of the people of country Z to the fullest.
Such an extremely sinister method made him even more curious about the identity of the boss behind Lanxin Company.
Jos shouted angrily, "What's the difference between imitation and plagiarism? I'm going to sue them and make them bankrupt."
Yes, in response to Lanxin Company's move this time, he planned to use legal means to protect his own interests. This time he was determined to make Lanxin Company and NBJ suffer heavy losses.
Chu Jingnan showed a hint of sarcasm on his lips: "I think Mr. Qiao Si should first have a deeper understanding of the national conditions of Country Z before suing them and then make a decision."
Lanxin Company's approach in dealing with TK Group is quite clever.
They knew very well that no matter whether it was strength, financial resources, material resources or manpower, they would not be able to win.
Therefore, they have never confronted the TK Group head-on. Instead, they have adopted peripheral and flanking battles, catching you off guard, fighting and retreating, and causing the TK Group to lose its composure.
Jos had already lost his mind due to anger: "They will be punished by law."
The roaring sound echoed in the silent conference room, and everyone attending the meeting didn't dare to breathe!
Lanxin Company's frequent and surprising moves made TK, a giant, feel overwhelmed and overwhelmed. No one had expected that a small, unlisted company could deal them a heavy blow time and time again.
"In Country Z, imitations and knockoffs have always occupied the mainstream market. They are not illegal and will not be punished by law. Mr. Joss must naturally follow the local customs. Once you enter the gate of Country Z, you must abide by the rules of Country Z."
Chu Jingnan sighed slightly. This cooperation with TK Group was obviously not very pleasant. He was just an investor, responsible for assisting in the acquisition and had no power to interfere with any decision of TK Group.
Joss was stunned.
Chu Jingnan said: "Lanxin Company uses its own strengths to attack the opponent's weaknesses. They can't compete with you in terms of financial strength, but when it comes to the national conditions of Country Z, they, who were born and raised in Country Z, know it better than you do, so they start with the national conditions of Country Z, and you can only suffer in silence."
Although, as an investor, he had done what he should have done, and the current situation of TK Group was caused by the decision-making problems within TK Group, he still did not want this acquisition battle to fail, because if it failed, even if he had no fault, it would be a stain that he would never be able to wash away in his lifetime.
Jos's anger came to his senses, and he felt filled with resentment.
Someone in the conference room asked, "So now, should we invest in our second season advertising campaign?"
He has been thinking about this problem. Advertising war is their most powerful weapon. It is a pity to abandon it just like that.
Chu Jingnan smiled slightly and said nothing more.
He was not suitable to participate in the following topic.
It is the investor's fault for interfering with any internal decision of TK Group and causing the acquisition to fail.
Jos said sternly, "If our second advertising campaign goes online, Lanxin Company will definitely use the same means to annihilate us, so we have to invest in the second advertising campaign, but the strategy needs to be changed. We should put the third advertising campaign on the market together with the second one, and strengthen the publicity on the media network. I don't believe they can handle such an offensive from TK Group."
The amount of advertising in the second phase is astonishingly large. Even if Lanxin Company wants to imitate it, can they succeed
By the time they finish imitating, their advertisements will have already been deeply rooted in people's minds, and they will have brought shame upon themselves.
A smile appeared on Chu Jingnan's lips. This Qiao Si was quite smart, but he didn't know how Lanxin Company would deal with TK Group's "crushing" attack.
He suddenly became excited!