Taobao, a C2C product whose name is full of e-commerce flavor, was the king of domestic e-commerce in Li Mu’s previous life.
However, if we carefully look back at the domestic development history of all 2C (to-customer) e-commerce websites for ordinary consumers, we can find that before Taobao started, domestic e-commerce had been on the rise for several years. Taobao was not the first, or even It is not the first 2C platform to do business in China. Before that, B2C and C2C had already cultivated market space in China.
Joyo.com, eBay, Dangdang, and 8848 are all developing, but they were intercepted by Taobao in 2003. The big reason is Taobao's advanced strategy and precise positioning. B2C costs are too high, so they were excluded from the initial stage. , B2C does not yet have strong market and supporting support, and eBay, the big brother of C2C, is still trying every means to extract transaction shares from users and merchants. The United States is accustomed to the commission market, but does not understand the mentality of Chinese people, making sellers The platform is full of complaints.
When eBay was racking its brains to prevent contact between buyers and sellers and ensure normal collection of commissions, Taobao directly announced at the beginning that it would be permanently free for buyers and sellers. The reason is that Taobao's development positioning is to increase scale, and eBay's positioning is to increase In terms of revenue, the strategic positioning between the two is vastly different.
After Taobao used this strategy to attract a large number of users, coupled with high-investment promotion and marketing, Taobao's traffic increased rapidly, and then the emergence of Alipay completely dispelled all users' doubts about online shopping and completely inspired the nation's online shopping. demand, achieving its own rapid take-off.
Li Mu didn't think he could compete with a big liar like Boss Ma, who had a far-sighted vision and an eloquent eloquence, so he wasn't going to make any tricks. His Taobao positioning was almost the same as Boss Ma's Taobao positioning.
At the dinner table, Li Mu explained to Senior Brother Liu the core points of Taobao he planned. In summary, there were three points.
First, adhere to C2C
Second, insist on free
Third, provide supporting support;
Supporting support includes publicity, promotion, product development, ecological construction and other supporting elements.
Senior Brother Liu has recently studied a lot of e-commerce books and cases, and basically agrees with Li Mu’s positioning. He himself also feels that the cost of B2C is too high and the limitations are too great. The initial stage is more suitable to be a platform that serves buyers and sellers, etc. When you grow to a certain scale, you will turn yourself into a seller and move to B2C.
If we have the same concept, things will be easier to handle later on.
Li Mu said: "In the early days of Taobao, the most important thing was technology and operations. Brother Liu, after the company is established, you must build a strong operations team as quickly as possible and recruit elites at all costs."
Senior Brother Liu nodded and said, "Don't worry about this. I have a lot of alumni resources from our Renmin University alone. Coupled with social recruitment, elites are not a problem."
Li Mu has no doubt about this. It is certain that he has more connections than him. After working hard for so many years, his judgment and control over people should be much better than his own. He is an awesome bug, and he is an awesome one. A powerful exe, he must be much better than me in terms of execution.
Li Mu added: "Once we start doing this, I will invest all my resources. I will bring in users of Makino Technology, bring in Alipay channels, and also bring in Yiting.com and Baofeng Entertainment." We have to find ways to integrate these, and what you have to do is to lead the team well and complete each stage of the tasks we set as quickly as possible.”
One thing Li Mu hasn't said yet is that after YY goes online, he will integrate YY. Taobao will not develop a new communication tool and embed YY, making YY Taobao's native instant messaging system. This will not only avoid Repeated development and competition between sibling products can also further promote the development of YY.
It is equivalent to integrating the current Alibaba Wangwang and QQ.
YY is still highly confidential. Li Mu personally asked everyone to keep it secret at the high-level meeting of Makino Technology. Naturally, he cannot disclose it to the outside world, including Senior Brother Liu.
Senior Brother Liu said: "I will definitely try my best."
Li Mu said: "Then you will work hard in the past two days to register the company and select the location of the office building. Then start recruiting. Find a legal attorney to draw up a contract. Let's sign the contract first, and then I will start. Use five million to register the company, and when the company is successfully registered and the company account is opened, I will immediately pay in the remaining four million, and your one million will also be paid in after the registration is successful."
Liu Edong knew that Li Mu's financial resources were much stronger than his own, so he didn't say much and readily agreed to Li Mu's suggestion.
Next, the two discussed some other details.
For example, the company's name is to be registered as Yanjing Taobao Network Technology Co., Ltd.; the company's location is in the Zhongguancun area; the target size in 2003 is to have more than 100 employees, so the office space cannot be less than 1,000 square meters.
Liu Edong had extremely strong entrepreneurial enthusiasm, so Li Mu entrusted him with all these matters. After YY was launched, he arranged for the development team of Makino Technology to allocate part of their manpower and energy to develop Taobao's front and backends.
There is also Fang Xudong who is far away in Silicon Valley in the United States. After he returns to China and is in place, this matter will basically be completed.
After eating, drinking, and most importantly chatting, Liu Edong smiled broadly, like a college student who had just graduated and found a satisfying job, and was so excited that he couldn't contain himself.
Before he knew about Li Mu, he felt that he was quite successful. He was born in a rural area in northern Jiangsu, was admitted to the National People's Congress, and made a millionaire a few years after graduation. He could be considered a moderately accomplished talent anywhere, but someone like Li Mu Compared to the monsters, I feel indescribably insignificant.
Now that he had left his small boat and had one foot on Li Mu's big ship, he could finally look forward to tomorrow.
The three of them had dinner and said goodbye in the parking lot. Liu Edong and his girlfriend Gong Xiaojing returned to the car. They saw Li Mu's car leaving first, but he did not start the car or even insert the key into the keyhole. Gong Xiaojing was beside him. I couldn't help but ask him: "What's wrong? Why are you stunned?"
Liu Edong glanced at her, his eyes full of excitement and love for Gong Xiaojing. He laughed innocently and said, "I'm so excited. I'm afraid my hands are shaking and I can't drive. Please let me calm down for a while."
Gong Xiaojing also looked at him with tender eyes, and said with a flirtatious look and a sweet smile: "Then you should calm down quickly, I have to go home at 11 o'clock at the latest, and there are less than two hours left, so I can go to your place. Stay with you..."
"Really...really?" Liu Haodong's expression was even more surprised.
Gong Xiaojing nodded and said shyly: "Why are you lying to me?"
Liu Edong rubbed his hands vigorously and said excitedly: "Let's go, let's go now..."
…
The news of Chen Wan's audition at Xiangnan Satellite TV could not be hidden from Xiangnan Satellite TV.
After all, "Happy Camp" is currently the flagship entertainment variety program of Hunan Satellite TV. This program has interviewed and confirmed a new host. It is difficult to keep this secret forever.
First, people within Xiangnan Satellite TV learned of the news, and then the news spread throughout the industry.
The radio and television industry is actually a very small industry, especially the satellite TV industry. There are only a few dozen satellite TV stations in the country, and the number of front-line employees is only tens of thousands, which is not as many as the number of taxi drivers in Yanjing. , so it is expected that the news spreads quickly.
People from other stations are not surprised by this news. It is true that Chen Wan is very popular, and she has not even had a chance to appear on Yanjing Satellite TV. Once she really starts to be exposed, her popularity will definitely rise rapidly. Although she lacks qualifications, she is popular enough. To make up for it, it is worthy of the show "Happy Camp".
Furthermore, anyone with a discerning eye can see the suppression she received at Yanjingtai. In this case, anyone would choose to leave and find another job.
However, when the news came back to Yanjing TV, it caused an uproar in the station.
For these ordinary employees who have been enduring internal high pressure and the abuse of the bureaucracy, Chen Wan has almost become a heroic figure in their eyes. After being suppressed and unfairly treated at Yanjing Station, she resigned angrily and immediately got a job in Shonan. Satellite TV's offer, and he is also the official host of "Happy Camp". The gap is staggeringly large; the slap in the face effect is at its peak; and the motivational effect is also surprisingly good.
An outcast who couldn't get a chance to appear on a second-tier satellite TV station suddenly became the host of a top first-tier satellite TV station and a top program. What could be a more perfect counterattack than this
The employees were excited about it and talked about it with great interest, but the leadership was extremely angry about it. Chen Wan's counterattack was equivalent to slapping them in the face.
As soon as several leaders heard the news, they began to communicate with the leadership that Xiangnan Satellite TV could contact, trying to use their influence in the industry to get Xiangnan Satellite TV to give up on Chen Wan, thereby banning Chen Wan. .
At the same time, when Ma Weiwei heard the news, she was so angry that she couldn't eat for a whole day. Chen Wan was a pawn under her hand. Now when she turned over, she was much taller than herself. She was just a pawn. The little intern who debuted was now hosting "Happy Camp" in the blink of an eye. He has been struggling for several years, and his body has been struggling with Zhan Yun for several years. He just hosted the last "Extraordinary Interview" with average ratings. Why?
There are always people gossiping on the stage, saying that they have been suppressing Chen Wan and not letting her appear on the scene. Now that Chen Wan has counterattacked, isn't it also her own face? The most annoying thing is that I don’t know who posted these things on the Internet. Now everyone who follows Chen Wan in the post bar knows about it. The friends of the "Happy Camp" post bar and Chen Wan post bar are going crazy and celebrating like crazy. It was good news that Chen Wan was going to join "Happy Camp". The owners of the two forums even applied for the two forums to become friendly forums. Within a day, tens of millions of people commented on Chen Wan's joining "Happy Camp" in the forums. Expressed expectations and blessings.
Forget it, the key point is that there are a group of netizens scolding Ma Weiwei in the "Happy Camp" post bar and Chen Wan post bar, and there are even a large group of netizens who are constantly posting in Ma Weiwei post bar to scold her.
Ma Weiwei specially went to her own Tieba forum. She originally had few fans, but now those fans have switched sides and condemned herself in the Tieba forum. Some people said: "I never thought Ma Weiwei was such a villain."
Some people also said: "Ma Weiwei is a woman who is too jealous. She suppressed Chen Wan for so long and refused to let her appear on the scene. Now it's better. Chen Wan is about to go to "Happy Camp". She must be ashamed and want to find someone to fuck her." Get in."
These words were quite acceptable, but the words used in more posts made Ma Weiwei extremely angry.
For example: "Ma Weiwei is not good-looking at all. She is so different from Chen Wan. She is so ugly and deliberately puts others down. How fucking shameless!"
"Ma Weiwei suppressed Chen Wan from appearing on the scene. The leader of Yanjing Station didn't even take care of it. He was clearly targeting Ma Weiwei. I wonder if this bitch Ma Weiwei has some ulterior secrets with the leader of Yanjing Station!"
"I bet this cousin Ma Weiwei is the special car of some leader in the station!"
"It might also be a bus specially for leaders!"
"Damn it, I will never watch a show with Ma Weiwei again, this ugly bitch!"
Immediately afterwards, Ma Weiwei was still in the Yanjing Satellite TV forum, and found that a large number of netizens posted posts to protest, saying that they would stop watching if she was around, and that it would be unreasonable for her not to act.
Seeing so many people attacking her, Ma Weiwei almost collapsed. She never thought that her deliberate suppression of Chen Wan would lead to such a big backlash. This made her angry and even more panicked, fearing that these netizens would continue to attack. Himself, let his popularity drop to freezing point.
At 9:10 that night, her latest recording of "Extraordinary Interview" was broadcast. She had been waiting on the stage to wait for the ratings data. In the first five minutes of the broadcast, the staff reported real-time national ratings data, " The ratings of "Extraordinary Interview" dropped from the previous average of 0.23% to 0.18%, a shocking drop.
Fifteen minutes later, the ratings dropped again, reaching 0.15%. Such a big shock was the first time for a Yanjing TV variety show. Only then did Ma Weiwei, who was dumbfounded, realize that the netizens were conducting a boycott. With hundreds of thousands of people participating in her own activities, Ma Weiwei's heart instantly sank into the ice cellar, and she was extremely panicked.
That night, Ma Weiwei ran away from the TV station like crazy. The first thing she did was to call Zhan Yun privately, crying and shouting to him to try every means to ban Chen Wan and never let her go to "Happy Camp". It would be nice to be able to put pressure on Hunan Satellite TV as soon as possible, so that Hunan Satellite TV should give up hiring Chen Wan as the host of "Happy Camp" and come out to refute the rumors immediately.
What Ma Weiwei said, why doesn't Zhan Yun think about it? Not only him, but also the first and second leaders in the station thought so, but the reality was not as good as imagined.
Zhan Yun said in a depressed voice: "The director of the station has contacted the other party's leader privately and expressed his demands, but the other party's leader has been doing Tai Chi and said that it is not convenient for them to intervene in such matters, otherwise it will not affect the stage. Okay, I pushed it to other people, and the station manager found other people in charge. The other person said that the station's wishes could not be violated, and also said that the contract had been given to Chen Wan... "
Speaking of this, Zhan Yun sighed and said: "In my opinion, it is basically impossible to prevent Chen Wan from going to Shonan Satellite TV. Now the news that Chen Wan is going to join "Happy Camp" is going viral on the Internet. Shonan Satellite TV will definitely be more reluctant to let go after seeing Chen Wan's influence."
(End of chapter)