Brother Liu is very clear about how much money Taobao has now. How much money it will spend to build a logistics company. Brother Liu also knows very well. The sum of the accounts on both sides is actually only tens of millions. Taobao cannot invest now. It is small, and we have to keep feeding it with blood. Now Senior Brother Liu only hopes that the brand day can create a good result. In this case, Taobao can also make a lot of money by taking the commission from the merchants. In other words , he was just waiting for the rice to be cooked.
Although the pre-sale sales of the brand have reached the threshold of one billion, the commission is less than 50 million. It is reasonable to use this amount of money to maintain Taobao operations, but if it is used on a large scale Building a logistics system is really a drop in the bucket.
Therefore, Senior Brother Liu was very surprised. He didn’t understand why Li Mu talked about the five hundred million in such a light manner. Such a large amount is no joke. It sounds simple to say, but it is really difficult to get such a large amount of funds. Ascend to heaven.
Brother Liu couldn't help but ask him: "Where can you get so much money? Do you want to raise funds?"
Li Mu shook his head and smiled: "Taobao doesn't need to raise money right now. We don't have any competitors that are at the same level or that can pose any threat to us. Although Boss Ma has blocked our logistics, his own platform It hasn’t been set up yet, so it would be a huge loss to raise funds at this time.”
Senior Brother Liu asked in confusion: "If we don't raise funds, where will the money come from?"
Seeing Brother Liu's surprised look, Li Mu pretended to smile mysteriously and said, "So let's just say, sometimes it's good for business operations to be less rigid and less formal."
Senior Brother Liu was confused when he heard this. What is the advantage of not being so rigid and formal? I couldn't understand what Li Mu wanted to say at all.
So, Li Mu explained to Senior Brother Liu: "I, Chen Ze and another friend jointly formed a real estate company and bought six pieces of land near the East Third Ring Road. As soon as the route map of Line 10 is announced, these six pieces of land will be I can get a large amount of cash from the bank, and I will use part of it to invest in the construction of Taobao and logistics companies."
Senior Brother Liu asked: "What operation method should be used?"
Li Mu said: "When borrowing money, we bear the principal and at the same time the bank interest rate on the borrowed money. In this case, there is no need to change the equity structure."
If Li Mu wants to run against Senior Brother Liu, then it is a good opportunity to bring in money from the outside, because bringing in money by himself is equivalent to investing new resources. Senior Brother Liu, as one of the shareholders, can either come in with equal resources. Or they have to accept Li Mu's investment in new resources and dilute his shares.
Fortunately, Li Mu has no such thoughts. In his eyes, talents are far more important than a little profit. What's more, he has a certain recognition of Senior Brother Liu's ability and conduct in life. Although Senior Brother Liu was in In terms of assets, he is not as good as the two bosses Ma, but in Li Mu's view, at least Senior Brother Liu doesn't show off when talking and doing things, and he dares to act boldly. He will never say that the thing he regrets most is the founding of JD.com, nor will he say that he is right Money has no interest.
Senior Brother Liu was shocked and moved at the same time. What moved him was that Li Mu took the initiative to clarify that using this method of operation would not affect the equity structure. In other words, although he had brought in the money, he would not use it as an excuse. The reason is to dilute his shares and protect his own interests to the greatest extent; what is shocking is that Li Mu treats capital relations like a child's play, taking hundreds of millions of funds from another company to this company, and the equity structures of the two companies are very different. , in this case, he only needed to get the money through "borrowing", almost without considering the feelings of the other two shareholders of the other company.
In fact, Li Mu has not done this once or twice. If there is any serious investment bank in his company, this operation mode will probably be strongly opposed by the other party, but in his own companies, this situation is not the case. It will happen. Xu Jiaming only asked to hold shares and not interfere with anything else. The same goes for Chen Ze and Song Liang. They only wanted to be shareholders and did not interfere in management, giving Li Mu absolute freedom. The same goes for Wanying Real Estate. The relationship between Chen Ze, Song Liang and Li Mu is far more than a simple business cooperation. Everyone's interests have long been deeply tied up, and Li Mu has already greeted them. Once the six pieces of land are covered, The two of them fully agreed that they had to spend a large amount of cash on their own.
Senior Brother Liu thought about it carefully. Li Mu's relationship with Chen Ze and Song Liang was unusual. Although Li Mu was not in charge of the real estate project, Li Mu was indeed the brain and soul of the two of them. In this case, borrowing a sum of money It is not a big problem for Li Mu and his own logistics company.
However, although Brother Liu has always insisted on building his own logistics system, he has never thought of spending hundreds of millions on this matter. This is too big a deal. In 2002, he did not have such courage at all. So he asked Li Mu with some worry: "With so much money poured into the logistics pit, how long will it take for us to fill it up?"
Li Mu said: "This hole will not be filled for a while, and it will get bigger and bigger."
Senior Brother Liu smacked his lips: "The cost is too high. I understand the importance of self-built logistics, but do we really have to be so desperate?"
Li Mu smiled slightly: "This is not a desperate move, it is a land grab. The only few logistics companies on the market have not really been tied to e-commerce. Their current e-commerce genes are not enough, and if we do logistics As for the system, if it is combined with the complete logistics management system that I requested from Fang Xudong last time, and then perfectly integrated into Taobao, our logistics system will be invincible. When the time comes, you will find that in e-commerce supporting logistics At this level, we are the only one standing on the tidal flat. Others are either still floating in the sea or have chosen the wrong landing place. Now we are spending more money to build our own defenses on this tidal flat. No Let no company other than us successfully land on this tidal flat."
Senior Brother Liu nodded, but he still felt that his pattern and thinking of looking at the problem could not catch up with Li Mu's rhythm.
In fact, as a reborn person in the Internet industry, no one in this era can compare with Li Mu in terms of the pattern and thinking of the Internet. Even Boss Ma, who saw Li Mu’s weaknesses in advance and stuck Li Mu’s neck at the logistics level, if he knew that Li Mu was preparing for this year If you spend 500 million on self-built logistics, I am afraid that two words will be left behind: "Idiot."
The reason is very simple. In this era and market conditions, it is okay to build your own logistics system, but there is no need to invest so much money at once. With so much money, use a small part to build a logistics company. It is enough to meet the current demand and meet the growth demand in the next six months. The remaining money can be used to vigorously develop the core business, that is, Taobao. Logistics is just a supporting package.
However, in Li Mu’s view, the most important thing right now is logistics, because logistics is the only part in which he has no foundation and no advantages. Taobao is different. He has YY, Alipay, a lot of cooperative merchants, record companies, and a small The ecology has been built by himself. Boss Ma simply wants to build a website to compete with himself on Taobao. It is difficult to have real influence. However, Li Mu does not have any other resources at hand that can truly solve the huge problems faced by the logistics level, so his current The goal is to quickly build self-built logistics and make it bigger. On the one hand, it can reverse the current situation. On the other hand, it must be prepared in advance. With the current development trend of Taobao, the demand for logistics capacity will be increasing. Big, when SARS comes next March and people all over the country are hiding at home and afraid to go out, the demand for online shopping will definitely reach a peak. Because of the special reason of SARS, only you can see the peak of demand in this area.
Li Mu said: "Brother, our logistics will be deeply integrated into Taobao in the future. The deep integration I am talking about is not just integrating our logistics management system into Taobao. The most important thing is that we have to sell it to Taobao sellers. Just imagine , once our logistics becomes a reality, I will open a port for sellers and equip all sellers with daily sales of fifty or one hundred orders with a dot matrix printer and enough express delivery orders for their daily use. For example, If they have made a total of one hundred orders as of 5 p.m. today, it means that they need to fill in one hundred express delivery numbers. However, since our logistics has been deeply integrated, he only needs to click on an 'I want' Ship it' and the rest, guess what will happen?"
Senior Brother Liu had an epiphany and blurted out excitedly: "As long as he clicks 'I want to ship', our system will read the consignee information of a hundred orders, and then automatically control the printer to print out all one hundred express delivery orders. , and then the system will notify our business point to send someone to pick up the goods, and our business point can directly know how many goods he has to send, what kind of truck to send, or what kind of priority, my God, this is simply It’s so convenient! It also saves them a lot of manpower!”
"It's not just about saving manpower." Li Mu smiled slightly and said: "Because our logistics system has more advanced management models and software and hardware support, our logistics costs will definitely be lower than other logistics, and the efficiency will be higher than theirs, etc. If it is efficient, our price is low; if it is equivalent, our speed is fast!
Not only can our sellers get greater convenience, but so can our buyers. Since our logistics has opened an interface to our website, buyers can directly track the progress of their logistics in real time on the website, which is very convenient. If so, our Taobao and logistics can complement each other, thus achieving the effect of one plus one being greater than two. "
Asking for a monthly ticket! !
(End of chapter)