Xu Yuan breathed a sigh of relief, patted her chest and said with some fear: "I thought there was something wrong with the office door lock. If so, wouldn't everyone be able to come in?"
There is a lot of important information in her office. These are all business secrets, especially some data, such as how many sales channels have been established in a certain area, or how much agency fees are. These things cannot be known to others. of. If the office door lock is broken, I'm afraid this information may also be peeked into.
Ji Feng couldn't help but frown and said, "You just keep these information in the office?"
"No, these are all newly signed customer information in the recent period. I plan to put them in the company's safe after sorting them out. They are being sorted out right now!" Xu Yuan said.
"Okay, let me help you sort it out!" Ji Feng said with a smile.
The three of them sorted it out together, and the speed was much faster. Ji Feng could almost quickly sort out some scattered information at a glance, and then put it in the folder. His speed alone was actually faster than that of Xu Yuan and her assistant!
Not long after, the information had been sorted out, and Ji Feng also gained a detailed understanding of some customers' situations through sorting out the information.
He glanced at the pile of folders and found that most of them were customers from the south, but there were very few from the north.
"Xu Yuan, why are there so few customers in the north?" Ji Feng asked.
Xu Yuan said: "The agencies at the provincial level have been spread out. The information compiled now are all regional agents at the prefectural and municipal levels. They are the information sent by the provincial agents. You have also seen that the cities in the south are relatively It is more developed, and the sales of Kangyuan Slimming Powder are naturally booming, so it will be relatively easy to establish a marketing network."
"What about the north?" Ji Feng asked.
"The situation in the north is relatively lagging behind, which is also the result of geographical differences." Xu Yuan said helplessly, "The promotion in the north is a little slower. Of course, some second-tier cities have basically already had the goods. Sales have been opened in provincial capital cities, but the rest, including some slightly smaller cities, have not yet been rolled out."
"Um!"
Ji Feng nodded slightly. This situation was also determined by the current development situation in the country. In fact, when Ji Feng went to look for Li Yueqin's mother, he passed through many cities along the way. Moreover, he himself comes from a small county in the north, so he naturally knows the gap between the north and the south in the country.
In fact, you may not be able to feel it in the city, and you may think it is just like that. When you go out, there are high-rise buildings. However, once you go to a small county town or a rural area, the difference is too obvious.
For example, an industrial city in Jiangsu and Zhejiang was originally just a small town. However, the total income of a small town was the sum of several third-tier cities in the north!
This gap is really too big.
In this case, the consumption levels of both parties are naturally different. Therefore, Ji Feng had already expected this situation, and was not too surprised to hear it now.
In fact, it is already very good to be able to spread Kangyuan Slimming Powder to this level in just one year.
"Come on! Now the northern cities are developing very fast, and the countryside is also a vast market. All these need to be done slowly." Ji Feng said with a smile: "At least, the reputation of Kangyuan Slimming Powder has been established. Coupled with the excellent quality, this will ensure future sales, so there is no need to worry too much about Kangyuan Slimming Powder."
"Yes, the market is basically mature now, and everyone knows the effect of Kangyuan Slimming Powder!" Xu Yuan said, "However, there is another problem that is very troublesome..."
Ji Feng couldn't help but be startled: "What's the problem?!"
"Copycat!" Xu Yuan said with a bitter smile: "I have received calls from several agents. They asked us if we have new products to launch, and why we didn't negotiate with them according to the priority agency rights stipulated in the previous contract... In fact, we There are no new products developed, they are all copies of our products on the market!"
She turned around and said: "Xiao Ping, go get the information!"
"Yeah!" The assistant nodded immediately, turned around and took out a stack of information from the drawer.
"Let's take a look." Xu Yuan said with a smile: "These are basically copycats of our products. There are all kinds of them."
Ji Feng picked up the information and looked at it suspiciously, and immediately frowned.
"Kangkang Slimming Powder, see miraculous results in one month" "Kang's Fitness Soup" "Kang's..."...
At first glance, these materials are all brochures or various promotional materials, as well as some instruction manuals and the like. They are so diverse!
However, these materials all have one thing in common, that is, they all use words closest to Kangyuan Slimming Powder as names. This will undoubtedly mislead consumers. Many people cannot tell which one is which. Authentic product, which one is pirated or copycat!
"These things..." Ji Feng shook his head slightly and smiled bitterly, "We in China are really a kingdom of copycats!"
"As for these slimming powders and other products, in fact many of them are three-no products. They have nothing, no efficacy, and no clear test certificates. But some of them are just other slimming drugs directly transformed into one package. , put a name similar to ours, and start selling it openly."
Xu Yuan smiled bitterly and said: "Moreover, their prices are the same as ours, and some are even more expensive than ours. Do you think other consumers will buy them?"
"So, our pricing is too low?" Ji Feng asked with a frown.
Because he didn't want to make some dirty money, and it was easy to promote at the beginning, Ji Feng set the price of Kangyuan Slimming Powder very low. At least, the profit of the pharmaceutical factory was only about two percentage points. Sometimes if the raw materials were expensive , there is only one point of profit.
But now it seems that low price has become a disadvantage.
Only buy expensive ones, not the right ones!
This is the mentality of many Chinese people, because the goods are cheap but not good. As for products of the same brand, they think that the expensive ones are definitely for high-end people, and the cheap ones are for the poor, so they will naturally buy the expensive ones!
As for money...
What is money? The most indispensable thing for them is money!
“It’s hard to say whether the price will be low or not, but at least in the face of counterfeit goods, we suffered a lot because of the price!”
Xu Yuan said, "I have already started to have people conduct market research to see how big the impact of counterfeit goods is on us. It will not take too long and the survey report will be out. Then we will discuss the price and Other things.”
Ji Feng frowned and asked, "Can't we sue them? They are copying our Kangyuan Slimming Powder, so we will sue them."
"My eldest son, this is not your first day in business, why are you still so naive?" Xu Yuan smiled and shook her head, "Not to mention that our country's laws do not have strong and explicit provisions on copycats. As for those copycat manufacturers, they are eager for us to sue!"
"Yeah, they want us to sue..." Ji Feng smiled bitterly. Of course he understood the reason.
Those copycat manufacturers are eager for the regular manufacturers to sue them. On the one hand, even if they lose the lawsuit and pay some money, it is not a big deal, because the law is not strict and copycatting is not a fatal crime. But the problem is that during the lawsuit, they will definitely build up momentum and publicity, and may even insist that theirs is genuine.
In this way, media reports and word of mouth are undoubtedly equivalent to advertising for copycat manufacturers. The sales caused by this advertising effect alone are enough for those manufacturers to make a lot of money.
Ji Feng couldn't help scratching his head: "Is there really nothing we can do about these copycat manufacturers?"
"At least under the current circumstances, we have no good solution. We can only wait for our market research to be completed before making adjustments. For example, we only take the high-end route, just like high-end products such as Apple. They are not afraid of copycats. . Or we can take other routes, but it is too early to say these now, everything must be market-oriented!" Xu Yuan said.
Ji Feng nodded and said with a smile: "Actually, we are not the only ones who have encountered this situation. Let's learn from other people's experiences and combine it with our own actual situation to try to come up with a good solution... After the market survey is completed, we will inform you Me. In addition, you can also contact Han Zhong, he should have a good solution."
"Yes! I will contact him!" Xu Yuan nodded.
"Okay, this problem isn't that urgent. Let's take our time." Ji Feng said with a smile.
After the three of them sorted out all the information, they sent it to the safe and locked it up. Then, Ji Feng and Xu Yuan walked around the pharmaceutical factory together, especially the laboratories, production workshops, and warehouses. These three places are the most important and what Ji Feng is most concerned about.
Xu Yuan, on the other hand, was beside Ji Feng, with an unstoppable charming smile on her face.
It's just that in the factory, the two of them can't be too close, but even so, Xu Yuan is very happy.
Later, Ji Feng met with Yang Dezhao again. After listening to him briefly talk about the situation of the pharmaceutical factory, it was already noon and a group of workers in the factory had already started to get off work.
"Let's go have a meal together and relax. Don't strain your nerves and immerse yourself in work all day long. You should balance work and rest!" Ji Feng smiled and called Xu Yuan and Guo Tao. Yang Dezhao said that he would be on duty in the factory. , just didn’t go.
. . . . . .
Four updates completed.