In this battle, Lanxin Company took the initiative and has been leading TK Group by the nose. After losing the equipment innovation battle, TK Group soon suffered a defeat in the quality and performance battle.
After TK Group held a press conference at Lanxin Company, it fell into a difficult situation.
Lanxin Company cut off the source of the problem and announced to the media the GMP certification data commonly used by the World Health Organization, the relevant certification data of the Food and Drug Administration, and various miscellaneous certification data.
This move put TK Group under tremendous pressure.
This is another terrible public relations crisis faced by TK Group, which is deeply trapped in the wave of boycotts against takeovers.
Jos was in a state of panic and angrily cursed: "The despicable and shameless Z countrymen actually used such a sinister trick to deal with us. It is simply hateful to the extreme."
The press conference has just ended. The media has reported extensively on this press conference. The entire press conference process has also been posted online by Lanxin Company, which has aroused heated discussions among netizens and caused enthusiastic responses.
At this time, everyone is still immersed in the attention of this news, but soon everyone will react and point the finger at TK Group.
Chu Jingnan leaned back in his chair, rubbed his aching temple, and slowly said, "Lanxin Company has already made public the certification test data, and in front of everyone, it has tricked TK Group. Soon the media and the public will demand that TK Group also make public the certification test data. You should prepare early."
This move by Lanxin Company was like cutting off the source of the trouble, completely cutting off all escape routes for TK Group.
This move is quite ruthless.
He had imagined all the ways that Lanxin Company could deal with this quality and effectiveness battle, but he had never imagined that Lanxin Company would be so cruel as to do something that would hurt the enemy by a thousand and hurt itself by eight hundred.
They are hard on themselves.
Be more ruthless to your enemies!
This is the truly terrifying thing about Lanxin Company.
If TK Group cannot perfectly resolve this public relations crisis, it will completely lose the acquisition battle with Lanxin Company and will never have the chance to make a comeback.
Jos roared angrily, "What are you preparing for? It is impossible for TK Group to make the certification and testing data as public and transparent as Lanxin Company, and it is impossible for them to release any core data to the public."
Lanxin Company is just a company that has not yet been listed. Like a newborn calf, it is not afraid of a tiger. It has released its own certification data. It may encounter a crisis of formula structure leakage, but it will not cause a devastating blow to Lanxin Company.
However, TK Group is a world-renowned large enterprise. It has a place in the competition arena of global health brands by stepping on countless competitors. If the certification data is released to the public, these data will be known to other competitors. Perhaps they will use these data to deal with TK Group with various harsh competitive means.
Jos has no right to publish certification data at all.
And there is no way the M country headquarters would agree to release the certification data.
"If TK Group does not do so, it will become the focus of public criticism and face huge pressure from the media and the public. It will become the target of public criticism and completely lose the support of the people. What's more frightening is that they will question TK Group's products. In this way, TK Group will completely lose this acquisition battle."
His answer was within Chu Jingnan's expectations. The reason why Lan Xinya Company dared to publish these data was that it was a desperate battle forced by the pressure of TK Group's acquisition.
In other words, Lanxin Company is now not afraid of those who wear shoes even if they are barefoot.
However, TK Group has a lot to consider. They dare not, cannot, and have no way of making the same decision as Lanxin Company.
This is exactly what Lanxin Company is really planning to do with TK Group.
This leaves TK Group speechless.
Make TK Group the target of public criticism.
This has dealt a complete blow to TK Group’s corporate reputation, product image, and the credibility it has accumulated over the years, causing TK Group’s products, which have undergone years of testing, to be questioned.
Jos was so angry that he said angrily: "In the eyes of the public, the first person to do this is a heroic act and deserves praise. Those who do this later are just imitating. Even if TK Group stands up and makes its product certification data public and transparent, people will think that TK Group is acting out of helplessness. The company's reputation and product image will still be greatly reduced."
Lanxin Company's move of cutting off the source of the problem has truly grasped the TK Group's throat.
The TK Group is once again mired in the quagmire of controversy.
Chu Jingnan was silent for a moment and asked, "Next, how do you plan to solve this public relations crisis?"
It was somewhat beyond Chu Jingnan's expectations that the product war was lost so quickly.
He was a little confused. Was it that TK Group was too weak, or that Lanxin Company was too strong
Jos sat down dejectedly in a chair, covering his cheeks with his hands, and said sadly, "TK Group has no ability to stop the public from talking about it, and the media from criticizing it. Lanxin Company will definitely not miss this opportunity to pursue TK Group and add insult to injury. TK Group has already lost this product war, and the entire acquisition plan is completely stuck in the quagmire and cannot be extricated."
He didn't say that they were on the verge of a crushing defeat in this acquisition battle.
He couldn't say it.
There is too much resentment, anger, and powerlessness in my heart, and I have no way to vent it.
Before this, he had participated in many acquisition battles of the company, big and small. He didn't understand why he, who had always been unsuccessful, suffered such a terrible defeat this time.
The means and strategies that he was proud of were not worth mentioning at all in the eyes of the other party.
His arrogant IQ was just like that of a child in the eyes of others.
Lanxin Company, a small, unlisted company, is his biggest rival. It’s ironic to think about it.
Chu Jingnan's eyes flickered.
Qiao Si suddenly raised his head and looked directly at Chu Jingnan: "Chu, TK Group cannot lose this acquisition battle. How is your acquisition plan for Lanxin Company going? Is there any progress? Can you give Lanxin Company a heavy blow at this time?"
Now, his only hope is Genesis Investment Company.
Chu Jingnan looked at Qiao Si apologetically and said, "I'm sorry, Qiao Si. Because TK Group has suffered heavy losses from Lanxin Company, the acquisition plan of Genesis Investment Company has also reached a deadlock. TK Group has limited financial resources, so our acquisition plan cannot be carried out at all."
The acquisition plan has ended up in such a situation, which is a major problem for TK Group.
In Chu Jingnan's opinion, TK Group should bear full responsibility, and he does not admit that he made any mistakes in assisting in the acquisition.