Condition 830
The quiet time was only three seconds, and the next moment, the scene became even more chaotic. Many people were stretching their necks and shouting, asking questions about this and that. Feng Yu couldn't hear what they were saying at all.
Feng Yu really couldn't bear it anymore. He slammed the table and shouted: "Quiet!"
"We've gathered everyone together to discuss the alliance. The alliance must have rules. What do you think it's like to be so noisy!" Feng Yu said angrily.
Everyone was startled, and most people fell silent. A few people looked obviously dissatisfied, including the general manager of Rising Sun.
"Mr. Feng, do you think the rules of the alliance are your rules?"
Feng Yu looked at the other party and sneered: "So what if it's my rules? My rules can take care of everyone's interests. If you have the ability to do what I say, then why don't you come?"
Feng Yu hates this kind of person the most. He has no ability and likes to do blind things. Do you think being an official is a big deal? At best you are just an official.
Feng Yu didn't even pay attention to such a petty official! Even if you, the mayor, or the provincial governor, don’t want to pay attention to you, you will still ignore it!
Seeing that no one was talking, Feng Yu continued: "I know the executives of many large supermarket chains in Europe and the United States, and I can even persuade them to let our products have a counter in their supermarkets. Europeans and Americans are used to it. Supermarket shopping can be said to be the most powerful sales terminal and has a strong advertising effect. Beverages that cannot enter chain supermarkets are destined to have no future!"
The leaders of some large companies in the audience were thoughtful. They all exported their products abroad, but only to Southeast Asia. Even if they were so-called exported to Europe, it was just a small amount of products imported by European agents, and even some Basically, it's a one-time deal, which they sell at a loss for the sake of publicity.
We are exporting products to Europe, so what about the quality? Many products even add words such as how many countries in Europe they are exported to in their advertisements, because Chinese people recognize this very much.
If foreigners are willing to buy it, it must be a good thing!
The sales experience of these Chinese beverage companies cannot be replicated abroad at all. The same goes for Jianlibao. When it was first sold, they put a lot of advertising on the eve of the festival to turn their product into a gift!
After a certain foundation is established, these drinks can be turned into real drinks, a kind of hobby and consumer goods, and then they can be promoted on a large scale step by step. The main method is also to advertise on CCTV.
In countries such as Europe and the United States, there are many satellite TV stations and the audience is scattered. Unlike China, where CCTV is the only one. Even CCTV’s advertisements have a magic effect. Almost as long as the products advertised on CCTV, the sales Both can achieve great growth, which Lehaha, Lebaishi, etc. are all aware of.
"Mr. Feng, you said so well, are you going to help promote our products?" someone asked.
"We have to invest a sum of money for advertising in Europe, North America and other regions. This money will definitely be higher than the domestic advertising fee, but the consumption power of developed countries in Europe and the United States is also much stronger than that of our country. And we are jointly in Together, we can strive for a preferential price, which can reduce advertising costs for all products.”
"What Mr. Feng means is that we all have to pay? Then how to calculate the focus of publicity? How to calculate the proportion of money?"
"Let me make it clear that not everyone has to pay, but only the selected products are eligible to pay." Feng Yu emphasized.
The people below looked at each other, what do you mean, you still have to choose? If you don't help us promote it, why do you ask us to do it? Does it show the power of big companies like you
At this time, the sitter that Zong Qing had arranged in advance came into effect. The sitter asked loudly: "Mr. Feng, how do you choose?"
"It's very simple. First of all, your products must comply with the quality inspection standards of the United States, Europe and other countries. If they fail, everything will be in vain. Secondly, you must have a certain scale. What does a certain scale mean? It means that you must at least be able to provide all There are products on one shelf in the supermarket. I roughly calculated that there are thousands of supermarkets in North America alone, and there are thousands of supermarkets in Europe. I will count 5,000 supermarkets. A supermarket must have at least a hundred bottles or one bottle. Providing hundreds of cans of beverages, that is to say, you must have the export capacity to provide 500,000 bottles or 500,000 cans at a time. This is still the minimum standard. If the product sells well, you must have the ability to replenish supplies at any time."
This is not just based on cost calculation, but to ensure production capacity. You can't promote it. The other supermarket wants the goods, but you can't provide them, right? Jianlibao made this mistake in its previous life. After the turn of the millennium, the controlling shareholder was changed, and advertising was overwhelming. As a result, the dealer asked for the product, but was told that it was not available!
Isn't that a waste of advertising money? It's a complete act of seeking death!
Of course, everyone who came to the meeting this time has the production capacity. But if they export so much, their domestic market will be affected. If the base camp is lost in order to export, then the gain outweighs the loss.
As soon as this condition was stated, many companies had already backed down. However, some of Feng Yu's most optimistic companies still looked at Feng Yu with interest. They were very confident that they could easily complete these tasks, and they would definitely be able to pass those in Europe and the United States. National quality inspection.
"Then you also need to have enough funds to use for advertising. Even if we put ads on TV stations, we also have to put ads in newspapers, and we also have to pay some promotional expenses to those supermarkets. This is not a small amount. But the advantage is, Once your products are recognized by consumers, your sales will inevitably rise sharply. I think everyone can understand this, right?"
"Next is the issue of market positioning. Our products must be promoted in different ways according to their different positionings. Similar products will be placed together for consumers to choose. For example, dairy products are placed next to dairy products. Together, carbonated drinks are placed together with carbonated drinks, tea drinks are placed together with tea drinks, and functional drinks are placed together with functional drinks. The prices of our products must be different, even if they are only different. Even one cent should reflect the difference.”
"Mr. Feng, many of our products have the same price in China. Why are there differences abroad?"
"Because we are all new products, products that are unfamiliar to them. Of course, the final price must be negotiated with each company, and this price must also meet the requirements. Don't think that everything is expensive abroad, just like Coca-Cola. In different countries , the selling price is slightly different.”
“There are still many detailed questions, so I won’t repeat them here one by one. If you think you meet the above requirements and want to join us to try overseas markets, come here and get a form, and I will send a batch of products as soon as possible. For testing in Europe and the United States, only if the test is passed can we talk about other things.”
Most people came over to get the forms, but Feng Yu estimated that not more than one-tenth would return the forms. Only by joining forces can we truly fight against the European and American beverage industry giants. No one can succeed alone!
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(End of chapter)