After Zhishan Yahui and Lanxin Company jointly held a charity dinner, TK Group was completely at the center of the Z country's boycott of foreign investment acquisitions. The company's strength was greatly reduced and its financial resources were consumed hugely. Joss was reprimanded many times by the M country headquarters, but he insisted on his position and was determined to take over the Z country's health care brand market. Various representatives of the TK Group in charge of the Z country's health care brand market resigned, and many were replaced by the company.
TK Group encountered four major crises at this time.
First: The public relations crisis of country Z’s boycotting the acquisition!
Second: Crisis of corporate reputation and brand image!
Third: The crisis of internal turmoil and instability!
Fourth: The crisis of declining financial and overall strength!
The four crises dealt a heavy blow to the TK Group, making this internationally renowned enterprise, which was as fierce as a wolf, arrogant and ambitious to invade the health care brand market of Country Z, completely depressed and silent.
Chu Jingnan has been studying Lanxin Company's four-step strategy to win the hearts and minds of people to deal with TK Group's full entry into Country Z's health care brand market. The more he studies it, the more ingenious it seems, and the more unfathomable and wonderful it seems.
These strategies, when taken separately, are a powerful weapon to strike against the TK Group, and if put together, they are interconnected and mutually reinforcing, and are the basis for damaging the vital points of the TK Group.
And he had not realized before that these strategies actually contained such profound meaning.
"Ms. Wen, what a coincidence!" Chu Jingnan walked over quickly and stood in front of Wen Xinya. Behind him was a flagship store of Nanshan Company under TK Group.
It has been several months since Wen Xinya got engaged. He has been busy coordinating with TK Group's acquisition of NBJ, so he has not seen Wen Xinya for a long time.
"Unfortunately, I came here specially to see the fun, but I didn't expect that Mr. Chu, who is so busy with his work, still has time to hang out here today." Wen Xinya looked at Chu Jingnan, who was wearing an Armani gray suit and exuding an elegant and noble temperament, and felt a little disgusted.
Her words had a hidden meaning.
Chu Jingnan looked up and saw the flagship store of Nanshan Company behind him. TK Group's health products were displayed in the window. Through the glass outside, he could see the dust accumulated on the products. The whole store was deserted and looked extremely depressed.
It was just a mockery of him. TK Group suffered a heavy blow, and the acquisition plan of Genesis Investment Company came to a deadlock and could not be carried out, so he had nothing to do.
This woman always had the ability to make people hate her, but at the same time, they were worried because they couldn't get what they wanted: "Winning or losing temporarily doesn't represent the result. It's still unknown who will win this acquisition battle!"
He really thought so.
TK Group still has a chance to turn around. As long as TK Group can fight a good product war and let the people of Country Z know that foreign products are better than the products of your own people, this battle for people's hearts will collapse completely.
And he has confidence in TK Group's products.
Wen Xinya sneered: "Well said, it is still unknown who will win!"
In the battlefield she controls, there is no way Lanxin Company will lose.
Soon, Chu Jingnan realized how arrogant and ignorant his thoughts were.
Chu Jingnan looked at Wen Xinya with a hint of suspicion in his eyes: "Miss Wen seems to be very interested in the acquisition battle between TK Group and Lanxin Company? Do you have any relationship with Lanxin Company?"
The strategic deployment of the peripheral war was somewhat similar to the method used by Wen Xinya to reveal his identity as the illegitimate son of the Xiao family. This gave him an illusion that Wen Xinya's shadow seemed to be behind it. Of course, this idea was ridiculous and he did not take it to heart.
But for some reason, when he saw Wen Xinya here today, this feeling came to his mind again, and he couldn't help but find out.
Although Wen Xinya was surprised by Chu Jingnan's sharpness, she didn't show any emotion on her face: "I'm afraid that anyone from Country Z will be interested in the acquisition battle between TK Group and Lanxin Company." After saying that, her eyes fell on Chu Jingnan's face, with a hint of mockery: "Oh, I was wrong, you are a Country Z with a little sense of national honor. How can someone like you who is a Country Z but helps foreigners infringe on the interests of the countrymen understand what national honor is?"
She was not worried about her identity being exposed. As long as she did not admit it, Chu Jingnan would not be able to find any evidence to prove her identity.
Besides, she knew Chu Jingnan; he was too selfish.
"Business competition is the law of the jungle. I don't think there is anything wrong with my behavior. As for the sense of national honor, it is just a borrowing of the weak who are unable to fight back."
Sure enough, Chu Jingnan did not delve into this matter deeply. After all, subconsciously, he did not believe that Wen Xinya was the behind-the-scenes boss of Lanxin Company. He thought that Wen Xinya had used this matter to confront him several times just to deliberately ridicule him.
Wen Xinya sneered: "What arrogant and ignorant words!"
There are some things that some people will never have, nor will they understand, because they can only see benefits.
For example: Chu Jingnan!
Wen Xinya looked at Chu Jingnan, who was well-dressed and elegant, and continued, "Chu Jingnan, you are wearing the world's top suit, expensive tie, and noble leather shoes. You are so pathetic and pitiful."
People like Chu Jingnan will never become a strong man, and will never be worthy of the words "survival of the fittest".
Chu Jingnan's expression turned gloomy: "Oh, why do you say that?"
Chu Jingnan never felt that he was pathetic and pitiful. He was young and promising, a rising star in the financial industry on Wall Street. He was elegant and graceful, and the golden bachelor that all women dreamed of.
He has always been the object of envy and jealousy of everyone.
Wen Xinya stared at his clothes. "If I'm not mistaken, you're wearing a custom-made Armani suit, one of the world's top luxury menswear brands. But you probably didn't read the news. Armani was on the 3.15 blacklist of the General Administration of Quality Supervision, Inspection and Quarantine two years ago and last year. Only a scum like you who is all show and no substance, rotten inside, and vain, would think that wearing Armani makes you an upper-class elite."
She admitted that Chu Jingnan's clothes were very tasteful.
However, if you use the same brand for your entire body, including suit, tie, shirt, leather shoes, watch, and perfume, it will give people a sense of deliberate packaging.
He has a strong temperament and can suppress it, so others may not notice it.
But who is Wen Xinya? She knows Chu Jingnan even better than she knows herself. How could she not notice Chu Jingnan's deliberately packaged noble elegance and the superiority of an upper-class noble
A truly noble person does not need packaging.
For example, Si Yiyan, he wore clothes made by her, without any noble labels or logos, but he was still calm, noble and elegant, and no one dared to look down on him.
Deep down, Chu Jingnan still has a sense of inferiority about his background, so even if Chu Jingnan becomes an elite in the upper class, he is still an extremely pathetic person.
Chu Jingnan's face turned completely gloomy. Wen Xinya's words seemed to have touched upon the most embarrassing side of his heart, making him feel ashamed.