Lanxin Company disregarded its own interests and disclosed its product certification data to the media and the public. This move can be regarded as a great feat.
Regardless of Lanxin Company's intention, the company's public disclosure of product certification and testing data has completely won over the hearts of the people and brought this acquisition battle to a climax.
TK Group has already fallen behind in the product quality and performance war with Lanxin Company.
After Yan Shaoqing finished speaking, he couldn't help but look at the woman sitting next to him. She was dressed in a neutral outfit that concealed her feminine features. She had an androgynous, elegant and noble demeanor.
He particularly remembered that three days ago during the senior management meeting of Lanxin Company, she publicly proposed to hold a press conference to announce all product certification and testing data of Lanxin Company's health care brands.
At that time, her decision was strongly opposed by everyone.
This was the first time that Wen Xinya's decision was questioned by everyone and everyone expressed opposition to her.
At that time, the girl said calmly: "If we stand up and make our product data public and transparent, it will also put our competitors in a more difficult situation and make them fall deeper into the storm, and then we will win this product war."
The cold and merciless words were so cruel that they were frightening.
This is an open and rather insidious move that is clearly intended to trick the opponent.
What does it mean to use any means necessary to strike the opponent
This was the first time Yan Shaoqing realized this so deeply.
Business is like a battlefield, an invisible war of gunpowder. If you want to be invincible, you need scheming, tactics, foresight, courage and insight.
In terms of courage and bravery, he is far inferior to the girl in front of him.
"I proposed this decision because Lanxin's products are traditional Chinese medicine formula health products, which are different from all the well-known health brands in the world today. Whether it is the formula, production process, or production technology, they are all different from the traditional health brands in the market today. Others have no way to crack our formula through these data."
"If Lanxin wants to succeed in this battle, step onto the world competition stage, and become the world's number one, sticking to the existing formula is closed and self-reliant, and it will be hesitant to move forward. In the future, we will have a broader space for development and have more excellent formulas."
In fact, neither of these two reasons is sufficient or comprehensive.
However, she only used these two seemingly flawed reasons to convince everyone in the meeting room.
Is this the charm of a person's personality
No matter when, it has a convincing and captivating charm.
The official process came to an end during Yan Shaoqing's speech, and Wen Xinya said, "Next is the time for reporters to ask questions."
As soon as these words were spoken, there was a commotion at the press conference.
Cameras and video cameras were all aimed at Wen Xinya.
The first person to ask a question was a reporter from the Beijing Daily: "Ms. Bella, you held this press conference with such fanfare, and at the press conference, you disclosed the certification data of various certification agencies for the health care brands under Lanxin Company. Is this one of the means for Lanxin Company to deal with and strike against TK Group?"
As the acting president of Country Z's health care brand industry, Bella led the entire Country Z's health care brand industry to fight against TK Group's acquisition plan. Before that, she had been taking continuous actions, effectively utilizing the resources of the health care brand industry to strike a blow to TK Group's arrogance, giving her a very high prestige in the health care brand industry.
At the same time, her spirit of national justice is also praised by more people.
Wen Xinya did not shy away from this question: "In the process of resisting acquisitions, the health care brands of Country Z have been in a passive position and in a weak defensive position. However, we cannot remain in a weak position all the time. A strong and effective counterattack is the best strategy to resist acquisitions, protect national brands, and strike at the enemy."
The second question was from a reporter from People's Daily: "Will the disclosure of product certification and testing data lead to a risk of leaking Lanxin's formula structure?"
Wen Xinya pondered and said, "Of course, but the health care brand market in Country Z has been hit hard by this acquisition war. The health care brand market is booming and will be in tatters. If this battle fails, Lanxin Company will cease to exist. Therefore, Lanxin Company will fight to the end at all costs."
There are two meanings in the warm and elegant words:
The first meaning is that Lanxin Company was given the task in a time of crisis. If I don’t go to hell, then who will? This is righteousness!
The second meaning is that if one is alone, the other will be separated. For the sake of the overall situation, Lanxin Company can only try its best!
Regardless of which meaning it is, it shows the benevolent act of Lanxin Company of "sacrificing oneself for benevolence".
The third question was from a reporter from the Economic Daily: "Lanxin Company is deeply involved in a takeover battle with the multinational corporation TK Group. The two sides have already had several fierce battles, and Lanxin Company has always been in the upper hand. With a slight chance of winning, it has effectively hit TK Group's acquisition plan. This time, Lanxin Company held this press conference in the name of the acting chairman of the health care brand industry in Country Z. Is it to further hit TK Group and win the takeover battle?"
As we all know, the acquisition war between TK Group and Lanxin Company has been going on for half a year.
Over the past six months, the two sides have been fighting fiercely and have been in a stalemate, making more people anxious about the development of this battle.
Wen Xinya said openly: "For Lanxin Company, the important thing is not to win this acquisition battle, but to make our consumers truly trust our products, and at the same time let the people who support and maintain national brands clearly feel that your support and maintenance is worthwhile."
"Under the general trend of globalized economy, our real business philosophy is to let consumers buy with confidence and use healthily. Although Lanxin Company is the first to publish data, I believe it will not be the last."
Wen Xinya's sanctimonious and righteous words made all the reporters present excited.
She openly tricked TK Group and dragged her opponent into the vortex of publishing product certification data.
For a time, the media and the public focused their attention on what Wen Xinya said in public: Lanxin Company is the first, but it will definitely not be the last!
Lanxin Company has proactively disclosed its certification data. So, should TK Group, Lanxin Company's competitor, also publish its certification data to the media to prove that its products are conscientious products that consumers can trust