The product war between TK Group and Lanxin Company is a real contest of strength, which has attracted widespread attention from the media and the business community, and even the public is focused on this product war.
The result of this product war was beyond the expectations of most people.
Because the product war lasted for more than two months, involving technical formula, equipment innovation, sales logistics, and quality effects. In the four confrontations, Lanxin Company had one draw, one win, and one loss. With a slight advantage, it fought a evenly matched battle with TK Group, with no clear winner, and even slightly better.
Just when everyone's attention was focused on the decisive battle of quality and effectiveness, Bella, the boss of Lanxin Company, held a press conference in her capacity as the acting president of the health care brand industry of Country Z.
This press conference was held in the central hall of the Z Country Health Brand Association.
Hundreds of reporters were invited to attend, covering almost all the well-known newspapers, magazines and media in Country Z. Personnel from very famous appraisal agencies in Country Z were also invited to participate. Although the entire press conference was not very grand, it was quite sensational.
2:00 p.m. sharp.
Wen Xinya, still dressed in a mysterious neutral outfit, walked into the press conference and sat on the podium.
Sitting next to her were Yan Shaoqing, a professional manager of Lanxin Company, members of a well-known domestic appraisal agency, and Luo Desen, chairman of NBJ, who attended the press conference as a member of the health care brand industry.
The audience was filled with reporters, some sitting and some standing, holding cameras and video cameras, waiting for her speech.
Wen Xinya said slowly: "Welcome everyone to attend this press conference initiated by the health care brand industry of Country Z to the media. At today's press conference, Lanxin Company will boycott the acquisition of TK Group, protect national brands, and defend the dignity of national brands. We will make the following statement!"
Before this, no one knew the reason and purpose of Lanxin Company holding this press conference, so everyone was nervously waiting for it.
"First, Lanxin Company will publish the product certification and testing data of all its health care brands to make product quality public and transparent. We specially entrust all media friends present here to spread this news."
"Secondly, Lanxin Company has commissioned the highest appraisal institution in Beijing to appraise and read out the certification and testing data of all health care brands under Lanxin Company in the most authoritative, scientific and authentic way. We hope that the media will report the facts to the public."
"Third, Lanxin Company will ask the Z Country Health Brand Association to guarantee and solemnly promise to the society, the world, and the public that all of Lanxin Company's public certification and testing data are true and valid, and there is absolutely no intention to falsify or deceive consumers and the public."
"Fourth, Lanxin Company solemnly promises to the media and the public that all of its products have been identified by professional Chinese medicine masters and certified by various organizations. They are conscientious products and reliable products. We hope that everyone will continue to support Lanxin Company."
Wen Xinya's speech had already caused a stir in the entire press conference. There was a commotion at the press conference site, but no one made a sound to interrupt Wen Xinya's announcement.
Publishing certification and testing data is tantamount to stripping off all the mysterious veils of the core secrets of one's products and exposing them nakedly to everyone.
It is equivalent to exposing the advantages of your products and most of the formula structure of your products to everyone.
No company would have the guts and determination to make it public.
Lanxin Company's move shocked almost everyone present.
Wen Xinya ignored the shock of everyone present and continued, "The above is all the content of today's press conference. Next, please invite the representative of the highest appraisal agency in Beijing to appraise the authenticity of the certification and testing data of all health care brand products under Lanxin Company and read it out to everyone."
Wen Xinya was not worried that publishing the certification and testing data to the public would cause a risk of formula leakage. She dared to do so because she had already thought of all aspects of the problem.
Therefore, this decision was made after careful consideration.
It is also the most effective, fastest and safest means that Lanxin Company has to combat TK Group so far.
There was no way she would let this opportunity go easily.
"Hello, friends from the press. I am a notary public representing the highest appraisal institution in Beijing. My occupation number is XXXX. I have been commissioned by Lanxin Company to conduct the most authoritative, fair, authentic and scientific appraisal of the certification and testing data of all health care brands under Lanxin Company."
"It has been verified that all the certification and testing data presented by Lanxin Company are issued by authoritative institutions. We hereby make the following judicial certification in accordance with relevant laws: the product certification and testing data presented by Lanxin Company are not fabricated, forged, altered, or deceptive..."
…
After a lengthy authentication of the authenticity of the certification data, another notary said, "Now, we will read out the most authentic, authoritative, and fair announcement of the product certification and testing data presented by Lanxin Company."
The entire reading process was dull and boring. The lengthy data was difficult and obscure, and only a few people could really understand it. But no one cared about these. What everyone cared about was this fair, authoritative and serious process.
After the announcement, Luo Desen slowly stood up and said, "Hello, journalists and friends. I am a member of the Z Country Health Brand Guild and have served as the president of the Z Country Health Brand Industry. On behalf of the entire Z Country Health Brand Industry, I would like to guarantee to the society, the world, and the people that all the certification and testing data released by Lanxin Company to the media and the public today are true and valid."
Although NBJ is no longer able to do so, Luo Desen's influence is still there. Moreover, although Luo Desen is no longer the president of Country Z's health care brand industry, he still holds an important position within Country Z's health care brand industry and has an extraordinary status in the entire health care brand guild. It is natural for him to represent the entire Country Z's health care brand industry to guarantee Lanxin Company and attend today's press conference.
Yan Shaoqing said: "Hello, friends from the press, I am Yan Shaoqing, a professional manager of Lanxin Company. Since its establishment, Lanxin Company has always been conscientious and has accepted the test of consumers with a serious, scientific, rigorous and healthy attitude. We make reliable products, conscientious products and healthy products. Therefore, our Lanxin Company is not afraid of any test and dares to make our products public and transparent to repay the support of consumers and the public for Lanxin Company."
The official process of the entire press conference has been completed, and warm applause broke out from the audience.