Yan Shaoqing drove and took Wen Xinya to visit the flagship stores of Nanshan, XX, and Meishan, three companies under the TK Group. For three consecutive days, people came one after another, holding red banners, and protested against the acquisition in front of the TK Group's sales stores.
Wen Xinya's battle to win people's hearts and minds was an unprecedented success.
"I'm afraid that TK Group has only now truly realized that all the means you have used are basically a battle for people's hearts and minds." When the alliance between NBJ and Lanxin Company broke down and Lanxin Company was trapped in an isolated and helpless situation, when everyone believed that Lanxin Company would have a hard time holding up the situation, Wen Xinya slapped TK Group hard, dealing a heavy blow to TK Group.
This slap probably stunned the TK Group.
How could Lanxin Company, which was regarded as an ant by them and never taken seriously, have the power to fight back against a behemoth like TK Group
Wen Xinya sat in the passenger seat, her sharp eyebrows and eyes were all relaxed: "If we want to resist foreign investment, the first thing is the people's hearts. We must break the Chinese people's consumption mentality that foreign brands are better than country Z brands, and we must also establish the Chinese people's sense of national honor. This battle is not easy to fight, and only the reputation of Zhishan Yahui can do it."
Her every move is intended to undermine the Chinese people's consumption mentality towards foreign brands.
Yan Shaoqing tilted his head to look at the woman leaning on the back of the chair, with admiration and praise on his face: "Taking out the trump card of Zhishan Yahui means that the battle between Lanxin Company and TK Group will shift from the flank to a head-on confrontation. There will be another tough battle to fight next."
The charity dinner is not only a battle to change consumers' mentality towards foreign brands, but also a direct declaration of war by Lanxin Company and TK Group.
Wen Xinya said calmly: "The initiative is in our hands. The next battle will be in our favor."
Yan Shaoqing thought about it and understood what she meant: "After this battle for people's hearts, TK Group's overbearing and aggressive corporate image will be fiercely resisted by the Chinese people. I believe that for a long time in the future, TK Group will be deeply trapped in the cusp of the storm and unable to take care of itself. Rebuilding the company's reputation and brand image is what they urgently need to do."
In this situation, they are already overwhelmed, so how can they spare the energy to deal with them
TK Group's invasion of Country Z's health care brand market and its acquisition plans for Country Z's health care brands will die down.
Wen Xinya continued, "At the same time, NBJ will also take this opportunity to completely get rid of the acquisition crisis of TK Group and kick TK Group out of the shareholder level. This move is also a move to save Zhao from Wei and save the country from a roundabout way. Once NBJ breaks free, TK Group will suffer even more severe losses, and they will also be greeted by NBJ's crazy counterattack."
Rescuing NBJ is also one of her goals.
Although it is impossible for Lanxin Company and NBJ to form an alliance again, saving NBJ is equivalent to dealing a heavy blow to TK Group. Why not do it
Yan Shaoqing couldn't help but marvel at the woman's foresight: "The most important point is that the battle for people's hearts and minds has not only defeated the TK Group's aggressive advance, but also the hearts of the people in the TK Group. They are no longer the same as they were when they first entered Country Z, full of ambition and enthusiasm, wanting to take over the entire health care brand market in Country Z. The successive failures and the pain of losing people's hearts will make them lose their hearts."
In the battle for people’s hearts, Wen Xinya took full advantage of them.
This is the most difficult battle and also the most crucial one. This battle is related to the development of the entire war situation. Will they be led by the TK Group or will they control this battle
As a result, they won!
Wen Xinya said calmly, "What's more serious is that in this battle for people's hearts, TK Group's advertising campaign was aborted, and a large amount of advertising funds were wasted. It's really a loss. What's more serious is that in order to rebuild the company's reputation and brand image, they will continue to spend money on advertising. The financial consumption has greatly reduced the company's strength."
The strength of TK Group was gradually undermined, and the financial resources invested by TK Group in the acquisition war in Country Z were gradually divided and consumed, turning this battle that was like an ant biting an elephant into a competition between equal strengths.
In the acquisition war and market competition battle, she is the home court and she is the one who truly controls the situation.
TK Group is just a plaything in her hands.
She was talking about the matter, but out of caution, Yan Shaoqing couldn't help but say: "Having said that, in the next head-on confrontation, Lanxin Company will always be at a disadvantage."
Lanxin Company has never been listed. In everyone's eyes, Lanxin Company is just a small company. Even with the support of Zhishan Yahui, it cannot change this situation.
Wen Xinya raised her eyes and looked towards Yan Shaoqing, her dark pupils were calm and her expression was cold and sharp: "You are already a tiger without claws, why should I be afraid?"
Dark pupils, slightly upturned eye corners, and a confident expression on her face, the edge of this woman was not truly revealed until this moment.
Yan Shaoqing was speechless for a moment and looked at her in surprise.
In his impression, this woman, although full of sharpness, has always been very cautious and rarely acts so arrogantly.
Wen Xinya looked at Yan Shaoqing and spoke word by word: "From now on, I will be the main force in this battle."
I just don't know if the TK Group, which is currently stuck in the quagmire of controversy, dares to accept her next challenge.
Yan Shaoqing suddenly felt a surge of pride in his heart: "Next, should we use our second trump card?"
He still remembered that day in the company when the woman said to them arrogantly, "I have three trump cards to deal with TK Group's counterattack!"
There is only one reason for such arrogance and self-conceit, and that is Lanxin Company itself.
This trump card embodies the hard work of everyone in Lanxin Company. Only they themselves know how powerful it is.
After a lot of consumption in the war of hearts and minds, TK Group has become a toothless tiger in terms of strength and financial resources. Next is a strong showdown between Lanxin Company and TK Group in terms of technology, innovation, quality and logistics.
"Yes, the next battle will be a product battle."
The Chinese people resisted foreign investment acquisitions more because of the reputation of Zhishan Yahui and the Chinese people's own sense of national honor. Not many people truly supported Lanxin Company.
Only truly good products will be truly supported by consumers. Don’t Chinese people always think that domestic products are inferior to foreign products? Then Lanxin Company will fight a product war with TK Group, competing with each other in technology, innovation, quality, and logistics, so that Chinese people can see whether the brand of Country Z is good or not.
Build their brand confidence.
Strengthen their determination to resist foreign investment.