As night fell, Jos sat alone in the office, looking at the neon lights outside the window, his heart feeling heavy as if it were filled with lead.
He seemed to recall that the headquarters had made the decision to invade the health care brand market of Country Z. He confidently said to the people at the headquarters, "It only takes me one year to take over the health care brand market of Country Z."
Now, a year has passed, and TK Group has not been able to capture the health care brand market in Country Z, and is still stuck in the quagmire of acquisition wars. He has failed to complete the tasks assigned to him by the headquarters, but has caused the branch established by TK Group in Country Z to suffer heavy losses, greatly reduced its strength, and even caused the headquarters' funding chain to be cut off.
He was unworthy of the trust placed in him by the headquarters.
The former self-confidence was now covered with thick shadows after suffering setbacks again and again.
"Jos, why haven't you left work yet?" Jos's assistant came to the headquarters of TK Group to get some information, but found that the light in Jos's office was on, so he came to check.
The battle for people's hearts was lost, and not only did Joss feel lost and decadent, but the entire TK Group was shrouded in a shadow. No one could accept the fact that they had been dealt such a heavy blow by a little boy who was unknown and not even listed on the stock market.
Jos looked at the assistant in front of him, holding the documents and looking concerned, and he suddenly felt the urge to talk: "The headquarters of Country M just called me and told me solemnly that I should be given another five months to take over the health care brand market of Country Z. Otherwise, I will resign due to a commercial mistake in decision-making."
Three months have passed since TK Group launched a general offensive against Country Z's health care brand market and its products entered the Country Z market. During these three months, TK Group and Lanxin Company NBJ had a fierce confrontation. In the end, TK Group won the battle for people's hearts and minds, but also lost the initiative in this battle.
Headquarters gave him five months, which was quite lenient.
But the scary thing is that the financial support given to them by the headquarters is not sufficient.
Without sufficient financial support, TK Group is unable to move forward in its current situation.
Of course, he would not tell Chu Jingnan about this.
The assistant was not surprised by this result: "What are you going to do?"
The TK Group's Country M headquarters, which had not truly experienced this battle, had no way of understanding the various difficulties that the TK Group's health care brands had encountered in Country Z. The other party was taking advantage of the TK Group's difficulties and not understanding Country Z's national conditions to attack the TK Group.
To be fair, Qiaos is a very decisive leader. Although a little arrogant, he really did not make any mistakes in decision-making in this acquisition battle. Unfortunately, he met Lanxin Company, a conspirator who is good at strategy. The other party can not only play with business, but also play with people's hearts.
Jos said helplessly: "TK Group has already lost the hearts of the people in this battle, and has long lost the opportunity to compete in the market. The only chance to turn defeat into victory is the product war. As long as TK Group can surpass Lanxin Company in terms of products, then Lanxin Company will be completely defeated in this battle for hearts and minds."
This is the only path TK Group can take at present.
He thought about it and found that there were only three reasons why the people of Country Z boycotted TK Group!
First, Lanxin Company always holds people's hearts.
Second, TK Group’s corporate reputation and brand image have been damaged!
Third, that ridiculous sense of national honor!
As long as TK Group's products are better than Lanxin Company's, the morale of Lanxin Company will collapse, TK Group's corporate reputation and product image will be improved, and those hateful sense of national honor will probably have no place to stand.
Sure enough, it coincided with his idea!
…
At the same time, in order to celebrate the complete success of the battle for people's hearts, Wen Xinya booked a private room in Jiuchongtian.
Yan Shaoqing, Zheng Yifan, Ouyang Feng, Li Mengjie, Gao Enyang, Chen Zichen and other warm and elegant direct relatives are all here.
Wen Xinya raised her glass and slowly stood up from her seat: "This first glass of wine is to toast to Lanxin Company for its success in the first battle of the anti-takeover war."
After saying that, she raised her head and drank the glass of red wine.
"good-"
"That's refreshing—"
"sharp-"
There was applause and cheers from the audience, and everyone was more or less excited.
The world-famous large enterprises were like giant tigers to Lanxin Company. They were beaten into a pulp by them and had to shrink in their shells, not daring to show their heads out. It was very satisfying just to think about it.
Everyone couldn't help but think that in the process of fighting against TK Group over the past year, Country Z's health brand company had been in a passive situation. Now that TK Group has been severely hit, everyone has a feeling of being proud.
Li Mengjie poured Wen Xinya another full glass of wine. Wen Xinya held it in her hand and continued, "This second glass of wine is for everyone at Lanxin Company. It is because of you who have trusted me over the past year, followed my steps unswervingly, and devoted your hard work and efforts to the company that this battle has been successful."
Under the soft light, her warm and elegant face is full of a sensual beauty, making her no longer the high-ranking, boss behind the scenes of Lanxin Company, but more like a lively and emotional person.
"You have worked hard!"
She tilted her head back and drank the wine in the glass.
You have worked hard-
These five concise words were like a heavy hammer, striking the hearts of everyone present and echoing in everyone's mind. Everyone suddenly fell silent.
Yes, thank you for your hard work!
However, the one who suffered the most was not those who followed Wen Xinya’s orders, but herself.
They all knew who had been studying various cases of foreign investment in Z country companies day and night, and finally formulated this first crucial battle for the hearts and minds of the people, and who had been constantly studying the TK Group, trying to find weaknesses that could be exploited, and who had dealt a heavy blow to the TK Group.
"Miss, you have worked hard too. I'd like to toast you with this glass of wine." Yan Shaoqing was the first to stand up from the sofa, raised the glass and drank it all.
Yan Shaoqing, who never drinks, made an exception today.
Zheng Yifan was the second one to stand up: "Miss, I toast to you!"
Zheng Yifan has deep feelings for Wen Xinya.
When they met for the first time, he looked at Wen Xinya with suspicion.
Later, his scrutiny of Wen Xinya turned into doubt.
His mental journey towards Wen Xinya went through a long process, and finally turned into the respect he has today.
"Miss, I also respect you..."
…
Everyone in the private room stood up and toasted Wen Xinya.
Wen Xinya almost accepted everyone who came, and the atmosphere became increasingly lively.
After three rounds of drinks, Wen Xinya was a little excited. She raised her glass and asked, "Everyone says that foreign investment acquisitions are scary, right?"
To stir people's hearts, Wen Xinya has always been deeply involved in this.
Everyone below said in unison: "Not scary!"
Because they had been drinking, everyone was in high spirits and their voices were extremely loud.
Wen Xinya continued to ask: "Then can we defeat foreign investment acquisitions?"
Next, there is another battle to be fought, and it is very necessary to inspire people's hearts at this time.
"We can win!"
The passionate voice was deafening.
This is the result that Wen Xinya wanted.